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After a couple of years of researching and writing my new book Content Marketing for PR, it’s finally been published under my Digital Citizen imprint. So I thought that while it’s still fresh in my mind, I’d take you behind the scenes of the self-publishing process. By
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I recently jammed with the UK's Paul Sutton on his excellent podcast, Digital Download. Digital Download is one my favourite podcasts and I recommend it to anyone who works in PR and digital comms. Paul 'gets' the digital space and is happy to dig in deep
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The final few months of 2019 saw the emergence of a startup digital news platform on the Australian media landscape. Called Ticker TV, the innovative platform seemingly came out of nowhere and within no time had piqued the interest of Australia's business community. Ticker founder and CEO Ahron
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The PR Warrior Show is back, and we're kicking off this new season with a replay of the video broadcast of the launch of my new book, Content Marketing for PR. It's mainly a question-and-answer session, first with the host Steve Vallas asking questions of my
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The PR Warrior Show is back, and we're kicking off this new season with a replay of the video broadcast of the launch of my new book, Content Marketing for PR. It's mainly a question-and-answer session, first with the host Steve Vallas asking questions of my
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The content you publish, distribute and amplify can have a significant impact on your brand’s visibility in the marketplace. But you need to be strategic about it. Just banging out stuff willy-nilly simply adds to the noise and helps no-one. Brands that get it right, as a rule, have
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I've just published my second book. It's called Content Marketing for PR: How to build brand visibility, influence and trust in today's social age (here is the official website if you'd like to know more). It's a bit of a
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Content marketing for PR is about becoming your own media channel so you can communicate directly with your target audiences and in doing so, influence the outcome you’re after. This can work in a number of ways: 1. DISCOVERABILITY Publishing original content can help you get discovered. Whether people
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When planning your content marketing for PR program, try mixing up the types of content you produce. I explain more in this brief video. VIDEO TRANSCRIPT: In all likelihood, the content you create will fall into one of these buckets. Let's call them buckets, all right, but one
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Any time you embark on a content marketing for PR plan, it’s advisable to start watching and listening to what’s going on in and around your virtual world. Not just a cursory scan of the interwebs: I’m talking full immersion and discovery. The goal here is to
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So many lessons for business professionals in this one Bruce Lee quote: "I fear not the man who has practised 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times." In terms of social media and content marketing, there's
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We welcome the news that LinkedIn is finally onboard the video live-streaming train. The announcement yesterday of its new live-streaming service - LinkedIn Live - immediately got me thinking of the raft of opportunities it will provide businesses large and small, nonprofit organisations, professional experts and thought leaders, once it