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How to use content to grow your sphere of influence
Publishing high-quality, relevant content can be a powerful way for a company, organisation or individual to build and maintain authority. And with authority comes influence.
Trevor Young
Establish your voice
194: Unpacking Stephen Waddington's thought leader journey
In this episode of the Reputation Revolution podcast, the PR Warrior Trevor Young chats with Stephen Waddington, PR and communications expert and founder of UK professional advisory firm Wadds Inc. This conversation covers Stephen's personal branding story and the many elements that have contributed
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There are different types of content: mix 'em up!
I spent chunks of last week collaborating with Mark Masters on his terrific You Are The Media Month of Learning initiative (see full calendar of activity here). Basically, it's a month long program of learning featuring different presenters/teachers each week, with interactive study groups and Q&
Extend the reach of your voice
193: How Mark Schaefer has evolved his personal brand over time (part 2)
In this episode of the Reputation Revolution podcast, the PR Warrior Trevor Young chats with best-selling author Mark Schaefer about how he has evolved his personal brand over time.
personal branding
The power of vulnerability in personal branding
Showing vulnerability in the content we produce is a brilliant way to effectively connect emotionally with our audience. Here are some real-life examples of what that looks like.
Extend the reach of your voice
192: How to build momentum for your ideas with best-selling author, Mark Schaefer
In this episode of Reputation Revolution, Trevor Young talks to best-selling author Mark Schaefer about 'Cumulative Advantage', and how to build momentum for your ideas!
authentic communication
How Alan and Emily Braithwaite build online brand visibility in a genuine and respectful way
Late last year I had the pleasure of chatting with Alan and Emily Braithwaite from Yellow Tuxedo, an online visibility consultancy based in the UK. They run several other businesses too, and have a young family. Busy, busy people! (You can listen to the interview with Emily and Alan here
Establish your voice
191: Thought leadership marketing and doing the 'deep work' with Lacy Boggs
In this episode of the Reputation Revolution podcast, Trevor Young talks to content marketing strategist Lacy Boggs about thought leadership marketing and why it's important for business leaders to make the time and space to do the deep work.
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190: How to use FOMO marketing to build your personal brand with May King Tsang
In this episode of the Reputation Revolution podcast, Trevor Young talks to the queen of FOMO marketing, May King Tsang, about FOMO marketing for personal branding.
Thought leadership
Here are eight ways business leaders can help humanise their corporate brand
Marketing in 2022 and beyond will not be about the number of Twitter followers or Facebook likes you have, or the really cool app you develop, or the YouTube video you produce in the hope it will “go viral”. Of course these are nice tangible measures to show off in
Establish your voice
189: Unleashing the power of audio content with podcasting expert, Kellie Riordan
Reputation Revolution #189: Trevor Young talks audio content with Kellie Riordan, podcasting expert and founder of podcasting consultancy, Deadset Studios.
Establish your voice
188: How to build your personal brand using video storytelling with Jonathan Creek
For episode 188 of Reputation Revolution, Trevor Young speaks with viral video expert Jonathan Creek about how to build your personal brand and establish thought leadership using video storytelling.