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The urge to jump on social channels to market one’s business is often overwhelming. You just want to get on there and get started! Then the novelty wears off and the grind (for some) starts: Creating content for your various social channels, not to mention interacting with, and responding
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Twitter and Facebook buzzed madly today with the emergence of a hilarious new YouTube comedy series called The Katering Show. Fronted by two comedians Kate McLennan and Kate McCartney, The Katering Show takes the piss out of TV cooking shows (the official strapline is the journey of a food intolerant,
Case Study
Charles Badenach is an award-winning financial adviser with a passion for helping people, a trait that has helped him build his profile through content marketing and the judicious use of social media. Post-GFC Charles was determined to make himself recession-proof and subsequently set about building a personal brand with a
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A note from Twitter appeared on my feed this morning alerting me to the fact that I could now access the platform's new Analytics Dashboard. (N.B. It may have popped up earlier, this was the first time I noticed it and checked out the dashboard; I believe
Thought leadership
If you’re going to build your personal profile and reputation as an authority in your particular field, then you'll need a platform from which to help you increase your visibility and deepen the connection you have with your audience. But first, what are the differences between being
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TRANSCRIPTION: Aspiring thought leaders often attend a lot of industry events such as conferences and seminars. But how do you get the most out of these events, over and above from just attending? Here are some suggestions. Cover the event using Twitter. Be in the audience and report on interesting
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It’s one thing to have a network of professional contacts – friends, peers, and acquaintances that you can call upon for all manner of favours: such as making introductions on your behalf, tipping you in to new business or career opportunities, or simply inviting you to the corporate box to
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Content marketing might be one of the hot buzz phrases in business circles at the moment but the notion itself – that companies create relevant and interesting content that informs or empowers or entertains their customers – is not new. Founder of the US-based Content Marketing Institute, Joe Pulizzi, often regales people
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Okay, this is anecdotal but borne of years of active 'in the trenches' Twitter service plus keen observation of other people's activities on the social platform. Here's the thing. I quite regularly hat-tip businesses on Twitter. That means that out of the blue, I
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TRANSCRIPTION: Despite popular belief Twitter is home to some of the sharpest minds on the planet. People who are thought leaders in their space, points of reference for their industry. But thought leaders aren't just smart people, they're smart people who read. They go to conferences,
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Improve your professional career in 20 minutes per day. Or if you prefer … 140 minutes across the week. C’MON, YOU CAN DO IT! “What the heck can I do in 20 MINUTES a day that will improve my professional lot in life?” I have two words for you. 1.
Thought leadership
To become an effective and visible thought leader, you must put yourself and your thoughts and ideas out into the public arena. This may be via a combination of forums, including public speaking, blogging or podcasting, writing articles for the media or being interviewed by bloggers, podcasters or journalists, as