Creator Economy Bridging the gap between the Reputation Economy and the Creator Economy (and why it matters) As the Creator Economy continues to heat up (Goldman Sachs predicts it could reach $480 billion by 2027), those who operate in the ‘Reputation Economy’ are probably wondering what all the fuss is about. Why should I, as a busy solopreneur or founder of a growing expertise-based business, get too
Thought leadership These three profile-building opportunities are 'right under your nose' - are you missing out? Okay folks … I’ve got three things for you to think about this week. This is relevant if you’re keen to raise your personal brand visibility, credibility and authority. Let’s unpack them one by one … 1. Newsletter on LinkedIn If long-form written content is something you do as
Media relations How to pitch yourself as a credible interview guest on other people's podcasts If you're an entrepreneur, a subject matter expert or an emerging thought leader, and you're wanting to build your profile and reputation in a way that’s strategic and sustainable, you could do a lot worse than becoming an interview guest on other people’s podcasts.
podcast FREE LIMITED AUDIO SERIES: My 'secret podcast' is now live! To grow your business today in a way that's purposeful and sustainable, chances are you need to consistently become: 👉 KNOWN by the right people for all the right reasons: recognised for who you are, what you do and what you stand for 💪 TRUSTED AND RESPECTED for your ideas,
podcasting Starting a podcast? Here are the 5 most popular formats you need to be aware of When it comes to producing a podcast for your business or personal brand, one of the key early decisions you'll need to make is which format you're going to run with. There are five main podcast formats to consider, which I explain in more detail below.
Uncategorized [BEHIND-THE-SCENES] How Kris Ward found her voice, scored 400 podcast guest interviews, grew a podcast with 1000 5-star reviews, plus TikTok, YouTube & more! "We're not here to blend in!" (Kris Ward) In a previous episode on the REPUTATION REVOLUTION podcast, I spoke with Kris Ward, the author of the book, Win The Hour Win The Day, and host of the podcast of the same name. That conversation centred on
Book publishing Staying ahead of the game - how Joanna Penn continues to evolve her professional personal brand I'm really excited to bring you this episode of the REPUTATION REVOLUTION podcast featuring Joanna Penn aka 'The Creative Penn'. Joanna is a New York Times and USA Today best-selling fiction author (as JF Penn), nonfiction author, longtime podcaster, and someone who I think embodies everything
Earned media This is a massive earned media opportunity for experts and thought leaders One massive opportunity that I see for subject matter leaders and owners of expertise based businesses - those who are out there raising their profile and building their reputation in a way that's strategic and sustainable - is .... ... being a guest on other people's podcasts. Now,
authentic communication How parasocial relationships play a role in professional personal branding I remember once the term 'parasocial relationship' popped up twice in quick succession in my daily media consumption, and my interest was piqued. First, I heard the term used in a conversation on a podcast I had been listening to, and then I read about parasocial relationships in
podcasting Why I use Riverside to record my podcast (and video) interviews I want to share with you my favourite tool when it comes to recording audio and video for my podcast Reputation Revolution. I've used a lot of online tools over the journey to record interviews virtually with my expert guests. I've done the straight Zoom thing,
personal branding In praise of podcasting ... some thoughts after producing 200+ podcast episodes I recently published the 200th episode of Reputation Revolution, my podcast about personal brand influence and how to build a thought leader brand in today's 'reputation economy'. As I reflect on my journey producing Reputation Revolution, a few things jump out at me about the fantastic
podcasting Podcasting, and the creative ways brands can use audio content Audio content is thriving and it’s here to stay! Here are some of the ways individuals and businesses can use audio content creatively in their communications.
Content marketing Five podcasting formats you can use to help build trust and authority for your brand We know that podcasting is really coming into its own as a powerful way to communicate with your community: customers, influencers, stakeholders - whoever it is you're trying to reach out to and deepen the level of connection with. Here are some quick statistics to remind us of
Uncategorized Tips for becoming a valuable podcast interview guest I recently interviewed Interview Valet founder Tom Schwab for the Reputation Revolution podcast. The topic was 'How to use podcast interview marketing to build your brand and your business' - you can listen to it here. We had a few technical hitches and there was a chunk of
Uncategorized Tips for becoming a valuable podcast interview guest I recently interviewed Interview Valet founder Tom Schwab for the Reputation Revolution podcast. The topic was 'How to use podcast interview marketing to build your brand and your business' - you can listen to it here. We had a few technical hitches and there was a chunk of
Thought leadership IT'S BACK! Reputation Revolution podcast has been relaunched I've relaunched my podcast REPUTATION REVOLUTION. Reputation Revolution explores how motivated individuals can strategically build visibility, influence and trust in today's reputation economy. It's aimed squarely at professional experts and aspiring thought leaders - those who want to stand up, stand out and make
Content marketing Content Marketing for PR: Growing an audience through podcasting Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups. While the bulk of audio currently is long-form episodic podcasts people can access via their device of choice whenever and wherever they wish, there are
Uncategorized These 12 PR and marketing podcasts will get you revved up I'm a podcast junkie. Have been for years and I continue to listen to at least one podcast a day, sometimes two. The podcasts I listen to span a range of categories of interest, although a large proportion focus on marketing and PR generally, and social media and
Uncategorized Five things I've learned after producing 100 episodes of the Reputation Revolution podcast Some of you may or may not know that aside from blogging (and speaking and consulting and running workshops), I also moonlight as the host of my own podcast called REPUTATION REVOLUTION . The podcast is focused around the theme of DIY personal branding for aspiring thought leaders. If you'
Uncategorized The Business of Podcasting: How brands can include audio as part of their content marketing mix The growth of podcasting shows no sign of slowing down as more and more people (producers and listeners) around the world catch on to the power of audio-on-demand content. It's one thing for an enthusiastic individual to produce a podcast centred around a topic they're passionately
Uncategorized Check out these two quality local content marketing and brand journalism podcasts I was lucky to recently appear behind the microphone as a guest on a couple of excellent content marketing and brand journalism podcasts - Brand Newsroom out of Perth, which has been one of my faves for a few months now - and Brand Storytelling, which features US-based brand journalist
Uncategorized The power of podcasting and why businesses should take audio-on-demand seriously I'm an unashamed fan of podcasts. I'd probably listen to some six hours' worth of podcasts per week which gives me a steady flow of ideas and inspiration in equal measure. You may have read the articles recently about the 'podcasting boom' and
![[BEHIND-THE-SCENES] How Kris Ward found her voice, scored 400 podcast guest interviews, grew a podcast with 1000 5-star reviews, plus TikTok, YouTube & more!](/content/images/size/w600/2026/02/blog-banner-master-7-1.png)
