Uncategorized - PR Warrior Blog (Page 7)

State of the (social) nation: Part 2 – How marketers from around the world are using social media to grow their business

The other day I published State of the (social) nation: Part 1 – Social media in Australia, a look at how businesses and consumers are using social technologies in Australia, based on the Sensis Social Media Report 2015. Now I am going to bookend that post with my take on what&

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State of the (social) nation: Part 1 - Social media in Australia

Australian businesses are still 'dragging the chain' when it comes to social media. According to the just-released Sensis Social Media Report 2015, the uptake of social media by Australian businesses is still not as pronounced as for consumers, with just 33 per cent of businesses having a social

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Where does your brand fit in the social media and content marketing equation?

We are living in unprecedented times. We are in the early stages of an ever-evolving social age that favours storytelling, passionate connection with one's community, relationship building and progressive thinking over excessive self-centred promotional messaging. If you’re a solo professional or business owner or marketing manager, or

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THUMBS UP: Bit of action on Australia's 'corporate' content marketing front

While I might get a little antsy at the lack of progress on the content marketing front from Australia's corporate sector - let's face it, it's severely lacking, and what is a fast-growing trend has been very slow to manifest itself at the big

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5 things small businesses are doing wrong on social media (and how to fix them)

The social web has been with us for a while now, albeit it has continually evolved at an incredible rate during that period. However, there have been many etiquettes, or ‘truisms’ if I can put it that way, that have more or less been established around social media that unfortunately

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How infographics can be used to tell your brand story (Canva example)

Infographics have been around the social (media) scene for a while now. While many brands have used the visual mechanic effectively, like any content medium it's more often used and abused simply because it sounded like a good idea at the time. So in the interests of highlighting

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It took the Queensland Police Service just 37 words to show why it's better at social media than 99% of brands

I've always been super-impressed by the Queensland Police Service (QPS) and how it has leveraged the power of social media to deepen the connection it has with the public. I mean, how could you not like an organisation that holds a press conference to make an announcement and

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Check out these two quality local content marketing and brand journalism podcasts

I was lucky to recently appear behind the microphone as a guest on a couple of excellent content marketing and brand journalism podcasts - Brand Newsroom out of Perth, which has been one of my faves for a few months now - and Brand Storytelling, which features US-based brand journalist

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What is the difference between marketing and PR?

I'm often asked what is the difference (or perhaps more correctly, what are the differences) between marketing and public relations. While I can provide a pithy (but ultimately unsatisfying) answer, it’s an issue that comes with a number of layers and thus deserves a deeper explanation. So

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Consistency is key for social media success

The urge to jump on social channels to market one’s business is often overwhelming. You just want to get on there and get started! Then the novelty wears off and the grind (for some) starts: Creating content for your various social channels, not to mention interacting with, and responding

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Why company directors need to be ‘out, loud and proud’ on social media

Do you know who should be a company’s biggest champions? Employees, I hear you say. And you’re probably right, but that’s only going to happen if a company has a super-engaged workforce and its employees are actually empowered to spread the love via social channels, as well

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Why the future of marketing is heart first, calculator second

It's been some two and a half years since I publicly introduced my concept of The Connected Brand. Just to recap, my definition of a 'connected brand' is a person, company or organisation that: * connects with the people who matter the most to the success of

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The power of podcasting and why businesses should take audio-on-demand seriously

I'm an unashamed fan of podcasts. I'd probably listen to some six hours' worth of podcasts per week which gives me a steady flow of ideas and inspiration in equal measure. You may have read the articles recently about the 'podcasting boom' and

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The Katering Show is set to become a YouTube sensation (if it's not already by the time I finish writing this!)

Twitter and Facebook buzzed madly today with the emergence of a hilarious new YouTube comedy series called The Katering Show. Fronted by two comedians Kate McLennan and Kate McCartney, The Katering Show takes the piss out of TV cooking shows (the official strapline is the journey of a food intolerant,

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Talking content marketing and brand journalism with Rakhal Ebeli, Newsmodo.com

Rakhal Ebeli is the founder and CEO of Newsmodo.com, an online service that helps publishers, agencies and brands connect with audiences through quality storytelling, crafted by experienced journalists from around the world. In this interview Rakhal chats about brand journalism and the role it plays in the broader realm

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Have you checked the new Twitter Analytics function yet?

A note from Twitter appeared on my feed this morning alerting me to the fact that I could now access the platform's new Analytics Dashboard. (N.B. It may have popped up earlier, this was the first time I noticed it and checked out the dashboard; I believe

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My interview for Canberra's Small Biz Intelligence Network

I recently delivered a presentation for the Small Biz Intelligence (SBI) business network in Canberra. SBI focuses on “educating the entrepreneur” and business owner. It offers professional connections with like-minded business owners who are life-long learners and want to grow their businesses through learning and instigating business opportunities. Here is

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The value a 'socially visible' CEO brings to the company they run

I woke up this morning to the news that web hosting company GoDaddy had decided to pull its forthcoming Super Bowl advertisement (see below) following a backlash from consumers. The ad, called 'Journey Home', stars a a way-cute golden retriever puppy named Buddy who accidentally falls from the

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Why content curators will grow their influence in 2015 and beyond

As the digital content tsunami continues to crash down on us all, drowning us in news, information, opinions and insight (not to mention zany cat videos!), it won't be long before we all go goggle-eyed - if we're not already! But we're only experiencing

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And my word for 2015 is ...

This time of year I usually pick three words to guide me for the ensuing 12 months. In 2015, however, I'm sticking with just the one word...it's ART. Not 'art' as in Picasso (although it would be awesome to create like he did)

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Three marketing books from 2014 that will help you smash it in 2015!

I read a stack of business books this year - some were released through traditional publishing houses while others were self-published for Kindle and usually focused tightly on a particular niche and thus tended to be shorter. But three stuck out in my mind that collectively covered social media and

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Thought Leader Minute: Getting the most from the business events you attend

TRANSCRIPTION: Aspiring thought leaders often attend a lot of industry events such as conferences and seminars. But how do you get the most out of these events, over and above from just attending? Here are some suggestions. Cover the event using Twitter. Be in the audience and report on interesting

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The importance of cultivating a 'village of support' for your personal brand

It’s one thing to have a network of professional contacts – friends, peers, and acquaintances that you can call upon for all manner of favours: such as making introductions on your behalf, tipping you in to new business or career opportunities, or simply inviting you to the corporate box to

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Joe Pulizzi discusses the state of content marketing in Australia

Sixty-three per cent of Australian marketers plan to increase their content marketing budget during the next 12 months, according to the 3rd annual Content Marketing in Australia: 2015 Benchmarks, Budgets, and Trends report by the Content Marketing Institute (CMI). However, marketers are still ‘learning the ropes’ when it comes to

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Content marketing in Australia continues to grow (report)

Sixty-three per cent of Australian marketers plan to increase their content marketing budget during the next 12 months, according to the 3rd annual Content Marketing in Australia: 2015 Benchmarks, Budgets, and Trends report by the Content Marketing Institute (CMI). However, marketers are still 'learning the ropes' when it