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The early heady days of social media (circa 2009-2012) were characterised by a genuine sense of community. This was an era when social media truly was social, and activity on channels such as Twitter and Facebook often acted as a precursor to offline meetups and coffee catch-ups that in turn
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As 2018 starts to wind down, what does the social media landscape look like from a statistical perspective? Social media monitoring service Awario has compiled the infographic below a range of credible sources. There are some big numbers involved. Let's unpack some of the things that jump out:
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I recently interviewed Interview Valet founder Tom Schwab for the Reputation Revolution podcast. The topic was 'How to use podcast interview marketing to build your brand and your business' - you can listen to it here. We had a few technical hitches and there was a chunk of
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I recently interviewed Interview Valet founder Tom Schwab for the Reputation Revolution podcast. The topic was 'How to use podcast interview marketing to build your brand and your business' - you can listen to it here. We had a few technical hitches and there was a chunk of
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Myles Harris is my go-to-guy for everything Facebook advertising. He's a data geek who loves nothing more than digging into the back-end of Facebook's advertising platform to uncover what's working and what's not with his clients' ads, and then optimising to
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I'm an unabashed social media purist. Always have been, from the early days of Twitter in 2007-12 when connection, conversation and community really meant something. And while I still love social media, it's certainly not as pure and authentic as it used to be, not with
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When it comes to creating content for your brand, one of my favourite tips I give over and over again is ... OVER-INDEX ON HUMANITY. This can manifest itself in numerous ways. For example: 1. Stories Tell genuine stories. It could be your story on how you've got to
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The proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. The 2018 Yellow Social Media Report (Business), released today, is an annual survey of how Australian consumers and businesses use social media. According to the report, more than half of
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If you haven't checked out LinkedIn in a while, I urge you to take a closer look. Years ago, LinkedIn used to be a pretty stiff and conservative network. I was going to write 'social' network, but it was anything but social. It seemed to me
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It's great to blog, create podcasts and publish videos to YouTube. But don't forget the power of 'old school' physical (versus virtual) content, for example, branded informational events such as workshops, seminars and breakfast get-togethers or after-work meet-ups that feature an expert guest speaker.
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One of the key tenets of content marketing is to put your audience first and create content that's of interest and relevance to them. This is well-established best practice that has been reinforced time and time again by genuine experts the world over. There is no shortage of
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When it comes to content marketing for PR, there’s a lot you can do. Hence the importance of having a strategy. But let’s put that aside for the moment. Let’s assume you’ve thought about your goals and your audience and the challenges, pain-points and informational gaps