Uncategorized How Bluewire Media creates web marketing that works, with Adam Franklin The world of marketing is changing at a fast rate of knots. That much we are all very aware of. Content is increasingly playing a crucial role in attracting the public to your company's virtual door; social media is becoming important in humanising a corporate entity and making
Uncategorized Using Twitter to build relationships that benefit business with Steve Vallas, The Honey Bar Steve Vallas is the social media-savvy owner of the popular Honey Bar & Restaurant in the inner Melbourne suburb of South Melbourne. In this episode of The Connected Brand podcast, Steve chats about using Twitter to build relationships with people as well as a sense of community around the Honey
Uncategorized WRAP-UP: What caught the Warrior's eye this week (w/c April 14) It's been a bit of a jumble of stuff this week leading up to Easter, a real mixed bag of cool stuff, from social media-themed comedy, the launch of a major content marketing play by one of Australia's 'Big Four' banks, and a brilliant
Uncategorized Twitter rolls out new-look profile page Twitter has just announced it will be rolling out a new-look design for its web-based profile pages. According to the Twitter blog, the new web profile allows Twitter account holders to use a larger profile photo, customise their header, show off their best Tweets, among other things. Here are the
Uncategorized 3 ways to get more value from events using social media Despite all the hoopla surrounding online marketing and social media, one thing that keeps hitting home to me time and time again is the huge value associated with face-to-face activity, specifically events. We can look at events in three ways: attending an event, running an event or speaking at one.
Uncategorized What content marketers can learn from Bruce Springsteen I attended one of Bruce Springsteen's Melbourne concerts last week. I'm a bit spoiled, it was the second time I'd seen him in under 12 months :) While I enjoyed the concert immensely and was with 'The Boss' all the way, I couldn&
Uncategorized BECOME A ‘MICRO MAVEN’ PART 4 - Create the ideal business for YOUR lifestyle You're a creative entrepreneur with expertise in, and passion for, a particular subject. This subject could be based around your chosen vocation - i.e. you might be a solo professional (or running a small team) such as an architect or financial planner - or it might simply
Uncategorized BECOME A ‘MICRO MAVEN’ PART 3 - Grow a business off the back of your reputation Becoming a micro maven is a journey. First you have to develop your platform and build your personal brand. The key is to leverage the power of social media, content marketing and traditional PR tactics to boost your profile and build your reputation as a trusted authority within your area
Uncategorized BECOME A ‘MICRO MAVEN’ PART 2 – Strap a rocket to your personal brand In a previous post we looked at the importance of developing a platform from which to start amplifying your voice and elevating your positioning in the marketplace. Having a solid platform is critical as it serves as the launchpad for your personal brand; in other words, it underpins much of
Uncategorized BECOME A 'MICRO MAVEN' PART 1 - Establish a platform that rocks! A critical first step in becoming a micro maven is developing a robust platform from which to increase your reach, your visibility and your influence. This is something you’re going to need to get your head around. It’s the not-so-secret secret of building a known and respected microbrand
Uncategorized Creating content with passion with Brian Goulet, CEO of The Goulet Pen Company I recently published an article about a small US pen, paper and ink company. The article was essentially a case study on how pen-turning enthusiast Brian Goulet (pictured below) and his team from The Goulet Pen Company were using social media and content marketing to full effect, and that we
Uncategorized Welcome to the global microbrand revolution We live in an incredible age where anyone with expertise in a particular subject and a desire to share their knowledge freely with the world (on and offline) has the potential to build a sustainable mini-business empire, literally from the comfort of their own home (or on the road somewhere
Uncategorized What is a 'micro maven'? The emergence of the social web has seen the rise and rise of a new breed of entrepreneur who is creative and connected, prolific and passionate, socially savvy and community-minded. These new-look entrepreneurs are the product of today's ideas economy, fuelled by new media technologies that allow them
Uncategorized Everything you need to know about social media and content marketing, you can learn from this pen, paper and ink company Many companies (large and small, 'business-to-business' and 'business-to-consumer') have latched on to content marketing, understanding fundamentally that publishing your own interesting and relevant original content can be a key differentiator between your brand and your competitors'. Many more are on social media, having opened accounts
Uncategorized My year in review plus 'three words' (and a theme!) for 2014 It's that time of the year when a heap of people whom I admire - Mitch Joel, Beth Kanter, Chris Brogan among others, including friends on Twitter - go public with three words designed to help guide and inspire them throughout the coming year. @trevoryoung got my three
Uncategorized CASE STUDY: What you can learn about social media and content marketing from a 200+ year old flour company PART 1 - THE BACKGROUNDToo often you hear from brands (large and small, but quizzically it generally comes from larger organisations) that they haven't got much to say that’s interesting and therefore social media and content marketing would be a waste of time for them. Hmmm, really?
Uncategorized Best-selling author David Meerman Scott updates us on the new rules of marketing and PR Despite the massive take-up of new media technologies over the past six to seven years, the basic strategies of marketing in an ever-evolving hyper-connected world have not changed. That's one of the big take-outs I got from this interview (below) I recorded with David Meerman Scott - author
Uncategorized microDOMINATION book officially launched at Social Media Club event Panellists at the launch of microDOMINATION book – from left: Darren Rowse (caught Instagramming from the stage!), Valerie Khoo, Nicole Avery & yours truly on the microphone; photo by Yvonne Adele My book microDOMINATION was officially launched last night at an event held in conjunction with Social Media Club Melbourne. Great