Global PR firm Edelman has released its new Edelman Trust Barometer research report, which measures the levels of trust people have in the institutions of business, government, NGOs and the …
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The knock-on effect of a strong and trusted reputation
In order to thrive and prosper in today's connection economy, companies, nonprofit organisations, government agencies and personal brand-based businesses need to establish, build, enhance and …
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There’s more to PR than getting your name in the press
What the heck is PR? I bet if you asked 20 people in the street what PR is, you’ll get 20 different answers. Actually, no, scratch that. You’d probably get variations of the one answer that goes …
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How to turn educational content into a marketing weapon
Many entrepreneurs are thriving in today’s socially-connected economy because they inherently understand how to use education to market their brand and grow their business. Old school marketing – …
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Three BIG reasons your business should make rock stars of your internal experts
One key theme I've pushed for a while now is the importance of companies and organisations bringing their experts out from the cubicle and placing them fairly and squarely (and …
Influencer marketing versus influencer relations – which one is right for your brand?
For a number of reasons, influencer marketing has taken on bona fide buzz phrase status in recent years. This feels a bit weird to me because the whole notion of getting …