Late last year I had the pleasure of chatting with Alan and Emily Braithwaite from Yellow Tuxedo, an online visibility consultancy based in the UK. They run several other businesses too, and have a …
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The power of a dynamic branded digital newsroom
Maintaining a content-rich blog is one of the more powerful public relations tactics a business or organisation can implement. But maintaining a dynamic branded digital newsroom can be an equally …
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Podcasting, and the creative ways brands can use audio content
I recently caught up with Kellie Riordan from Deadset Studios to discuss the future of podcasting and the creative ways that individuals and businesses can use audio content in their brand …
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There are strong reasons to start a blog for your business … and a few reasons why you shouldn’t!
I like to call blogging the traditional social media because it's been with us for such a long time and, compared to Clubhouse, Instagram and TikTok, it can sometimes look and feel a bit old …
The role ‘respectful reminders’ play in building recognition for your brand
We often discover and then consume content in nonlinear ways. Sometimes we’re purposeful about it. For example, a Google search might feature an article from your company blog that addresses an …
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#BeforeThePitch: How PR-driven content can help improve sales for your business
All too often, in a short-term bid to win customers and grow sales, we neglect the very things that underpin the achievement of the commercial goals we so desperately seek. For …