podcast

A collection of 140 posts

General

111 Becoming a social media influencer in a tough industry with Wes Pinkston

How do you go about building your personal brand influence in one of the toughest markets (LA) of one of the toughest professional industries (real estate) going? How do you break through, get noticed and, importantly, how can you elevate yourself to the position of influencer in an industry that

General

110 Reach > Act > Convert > Engage: Digital marketing with Beth Powell

Over the past ten years, Beth Powell has become the go-to person for clear explanations about how to use digital marketing to grow businesses. Beth started out with an online business 16 years ago and through trial and error learnt how to market that business online. It's still

General

109 Email marketing for thought leaders with Michelle Falzon, founder of We Are Content

Michelle Falzon is the founder of We Are Content, a specialty content marketing consultancy that delivers strategic, content-centric digital conversion funnels for thought leaders such as speakers, authors, consultants and coaches as well as for business owners looking to position themselves as experts in their industries. Michelle’s marketing campaigns

General

108 An introduction to virtual summits with Nicole Holland

Nicole Holland is the founder of the Business Building Rockstar Summit, which introduces service-based entrepreneurs to powerful marketing strategies and actionable steps that can help them get their message out in a BIG way. Nicole, who is also a podcaster, introduces the concept of the virtual summit and explains her

General

107 Building omnipresence in the marketplace (Part 3 - PROPULSION)

Trevor Young aka The PR Warrior discusses the 'propulsion' phase of how professional experts and aspiring thought leaders can fast-track their presence in the marketplace. Following on from last week's program execution session (episode 106) and the planning episode before it (105), Trevor walks us through

General

106 Building omnipresence in the marketplace Part 2 (PROGRAM)

Trevor Young aka The PR Warrior discusses the program execution aspect of how professional experts and aspiring thought leaders can build omnipresence for their personal brand in the marketplace using a combination of owned, earned and social media. Following on from last week's planning session (episode 105), Trevor

General

105 Building omnipresence in the marketplace for your thought leader brand (Part 1 - PLANNING)

Trevor Young aka The PR Warrior discusses the planning aspect for how professional experts and aspiring thought leaders can build omnipresence in the marketplace. In this intensive session, Trevor outlines the core planning elements, including understanding your purpose; the need to probe for deeper insights; positioning your personal brand and

General

104 How to capture people's attention with author and humourist, Jordana Borensztajn

Jordana Borensztajn is a keynote speaker, social media trainer, creative content consultant, humourist and author of the new book, Capture My Attention: How to Stand Out Online with Creative Content. In this episode, Jordana chats about the importance of using creativity to differentiate your personal brand in the marketplace, and

General

103 How to grow a super-engaged audience on Facebook with Kerri Sackville

Author and blogger Kerri Sackville has built a loyal and engaged following on social media, particularly Facebook. While many individuals ('personal brands') despair over the ever-diminishing organic reach of their Facebook Brand Pages, Kerri's Facebook updates consistently generate considerable engagement (likes, comments, shares etc), while her

General

102 Authenticity and the power of opinion with creative director, Stanley Johnson

Stanley Johnson is a well-respected advertising creative director who blogs and tweets under the handle 'BrandDNA'. A former weights and measures inspector who derives inspiration from pop culture and music in particular, Stanley manages to keep himself relevant in an ever-evolving industry through blogging and social media. In

General

101 Preparing to write your first business book with Jaqui Lane

Jaqui Lane aka 'The Book Adviser' is a corporate storyteller, business historian, biographer and book coach who helps businesses and individual consultants capture, publish and sell their stories or IP as a printed book or across digital and social platforms. Writing a business book involves a lot of

General

100c The authentic thought leader: Hand-picked tips from global experts

In this final part of our 100th episode, we hear from Content Marketing Institute's Joe Pulizzi, Ann Handley from Marketing Profs, and The Creative Penn's Joanna Penn. Joe talks about the importance of focus, consistency and the power of "going all in". Ann discusses

General

100b The authentic thought leader: Capitalising on the myriad opportunities to build and connect with an audience

We're still celebrating the 100th episode of Reputation Revolution. In this 'sub-episode' (part B), we delve into our podcasting vault to unearth experts across blogging, podcasting, Facebook, LinkedIn and media relations. We now have numerous communication channels at our disposal. Darren Rowse, Donna Papacosta, David M.

General

100a The authentic thought leader: Unleashing the power of purpose

In part one of Reputation Revolution's 100th episode, host Trevor Young delves into the vaults to bring us four previous guests who inspired us with their thoughts, ideas and stories around authenticity in personal branding and the importance of thought leaders being aligned to their purpose. This episode

General

099 - TLT - Create real-time content with these mobile apps

One social media trend that emerged last year and continues to gain traction in 2016 is video live-streaming via mobile app. In this Thought Leader Thursday riff, Trevor Young explains the lay of the land when it comes to video live-streaming via mobile device and the opportunities it provides from

General

098 Storytelling for thought leaders with Shawn Callahan

Shawn Callahan is one of the world’s leading business storytelling consultants and the founder of the consultancy, Anecdote. He works around the globe helping leaders find and tell stories so their message is clear and memorable. Shawn is also the author of the new book, Putting Stories to Work.

General

097 TLT - Planning your content themes with the PR Warrior, Trevor Young

It's Thought Leader Thursday, and host of Reputation Revolution Trevor Young is helping listeners to determine their content themes - what are your 'spheres of conversation'? What conversations do you want to be part of? What do you want to be known for? Lots of Venn

General

096 How Dr Jen Frahm positions her personal brand in a crowded corporate marketplace

Organisational change management consultant and coach, Dr Jen Frahm, has been steadily building her profile in what is a crowded professional arena. In this chat with Trevor Young, Dr Jen explains the important role purpose, flow and energy play in her professional life, and shares how she uses blogging to

General

095 - TLT - The one advantage of blogging (that only bloggers are aware of)

It's Thought Leader Thursday - in this episode, the PR Warrior Trevor Young explains the importance of blogging for professional subject matter experts wanting to raise their profile and grow their influence and reputation in the marketplace. There are a number of advantages blogging provides, he says, including

General

094 Overcoming 'Imposter Syndrome' with leading business author and speaker, Andrew Griffiths

Andrew Griffiths is one of Australia's leading business book authors and speakers and has been at the top of his game for many years. Yet for a lot of that time he felt like an imposter. Even though he was nailing it in print and on-stage, his personal

General

093 - TLT - Five ways to boost your professional profile in the marketplace

It's Thought Leader Thursday at Reputation Revolution! The PR Warrior Trevor Young riffs on five ways in which aspiring thought leaders can put a rocket under their personal brand, including blogging, Twitter, LinkedIn and public speaking.

General

092 The power of relationships in business: Unpacking Darrel Griffin's LinkedIn Manifesto

Darrel Griffin is a business social media mentor who creates customer-focused LinkedIn training that helps companies and solopreneurs win more business. Darrel discusses with Trevor Young a manifesto he has written specifically for his use of LinkedIn in 2016. The interview takes a philosophical turn when Trevor and Darrel dive

General

091 TLT - The awesome role thought leaders play in our community

It's Thought Leader Thursday! Reputation Revolution host Trevor Young - aka The PR Warrior - bristles at some of the criticism 'thought leadership' attracts in the marketplace. While he understands why many people don't like the term thought leader, equally he wants us to

General

090 The media comes calling ... now what? Interview with Simon Mossman

Simon Mossman is a business growth adviser with specialist skills in corporate communications, media and public relations. Following a long and varied career as a journalist, videographer, photographer, today Simon - through his business Mossman Media - advises and trains business owners, senior executives and solo professionals on how to

General

089 WE'RE BACK: Kickstarting or re-energising your thought leader journey

After a brief hiatus over the Christmas break to recharge the podcasting batteries, Trevor Young is back in the host's chair, ready for another big year of Reputation Revolution. In this episode, Trevor kicks off with the basics: What does your thought leader journey look like? What are