All too often, in a short-term bid to win customers and grow sales, we neglect the very things that underpin the achievement of the commercial goals we so desperately seek. For …
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CASE STUDY: How B2B technical writer John Espirian built a personal brand that’s known, liked, trusted, and talked about in a positive way in the marketplace
Starting a business can be hard, especially when that business is built around you and your expertise. For entrepreneurs and professional subject matter experts, building a sustainable enterprise, …
Five reasons why content should be the driving force of PR today
There's little doubt that strategic PR and communications plays a key role in the success of any business or nonprofit organisation today. And more and more, it's becoming increasingly obvious that …
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Trust takes a hammering in a turbulent year, but rebounds strongly in Australia
Global PR firm Edelman has released its new Edelman Trust Barometer research report, which measures the levels of trust people have in the institutions of business, government, NGOs and the …
The knock-on effect of a strong and trusted reputation
In order to thrive and prosper in today's connection economy, companies, nonprofit organisations, government agencies and personal brand-based businesses need to establish, build, enhance and …
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There’s more to PR than getting your name in the press
What the heck is PR? I bet if you asked 20 people in the street what PR is, you’ll get 20 different answers. Actually, no, scratch that. You’d probably get variations of the one answer that goes …
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