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I recently notched up 10 years blogging under the PR Warrior handle. I like to joke that if every year in social and digital is like a 'dog year' (i.e. equivalent of 7 years), then I've been at this social media and content marketing caper
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When it comes to social media, let’s face it, it’s really easy to do stuff. We’ve all been there. Whether it’s tweeting, posting a photo on Instagram, publishing updates to Facebook or LinkedIn, are we doing so with purpose, or are we just doing stuff, merely
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I woke up today to a tweet in response to a tweet I had published: @trevoryoung or at least a very personal account where we can talk Geelong, Kate Ceberano and my strange relationship to PRs — Warren D (@nottheword) April 30, 2017 I realised at that point maybe I had
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Bupa is an international healthcare group that serves 32 million customers in 190 countries, and employs 84,000 people. In Australia, Bupa is best known for its health insurance business but it is also a leading private residential aged care provider with more than 70 care homes across the country,
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Author, speaker and content marketing agency owner - Mark Masters (pictured above, top right) - continues to carve out a global niche as a passionate advocate for building brands and businesses through the use of owned media. Mark, who runs The ID Group from the coastal town of Poole in
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Influencer marketing continues to gather momentum as brands simultaneously try to (a) combat consumer apathy towards paid-for advertising, and (b) take advantage of the rise and rise of content-driven micro-influencers in the marketplace. While there are definite nuances within the influencer arena - I wrote about this recently (Influencer marketing
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We've all been there. We see an interesting looking ebook or whitepaper or webinar replay promoted through social media; it catches our eye, we click on the link and are immediately taken to a landing page where a request is made for your email details before you can
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Large companies with lots of shareholders tend to publish annual reports. Indeed, for publicly-listed companies, it's a legal requirement. These reports tend to be dense and hard to read. Granted, the financials obviously need to be presented in a certain way but, unfortunately, chances are the rest of
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When it comes to social media and content marketing, The Goulet Pen Company leaves behind most businesses. And I'm not talking just small businesses here; you can safely include many large companies and organisations as well. Goulet is a US-based online retailer specialising in fountain pens and accessories
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This is the story of a startup Australian recruitment company and how it built its brand and its business using a combination of social media communications, content marketing and influencer relations, or if you prefer: Owned, earned and social media. The company is Firebrand Talent. Carolyn Hyams is the Australian
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It's a truism that content marketing is a long term proposition. Unfortunately, however, this is quite often at odds with the 'quick results' mentality so many businesses have. In the overall scheme of things, content marketing as we know it today is still very much in
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I recently looked at the website of a business I spoke to a few years back regarding what they could be doing to raise their profile and desirability in the marketplace using a combination of owned, earned and social media. This business in question approached me for help and guidance.