Today’s marketplace is crowded, noisy, interactive, multi-channel.
Standing out and resonating with your story and your message has never been more challenging.
But if you’re an aspiring thought leader – a business or practice leader, a change agent, social entrepreneur or professional subject matter expert; if you have a passion to share ideas and insights with the world, to spark conversation and ignite debate around specific topics of interest; if your mission is to empower people with knowledge and encourage them to do the same – there has never been a better time to create a platform from which to build, and communicate with, an audience of like-minds.
To help you on your personal branding journey, I have published this special report outlining 10 ways individuals can put a proverbial rocket under their professional profile and start getting noticed in the marketplace for their ideas, insights, knowledge and expertise.
A word of warning: For best results each of the tactics outlined in this report will require focus and effort; importantly, some will require additional knowledge plus considerable trial and error. Thus, I don’t recommend you attempt all at once but rather prioritise what you think will work for you and your brand and your business (or career), and then over time trial different ideas and channels as required.
I think you’ll find you will end up gravitating to a small handful of mediums as the foundations of your communications, and then tactically experiment with others over the journey. A lot will depend on where your ideal audience is online, and which mediums you feel more comfortable with i.e. video versus the written word.
For example, I spend considerable time on LinkedIn and Twitter plus I’m an avid blogger. My blog PR Warrior plus Twitter and LinkedIn have been my mainstays since 2007. However, in recent years I’ve taken to podcasting; I publish every now and then to SlideShare; I have my own website; I speak in public regularly and occasionally I’ll post a video to YouTube. In more recent times I’ve gravitated to video live-streaming via mobile app as I see great upside to this emerging trend. While much of this is about experimenting to see what works and what doesn’t with the medium, part of it is also getting in at the ground floor, staking a claim as it were. That’s often where you will find lots of opportunities, solidifying your presence on a particular channel before it explodes into public consciousness.
Following are the recommendations I cover in the report:
- build your presence on Twitter;
- take LinkedIn seriously;
- start a blog;
- publish a mini-ebook or special report;
- guest post on other people’s blogs;
- get out and speak;
- start a podcast;
- write articles for Medium;
- record live-stream video.
Before you download the report and start reading, a quick word about personal branding.
I like to say you have a personal brand whether you like it or not.
What people say about you (when you’re not in the room), THAT is your brand; how people perceive you – how they feel as a result of having come into contact with you – whether in person, on the phone, via email or on social media – THAT is your brand.
That being the case, why wouldn’t you want to influence that?
If people’s collective attitude and feelings towards you are consistent, that means your personal ‘brand’ is becoming more defined in the eyes of the public (i.e. the community or marketplace in which you operate; your network, industry, profession).
If those feelings across the board are consistently positive, fantastic!
If they’re negative, well, you might like to work on that 🙂
If people don’t have an opinion of you one way or the other, then your ‘professional’ personal brand is potentially too ‘vanilla’ (i.e. you don’t stand out, you’re not memorable, you’re not seen as someone who stands for anything of substance – all of which is not good from a professional perspective).
If people receive mixed messages after coming into contact with you (again, personally or via another communication medium) – i.e. you’re provocative on Twitter but meek and mild when delivering a presentation – then in all probability you’re all over the shop.
If this is the case, you might want to start acting in a more consistent manner. At least this way people will get a better handle as to who you are, what you do and, importantly, what your purpose is.
So start taking charge today. Your business, cause or career will thank you for it!
- Five reasons why content should be the driving force of PR today - February 14, 2021
- The knock-on effect of a strong and trusted reputation - January 14, 2021
- There’s more to PR than getting your name in the press - January 7, 2021