Twitter and Facebook buzzed madly today with the emergence of a hilarious new YouTube comedy series called The Katering Show.
Fronted by two comedians Kate McLennan and Kate McCartney, The Katering Show takes the piss out of TV cooking shows (the official strapline is the journey of a food intolerant, and an intolerable foodie).
While the program has been produced in conjunction with Screen Australia and a few other sponsors and thus has an edge in production values, it’s still looks like a low budget affair but that hasn’t stopped people from flocking to YouTube to watch it – in just a handful of days, the videos have racked up tens of thousands of views (or in the case of the one embedded below, 640,000+ views).
Social media presence
The show began its social media presence on Facebook and Twitter in December and drip fed fun content to start generating a bit of interest and buzz. But what started as a trickle of interest has become a torrent as the media has picked up on the program.
It just goes to show that even when there’s a serious glut of content on the web, publish something of value (in this case, entertainment value) and people will not only check it out but share their thoughts on social media (and if you cause enough fuss, the media won’t be too far behind).
I’m not sure if the two Kates have a television deal already locked away and this is a canny way to build an audience before it lands on-screen, in which case it’s a very shrewd move! But you can be certain of one thing – these girls will get their own TV show demonstrating yet again that if you build an audience of raving fans, the ‘gatekeepers’ will come calling!
Check out season one of The Katering Show on YouTube. These girls are gonna be HUGE!
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