Thought leadership
Mary Henderson is a personal branding specialist based in Melbourne, Australia. She helps coaches, consultants, business owners and corporate executives define their personal brand and convert their expertise into a business solution that solves a complex problem. In this wide-ranging chat with my good self, Mary touches on: * Building a
Thought leadership
Strap yourselves in folks, the wave of 2019 (marketing/PR,social media/content marketing/digital) trends 'prediction' articles have breached the front gate and continue to seep through our virtual front door. I used to devour such articles. But not so much today because it all gets a
Thought leadership
I've relaunched my podcast REPUTATION REVOLUTION. Reputation Revolution explores how motivated individuals can strategically build visibility, influence and trust in today's reputation economy. It's aimed squarely at professional experts and aspiring thought leaders - those who want to stand up, stand out and make
Thought leadership
I talk a lot about the need for strategy when embarking on a social media and content marketing program, and for good reason! When becoming your own media publisher and producing content via social and your owned media channels, it is so easy just to 'do stuff'. But
Thought leadership
Content can become the catalyst for deeper conversations within an organisation, says Siobhan Doran, former journalist and founder of Sydney's Thread Publishing. Siobhan, who is also wears the hat of executive director of Conscious Capitalism Australia, says people whose role has traditionally been around the creation of content
Thought leadership
The rise and rise of social media and online publishing platforms such as blogging and podcasting has spawned millions of micro media channels around the world and in doing so has greatly diminished the power and influence traditional media outlets once enjoyed. Concurrently, the media has had to endure the
Thought leadership
Today’s marketplace is crowded, noisy, interactive, multi-channel. Standing out and resonating with your story and your message has never been more challenging. But if you’re an aspiring thought leader - a business or practice leader, a change agent, social entrepreneur or professional subject matter expert; if you have
Thought leadership
I love the concept of a blog. The fact anyone today can establish their own digital soapbox using a domain name they own and then set about publishing stories and sharing insights and ideas with the world - well, let's just say that even though blogging is positively
Thought leadership
Business owners need to change their mindset if they want to thrive in today’s socially-connected economy. Old school marketing - interrupting people with your blatantly promotional messages - has always been a tough gig, but it’s getting tougher by the minute. People are becoming super-savvy at blocking out
Thought leadership
Regardless of the field in which you operate, established and aspiring thought leaders need to know their stuff. That’s a given. They need to be disciplined, friendly, persistent, empathetic, humble, proactive, and motivated – among other things! These are all excellent attributes to have and will help us progress through
Thought leadership
‘Thought leadership’ can be quite a nebulous concept. Ditto authority , personal branding, reputation, and expert status. While track record and demonstrated outcomes from your body of professional work will help your cause from an evidentiary perspective, what we’re talking about here are people’s perceptions. * What do peers and
Thought leadership
Set your knowledge and ideas free! It's a powerful proposition that sits at the heart of content marketing but equally it can be somewhat tricky as well.I hear time and time again a key issue for many businesses thinking about embarking on a content marketing program is