LinkedIn - PR Warrior Blog

The PR tactic hiding in plain sight that most people dismiss as frivolous

In a previous article I unpacked a concept I call Micro-Acts of PR, or MAPRs, explaining how small moves can build big reputations over time. In this issue, I want to show what that looks like in action and in doing so, reinforce a tactic we all know about but

Thought leadership

Two timely reminders and a thought provocation

Here are a couple of timely reminders regarding how we communicate our business and personal brand, plus a shift in vibe for LinkedIn: Can we fall back in love with the platform? And for added spice, are we seeing a shakeout of email newsletters? Let’s get into it! 1.

Thought leadership

These three profile-building opportunities are 'right under your nose' - are you missing out?

Okay folks … I’ve got three things for you to think about this week. This is relevant if you’re keen to raise your personal brand visibility, credibility and authority. Let’s unpack them one by one … 1. Newsletter on LinkedIn If long-form written content is something you do as

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Key observations from being on LinkedIn for 20 years

LinkedIn has just alerted me to the fact I've been a member of the platform for 20 years - wow! You'd have to say a bit's changed. With that in mind, here are some observations, with a bit of spice 🌶️ thrown in for good

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Reach is great, but is it the best metric to be focusing on? [Quick case study]

On LinkedIn (indeed, most social channels) there's an obsession with audience reach. I get it, we've all fallen foul of this vanity metric at some point. But unfortunately, when we focus on pure reach, it can sometimes blind us to what's really important, and

The power of two to build your brand on LinkedIn with Michelle B Griffin & Michelle J Raymond

In this episode of the Reputation Revolution podcast, I chat with Michelle B Griffin and Michelle J Raymond (AKA #MichelleSquared) about their new book - The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth. Michelle and Michelle met on LinkedIn

Thought leadership

Unlocking the LinkedIn algorithm with Richard van der Blom

If you're wanting to elevate your professional profile and grow your reputation as a leading, credible voice in your industry, there's every chance LinkedIn should be a key part of your communications armoury. No doubt you are already on the platform ... but are you using it

CASE STUDY: How lawyer Alex Martin uses LinkedIn, podcasts and the media to build strategic visibility and trust in the marketplace

My podcast REPUTATION REVOLUTION is dedicated to people like today's guest: business owner and litigation expert, Alex Martin, from Taurus Legal Management. Twelve months ago, Alex's personal branding endeavours largely revolved around in-person networking, but as he says, you can only shake so many hands! He

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How to build your personal brand using LinkedIn Company Pages

If you’re building a professional personal brand today, there’s probably a 95% chance you’re on LinkedIn. You might not be as strategically active as you could be (that’s a story for another day!), but you at least have a personal profile and probably are publishing content

Credible Authority Method

How to become a credible authority on LinkedIn

I recently had the privilege of appearing on Michelle J. Raymond's Good for Business Show. Michelle runs the Good Trading Co. and is passionate about helping entrepreneurs grow their business using LinkedIn, specifically through the use of LinkedIn Company Pages. As part of her mission, she hosts the

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What does gold standard look like on LinkedIn? Here are five examples

People often ask me what do I consider to be best practice content on LinkedIn (along with other social channels). I’m like an informational bowerbird – I collect this stuff. I'm always on the lookout for people who are creating interesting/useful/thought-provoking stuff on the socials. In

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LinkedIn rolls out Newsletters to its members: Game changer for personal branding, or just another shiny new object?

If you've been on LinkedIn in recent days, you will have potentially received a stack of invitations to subscribe to people's newsletters. That's because LinkedIn is opening up access to its newsletter function to its broader base of members. Or, as LinkedIn puts it:

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Here's a great example of an engaging LinkedIn micro-story

Matt Desmier is one of my favourite people on LinkedIn. He's a funny fella. He's also incredibly insightful and genuine. He's curious, interesting, and very open with his stories and ideas. And, most importantly, he has an uncanny knack for stopping you in your

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The 'Facebookisation' of LinkedIn continues ... are you taking advantage of the opportunity?

If you haven't checked out LinkedIn in a while, I urge you to take a closer look. Years ago, LinkedIn used to be a pretty stiff and conservative network. I was going to write 'social' network, but it was anything but social. It seemed to me

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RESEARCH: What types of content are Australian marketers using?

Australian businesses and organisations use on average 5-6 different types of content for content marketing purposes, according to new research produced by the Content Marketing Institute, in conjunction with the Association for Data-driven Marketing and Advertising (ADMA). According to the Content Marketing in Australia: Benchmarks, Budgets, and Trends report, social

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PERSONAL BRANDING: Why your online visibility matters

In a connected world where people do their homework before doing business with you, how do you stack up? Does your online presence do the 'professional you' justice? ‘Doing business with you’ could mean literally that: Buying products or services from you personally, or your company; it could

Thought leadership

How to raise your professional profile without having a blog

I love the concept of a blog. The fact anyone today can establish their own digital soapbox using a domain name they own and then set about publishing stories and sharing insights and ideas with the world - well, let's just say that even though blogging is positively

Thought leadership

'Minnow' named as most influential Australian brand on LinkedIn, ahead of major blue chip companies

An Adelaide-based 'minnow' - Australian Institute of Business - has headed off a bevy of major blue chip companies to be named 2015’s most influential Australian brand on LinkedIn. LinkedIn today listed the top 10 most influential brands among members in Australia: 1. Australian Institute of Business

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State of the (social) nation: Part 1 - Social media in Australia

Australian businesses are still 'dragging the chain' when it comes to social media. According to the just-released Sensis Social Media Report 2015, the uptake of social media by Australian businesses is still not as pronounced as for consumers, with just 33 per cent of businesses having a social

Case Study

Building a strong personal brand in a conservative professional industry

Charles Badenach is an award-winning financial adviser with a passion for helping people, a trait that has helped him build his profile through content marketing and the judicious use of social media. Post-GFC Charles was determined to make himself recession-proof and subsequently set about building a personal brand with a

Thought leadership

Why building a platform is critical for the success of your personal brand

If you’re going to build your personal profile and reputation as an authority in your particular field, then you'll need a platform from which to help you increase your visibility and deepen the connection you have with your audience. But first, what are the differences between being

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Thought Leader Minute: Getting the most from the business events you attend

TRANSCRIPTION: Aspiring thought leaders often attend a lot of industry events such as conferences and seminars. But how do you get the most out of these events, over and above from just attending? Here are some suggestions. Cover the event using Twitter. Be in the audience and report on interesting

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The importance of cultivating a 'village of support' for your personal brand

It’s one thing to have a network of professional contacts – friends, peers, and acquaintances that you can call upon for all manner of favours: such as making introductions on your behalf, tipping you in to new business or career opportunities, or simply inviting you to the corporate box to

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Thought Leader Minute: Have you considered LinkedIn's blogging platform?

TRANSCRIPTION: Do you want to start blogging but you're not really sure at this point in time that you want to go to the trouble of setting up a blogging platform such as Wordpress or Typepad? Then why don't you take a look at LinkedIn'

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How to improve your professional future in 20 minutes a day

Improve your professional career in 20 minutes per day. Or if you prefer … 140 minutes across the week. C’MON, YOU CAN DO IT! “What the heck can I do in 20 MINUTES a day that will improve my professional lot in life?” I have two words for you. 1.