Hi there, and thanks for stopping by! The origins of PR Warrior stretch back to July, 2007 when I published my first post on Typepad, at the time a leading blogging platform. Fast forward a few years, I made the switch to WordPress. I couldn't bring over my
There's a lot of noise in the marketplace. Influencers shouting on LinkedIn. Growth-hackers promising overnight visibility. Shiny-object tactics that flare up and fade just as quickly. In the middle of all this, there's you. A seasoned professional who knows their craft. A founder, consultant, coach, or
The fundamentals of building credibility for one’s brand have not changed. Relationships. Trust. Genuine expertise shared generously. All as relevant today as they were a decade or more ago. What has changed, however, is where and how that credibility gets communicated and amplified - the channels, the tools, the
Why is it that some people manage to build large online followings but can't sustain the hype and buzz over time? It’s because they got things arse-about: They invested heavily in their personal brand before building the reputation to support it, and eventually, the gap between the
“Clear Eyes. Full Hearts. Can’t Lose.” These six words play an integral role before games played by the Dillon Panthers in Friday Night Lights, the television series set in a small Texas town where high school football isn’t a pastime, it’s everything. Every Friday night, the entire
In a previous article I unpacked a concept I call Micro-Acts of PR, or MAPRs, explaining how small moves can build big reputations over time. In this issue, I want to show what that looks like in action and in doing so, reinforce a tactic we all know about but
“The podcast appearance this month might lead to your dream client… next year.” I love that line from Ellen Donnelly, publisher of The Ask newsletter - it’s bang on! Why? Because it perfectly sums up how visibility, trust, and reputation actually work today. To be fair, it’s the
In this article, I take a look at the importance of evolving our voice in the marketplace. But first, what constitutes one’s ‘voice’? I’m talking in terms of reputation and personal brand - credible founders, professional experts and solo practice owners who are active in the marketplace writing
You have the expertise. The track record. The ideas that capture people’s attention. The insights that could shift conversations and open doors. But none of it matters if you’re standing in the margins, hidden largely from public view. You’re a credible professional, a solo practice owner or
You’ve been putting in the work - showing up consistently, posting regularly, sharing insights - in an attempt to raise your professional profile and build your presence online. But the opportunities you expected - the inbound inquiries, the quality clients, the meaningful partnerships, the podcast interviews - aren’t
When it comes to building personal brand authority, it’s common to assume you need to always be publishing original ideas - crafting bold opinions, staking contrarian positions, and ‘owning’ a distinctive point of view in the marketplace. And it’s a fair assumption. That pathway works. But it’s
In this quick no-fluff guide, I briefly address these questions: * What is an authority brand? * What is authority branding? * Who should take authority branding seriously? * Why does authority branding matter today? * What happens if you don’t build personal brand authority? Plus I outline a bare-bones strategic framework for building