Thought leadership
When your communication strategy becomes "whatever generates engagement," several things begin to deteriorate: ➡️ Consistency of values > You start bending your message to fit trending topics, even when they contradict your actual beliefs or experience. ➡️ Clarity of voice > Your writing becomes optimised for algorithmic amplification rather than
Thought leadership
After a year and a half of publishingmy newsletter Reputation OnRamp on the Beehiiv platform, I’ve made the decision to return to Substack - and rebrand the newsletter as Earn the Right. This isn’t just a platform switch. It’s a strategic recalibration. Over the past six months,
AI
Once upon a time, earned media meant one thing: getting a story in the newspaper or being interviewed on the nightly news. That was the goalpost for visibility and credibility. And it still matters. But here’s the kicker: Earned media today is so much more, and it's
Authority brand
In a recent article, I explored the increasing crossover between the Creator Economy and the Reputation Economy - two powerful forces reshaping how we show up, share what we know, and build credibility, trust and influence in a digital-first world. If you missed it, here’s the quick version: ✅ The
Creator Economy
As the Creator Economy continues to heat up (Goldman Sachs predicts it could reach $480 billion by 2027), those who operate in the ‘Reputation Economy’ are probably wondering what all the fuss is about. Why should I, as a busy solopreneur or founder of a growing expertise-based business, get too
Personal brand sovereignty
How can we gain cut-through as a credible, independent voice in a world that wants to own and shape us? This is a question that gnawed at me. No doubt, similar sorts of questions continue to run through the minds of entrepreneurs, professional experts and solo practice owners the world
Thought leadership
Today's online world is a battlefield. Loud, chaotic, unrelenting … polluted by: * Hucksters and braggarts flooding our feeds with empty promises and recycled blueprints. * Attention-hogging pretenders masquerading as thought leaders. * Flashy bro’ marketers peddling fake success stories to sell yet another “secret formula.” It’s ALL TOO MUCH. More
Credible Authority Method
As owners of expertise-based businesses, we operate daily in a noisy, digital-first world in which every second man, woman and their dog is staking their virtual claim online. Not only are we competing for people’s attention against a frenzied backdrop of content overload and never-ending social media feeds, we
Thought leadership
Today, I Googled a phrase I use often and up popped an interview I recorded for the Bluewire Media podcast back in 2014. I checked out the show notes from the interview and was interested to see that while some of the ideas I talked about had come and gone
Public relations
As that once-in-a-generation philosopher and entrepreneur Dick Dastardly once said: “Don’t just stand there, do something!” When it comes to raising one's profile and reputation in a way that’s purposeful and sustainable, I'm all for doing your homework and sketching out a strategic plan
Personal Brand Strategy
Should you focus your efforts on building your personal brand, or your business brand? It's a hot topic for people running their own business, especially when they are the business and everything revolves around their professional profile and reputation. While there's no cut-and-dried answer, it'
Thought leadership
In a previous post, I outlined my ‘Content Groups’ model (above) and explained how it has assisted me in helping marketers, PR people and business owners to clarify their thinking around the content they (want to) produce. {READ THE ARTICLE: Use this ‘Content Groups’ model to help clarify your thinking