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I recently ran a survey of my readers to try and identify what challenges they were facing ... what pressing marketing/PR issues were keeping them awake at night. And can I say, there's a lot! As you'll see below, while there is a bit of cross-over
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I'm an unabashed fan of Mark Schaefer and how he goes about his business. If you haven't heard of Mark, he is a globally-recognised author, speaker, educator, podcaster and business consultant who blogs at {grow} – one of the top marketing blogs in the world. He'
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I don't know about you but these days I seem to be getting 'buffeted' from all angles by people trying to sell me stuff. And it's getting worse - the more communications channels that spring up, the louder the hype and the noisier everything
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If you own or run a business, or you work in a marketing or PR role as a consultant in an agency or as part of an in-house team, do you mind telling me (anonymously, of course) what you see as the biggest challenges you're facing currently in
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I like to say you have a personal brand whether you like it or not. What people say about you (when you're not in the room), THAT is your brand; how people perceive you - how they feel as a result of having come into contact with you
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The other day I published State of the (social) nation: Part 1 – Social media in Australia, a look at how businesses and consumers are using social technologies in Australia, based on the Sensis Social Media Report 2015. Now I am going to bookend that post with my take on what&
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Australian businesses are still 'dragging the chain' when it comes to social media. According to the just-released Sensis Social Media Report 2015, the uptake of social media by Australian businesses is still not as pronounced as for consumers, with just 33 per cent of businesses having a social
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We are living in unprecedented times. We are in the early stages of an ever-evolving social age that favours storytelling, passionate connection with one's community, relationship building and progressive thinking over excessive self-centred promotional messaging. If you’re a solo professional or business owner or marketing manager, or
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While I might get a little antsy at the lack of progress on the content marketing front from Australia's corporate sector - let's face it, it's severely lacking, and what is a fast-growing trend has been very slow to manifest itself at the big
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The social web has been with us for a while now, albeit it has continually evolved at an incredible rate during that period. However, there have been many etiquettes, or ‘truisms’ if I can put it that way, that have more or less been established around social media that unfortunately
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Infographics have been around the social (media) scene for a while now. While many brands have used the visual mechanic effectively, like any content medium it's more often used and abused simply because it sounded like a good idea at the time. So in the interests of highlighting
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I've always been super-impressed by the Queensland Police Service (QPS) and how it has leveraged the power of social media to deepen the connection it has with the public. I mean, how could you not like an organisation that holds a press conference to make an announcement and