Trevor Young - PR Warrior Blog (Page 26)

PR Warrior Blog

Trevor Young

Creating content with passion with Brian Goulet, CEO of The Goulet Pen Company

I recently published an article about a small US pen, paper and ink company. The article was essentially a case study on how pen-turning enthusiast Brian Goulet (pictured below) and his team from The Goulet Pen Company were using social media and content marketing to full effect, and that we

Welcome to the global microbrand revolution

We live in an incredible age where anyone with expertise in a particular subject and a desire to share their knowledge freely with the world (on and offline) has the potential to build a sustainable mini-business empire, literally from the comfort of their own home (or on the road somewhere

What is a 'micro maven'?

The emergence of the social web has seen the rise and rise of a new breed of entrepreneur who is creative and connected, prolific and passionate, socially savvy and community-minded. These new-look entrepreneurs are the product of today's ideas economy, fuelled by new media technologies that allow them

Everything you need to know about social media and content marketing, you can learn from this pen, paper and ink company

Many companies (large and small, 'business-to-business' and 'business-to-consumer') have latched on to content marketing, understanding fundamentally that publishing your own interesting and relevant original content can be a key differentiator between your brand and your competitors'. Many more are on social media, having opened accounts

My year in review plus 'three words' (and a theme!) for 2014

It's that time of the year when a heap of people whom I admire - Mitch Joel, Beth Kanter, Chris Brogan among others, including friends on Twitter - go public with three words designed to help guide and inspire them throughout the coming year. @trevoryoung got my three

CASE STUDY: What you can learn about social media and content marketing from a 200+ year old flour company

PART 1 - THE BACKGROUNDToo often you hear from brands (large and small, but quizzically it generally comes from larger organisations) that they haven't got much to say that’s interesting and therefore social media and content marketing would be a waste of time for them. Hmmm, really?

Best-selling author David Meerman Scott updates us on the new rules of marketing and PR

Despite the massive take-up of new media technologies over the past six to seven years, the basic strategies of marketing in an ever-evolving hyper-connected world have not changed. That's one of the big take-outs I got from this interview (below) I recorded with David Meerman Scott - author