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Back in 2014, I introduced a simple content model to help founders, professionals, and marketers make sense of the stories they were sharing. I’ve taught it, refined it, and riffed on it periodically ever since. Here’s the kicker: while the platforms and algorithms have changed, the model has
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Trial attorney Jefferson Fisher didn’t set out to become a content creator. He simply wanted to promote his law firm, so he started making short Instagram videos on what to do after a car accident. But something didn’t feel right. “I realised I wasn’t helping anyone,” Jefferson
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LinkedIn has just alerted me to the fact I've been a member of the platform for 20 years - wow! You'd have to say a bit's changed. With that in mind, here are some observations, with a bit of spice 🌶️ thrown in for good
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There’s a lot of AI crap out there - as is the case with every social media channel, the number of AI ‘gurus’ who have popped up is staggering! Of course, the ones to beware of are those promising that AI will generate millions $$$ for your business overnight! Okay,
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As business owners, we’ve got to make sure we don’t allow social media to consume us. Not from the perspective of mindlessly doom-scrolling the feed, as addictive as this can be. No, I’m talking about the content side of things i.e. what to post to our
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If you’ve been in business for any length of time, you will have heard the phrase “know, like, trust” rolled out ad nauseam. It’s been drummed into us: To generate new business leads, to make the sale - particularly in service-based businesses - people need to know us,
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One of the keys to success when it comes to PR, content and digital communications is the strategic integration of the many and varied elements involved. In other words, connecting the dots in a purposeful way so it all makes sense, not just for your brand and your business, but
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Over the years, I’ve become a champion for business owners building out their owned media network so they can grow their audience, in turn lessening their reliance on having to pay for advertising or rely on the social media algorithms to treat them fairly. My starting point is developing
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In today’s noisy digital marketplace, where bullshit and overhype is the name of the game, standing out in a way that’s both credible and respectful of consumers’ time and intellect is both an art and a science. But mostly, it’s about humanity: telling stories, adding value, sparking
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Do you want to build a credible authority brand in the marketplace, but posting to LinkedIn (and other social channels) all the time is doing your head in? I hear you! Social media is an insatiable beast when it comes to content. Damned if you do, and damned if you
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Just looking back at some old PR Warrior blog posts that I produced over the journey. There was one - from Aug 25, 2010 - in which I set out a number of topics/talking points that I had raised while leading a PR and marketing roundtable event. If I
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If you want to create greater impact in your professional world - your chosen field of endeavour - you need to go over and above just doing a good job these days. This entails getting out there and deepening the level of connection with people in your community and your