Myles Harris is my go-to-guy for everything Facebook advertising.
He’s a data geek who loves nothing more than digging into the back-end of Facebook’s advertising platform to uncover what’s working and what’s not with his clients’ ads, and then optimising to get a desired result.
In this episode, Myles and I dig in deep on Facebook, a bit around organic content, but mainly we focus on the paid side of the medium.
And let’s face it, if you’re running a business, there’s a good chance at some stage you’ll need to use Facebook to amplify your content and promote a particular call to action to a hyper-targeted audience, whether that’s to buy your book or training program (or any other product you sell), engage your professional services, register for your webinar or event, or subscribe to your podcast, blog or video series.
Facebook is a bit of a beast at the best of times, but hopefully after listening to Myles, you’ll get excited at the incredible opportunities provided by Facebook’s advertising platform.
Connect with Myles:
- Five reasons why content should be the driving force of PR today - February 14, 2021
- The knock-on effect of a strong and trusted reputation - January 14, 2021
- There’s more to PR than getting your name in the press - January 7, 2021