Media relations
If you want to 'crack' the media on a decent scale, you need leverage. Generating editorial exposure in traditional media outlets such as newspapers, magazines, radio and television can do wonders for your personal profile and reputation. But it can be a tough gig. It needs to be
personal branding
Jerry Seinfeld once quipped: “According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you're better off in the casket than
Reputation Revolution podcast
Massive Reputation Revolution episode this one folks! We have a panel of three experts discussing all things paid social media and digital ads! When it comes to running a personal brand-based enterprise, organic content and social media efforts will build your marketing communications base and might be sufficient in generating
Personal Brand Strategy
Should you focus your efforts on building your personal brand, or your business brand? It's a hot topic for people running their own business, especially when they are the business and everything revolves around their professional profile and reputation. While there's no cut-and-dried answer, it'
personal branding
Welcome to Season 6 of the Reputation Revolution show. In this episode we tackle the much-debated topic - Business brand vs personal brand: Which one should you focus on? It's a question I get asked a lot, and one to which there is no definitive answer, as a
Content marketing
The December slate of Reputation Revolution podcast episodes was pretty eclectic! We looked at generating quality editorial coverage, mindset and self-sabotage, plus we took a deep dive into content repurposing. We spoke to media relations specialist, Chenoa Parr; the Happiness Hunter, Fiona Redding; and content repurposing expert, Sally A. Curtis.
blogging
The November slate of Reputation Revolution podcast episodes focused on creating your own content and generating media exposure for your personal brand. We kicked off the month with an interview with Belinda White, founder of Fierce Girl Finance. Theme for our conversation was focused around building a reputation through blogging
Book publishing
October, 2021, was an eclectic month on the Reputation Revolution podcast. We kicked off Season 5 of the podcast (episode 205) with ‘three-peat’ guest – Mark Masters from UK-based You Are The Media chatting about the importance of playing the long game. Then, in episode 206, we dissected what’s involved
personal branding
My podcast REPUTATION REVOLUTION is back for another season - number five! The mission of the podcast is to help entrepreneurs and leaders build visibility, influence and trust in today's 'reputation economy' ... in a respectful way. Essentially we cover what I believe to be the five
Uncategorized
Welcome to part one of this special episode - the finale to season 4 of the Reputation Revolution podcast. In this episode I take a look back at the first half of episodes from season 4, including interview snippets from the likes of: * Author and LinkedIn expert, John Espirian * Leadership
Thought leadership
The argument for entrepreneurs, leaders and senior executives to be active on social media is very, very solid. Indeed, there is no shortage of research to back this up. We've discussed the case for 'social leadership' a number of times on the podcast, most recently with
Reputation Revolution podcast
Cutting through the online noise and resonating with your story and your message is one of the biggest challenges facing purpose-driven entrepreneurs and thought leaders today. Building and communicating with a growing audience often requires a strategic, multi-channel approach: one that's creative, authentic and consistent. Today's