Reputation Revolution podcast
Welcome to the podcast's season 4 opener in which I outline the importance of clarity, content, consistency and community when building a credible thought leader brand. This episode is designed to set the scene for the year ahead. I place emphasis on the power of consistency when it
Extend the reach of your voice
First we had the blog, which gave individuals the ability to publish their own online publication ... for free! Of course, blogging technology has improved immensely from those early days 20+ years ago, in turn giving businesses and individuals a terrific platform from which to build an audience directly. Then podcasting
Trust and reputation
Global PR firm Edelman has released its new Edelman Trust Barometer research report, which measures the levels of trust people have in the institutions of business, government, NGOs and the media. As you'd expect, after the year in which countries around the world were ravaged by COVID-19, trust
Brand & Reputation
In order to thrive and prosper in today's connection economy, companies, nonprofit organisations, government agencies and personal brand-based businesses need to establish, build, enhance and safeguard a reputation that's both recognised and respected. They also need to have a trusted brand that stands out amongst the
Public relations
What the heck is PR? I bet if you asked 20 people in the street what PR is, you’ll get 20 different answers. Actually, no, scratch that. You’d probably get variations of the one answer that goes something like this: “PR is about getting your name in the
Reputation Revolution podcast
In this, the final episode for 2020, I dig into how I work with clients to get the ideas and insights out of their heads and into the various content formats for their audience to consume. Plus I explain the importance of creating a team to support your personal branding
Establish your voice
I come across many business leaders and professional experts who want to write articles, but are not real keen on starting a blog on their personal or company website. I get it. Starting and maintaining a blog takes a lot of effort. Is there another way? There sure is. It&
personal branding
This week's episode of the REPUTATION REVOLUTION podcast is a case study feature on Pat Mannix, a partner in the Melbourne-based accounting firm, Paris Financial. Pat is the Small Business Tax Champion. He uses video to share value with his target audience, the small business community. Pat'
Uncategorized
One key theme I've pushed for a while now is the importance of companies and organisations bringing their experts out from the cubicle and placing them fairly and squarely (and strategically) into the public spotlight. In other words, rather than hide your experts away from public view, empower
Reputation Revolution podcast
In this episode of the Reputation Revolution podcast, I speak with Jen Bishop - founder, publisher and owner of online publication, Interiors Addict. Jen left her career as a journalist and editor to work full-time on her blog. While she had no design qualifications, she was passionate about all things
Uncategorized
Do you publish brilliant content online (including social media) but get little engagement? Don't be disheartened - there are plenty of lurkers out there in your audience who probably are taking notice of you. Back in 2017 I wrote an article on my PR Warrior blog titled Online
Establish your voice
I kicked off season 3 of the Reputation Revolution podcast back in May with a look at what I call the PERSONAL BRANDING UNIVERSE - a canvas on which I connect the various dots involved in building a credible and sustainable professional personal brand. These dots, or elements, flow from