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One of the greatest opportunities ever served up on a plate to business owners and managers is the ability for them to become their own media channel and communicate directly with their audience – i.e. customers and stakeholders, external influencers etc. From where I sit, a growing number of savvy
Content marketing
In this chat with Adam Fraser, host of the EY podcast Let's Talk Marketing, we discuss the complexities of content and why businesses should look at approaching content marketing from a strategic PR perspective. We've never had more opportunity to market our brand, but that brings
Case Study
What is it with CEOs and business leaders and their aversion to being out loud and proud on social media? I don't get it! I read two interesting stats in Forbes this week: * 82% of buyers are more willing to place trust in a company when the C-suite
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I've just launched a mini-ebook and it's free to download (no email required) - here's the direct download link. The ebook is called CONTENT & REPUTATION: How to use content to boost the 5 ‘VITAL’ pillars of your business or personal brand. Here'
Content marketing
A strategic PR program should provide a business or nonprofit organisation with a solid foundation from which it can functionally operate more effectively in other areas. Take sales and marketing, for example. If people need to be educated about your product, service or cause before they are willing to commit,
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I recently jammed with the UK's Paul Sutton on his excellent podcast, Digital Download. Digital Download is one my favourite podcasts and I recommend it to anyone who works in PR and digital comms. Paul 'gets' the digital space and is happy to dig in deep
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The final few months of 2019 saw the emergence of a startup digital news platform on the Australian media landscape. Called Ticker TV, the innovative platform seemingly came out of nowhere and within no time had piqued the interest of Australia's business community. Ticker founder and CEO Ahron
Content marketing
Publishing original content online can be a great way to humanise your organisation, or in the case of individuals, making your personal brand feel more accessible to the public. This is a critical aspect of building trust and reputation in today’s digital-first world. Of the many publishing mediums available
Content marketing
In this second episode of the new season of The PR Warrior Show, I chat with Dial M for Media's Danny Matthews about live video streaming and digital news content. Live streaming still has a long way to go. It obviously scares a lot of brands and business
Ahron Young
I recently chatted with Ticker TV's Ahron Young about all things content marketing for PR and becoming your own media channel and telling your stories like a PR pro. Topics included building brand visibility, the importance of developing owned media assets, and the persistence required in building a
Uncategorized
The PR Warrior Show is back, and we're kicking off this new season with a replay of the video broadcast of the launch of my new book, Content Marketing for PR. It's mainly a question-and-answer session, first with the host Steve Vallas asking questions of my
Uncategorized
The PR Warrior Show is back, and we're kicking off this new season with a replay of the video broadcast of the launch of my new book, Content Marketing for PR. It's mainly a question-and-answer session, first with the host Steve Vallas asking questions of my