Media relations - PR Warrior Blog

How to pitch yourself as a credible interview guest on other people's podcasts

If you're an entrepreneur, a subject matter expert or an emerging thought leader, and you're wanting to build your profile and reputation in a way that’s strategic and sustainable, you could do a lot worse than becoming an interview guest on other people’s podcasts.

Media relations

If you stay ready, you don’t have to get ready!

As the saying goes: "If you stay ready, you don’t have to get ready" - nowhere is this truer than in the media commentary game. If you work in a fast-moving issues-rich industry or environment and you want to elevate your profile as the go-to authority for

Influencer relations

How to use a 'rolling thunder strategy' to build your professional profile in the media

Having worked in the public relations industry for over 30 years, I’ve literally lost count of the number of times I’ve had to temper clients’ expectations as to the type of media coverage they could expect to generate for their personal or business brand. While the media landscape

CASE STUDY: How lawyer Alex Martin uses LinkedIn, podcasts and the media to build strategic visibility and trust in the marketplace

My podcast REPUTATION REVOLUTION is dedicated to people like today's guest: business owner and litigation expert, Alex Martin, from Taurus Legal Management. Twelve months ago, Alex's personal branding endeavours largely revolved around in-person networking, but as he says, you can only shake so many hands! He

Media relations

How to use press releases to increase personal brand visibility and credibility

If you want to 'crack' the media on a decent scale, you need leverage. Generating editorial exposure in traditional media outlets such as newspapers, magazines, radio and television can do wonders for your personal profile and reputation. But it can be a tough gig. It needs to be

Content marketing

Generating media exposure, overcoming self-sabotage, plus content repurposing deep-dive

The December slate of Reputation Revolution podcast episodes was pretty eclectic! We looked at generating quality editorial coverage, mindset and self-sabotage, plus we took a deep dive into content repurposing. We spoke to media relations specialist, Chenoa Parr; the Happiness Hunter, Fiona Redding; and content repurposing expert, Sally A. Curtis.

blogging

Blogging success, content profits, becoming the go-to media expert in your space

The November slate of Reputation Revolution podcast episodes focused on creating your own content and generating media exposure for your personal brand. We kicked off the month with an interview with Belinda White, founder of Fierce Girl Finance. Theme for our conversation was focused around building a reputation through blogging

Bournemouth Echo

198: How to generate positive press coverage with veteran journalist & editor, Darren Slade

In this episode of the Reputation Revolution podcast, Trevor Young talks to group business editor of the Bournemouth Echo, Darren Slade, about how to generate positive press coverage to boost your professional profile and enhance your credibility and authority.

Media relations

What does the media look for in an expert commentator?

Having expertise around a particular subject or topic is one thing, but being able drive intelligent conversation around your knowledge is what the media is looking for in an expert commentator, says Nic Hayes from Media Stable, an online directory that connects the media with quality talent and expert opinions.

Content marketing

How to make your advertising and promotional campaigns work harder

The ongoing disruption of traditional media continues to wreak havoc on the marketing industry. The reach of traditional media has diminished in the wake of the ongoing explosion of online channels and with it, the emergence of literally millions of professional and amateur micro-publishers, thus splintering people’s attention into

ABC Radio

Content marketing for PR: How owned media can lead to third-party editorial exposure

Once upon a time Fairfax Media published this article – GP rebate: What I do for the $37.05 that no one wants to pay – by Sydney general medical practitioner, Dr Elizabeth Oliver. It was published by The Age online as well as its sister publication SMH.com.au, but originally

Thought leadership

Insider tips for getting media exposure for your brand, cause or issue

The rise and rise of social media and online publishing platforms such as blogging and podcasting has spawned millions of micro media channels around the world and in doing so has greatly diminished the power and influence traditional media outlets once enjoyed. Concurrently, the media has had to endure the

Brand journalism

Online corporate newsrooms are not up to scratch, according to journalists

Online corporate newsrooms - or online press offices or brand newsrooms as they're also known - provide companies and organisations with a terrific opportunity to publish easy-to-find, up-to-date information that will help journalists do their job more effectively and accurately (with the upshot hopefully being positive editorial exposure

Uncategorized

CONTENT-DRIVEN SOCIAL PR: Building a rock-solid marketing communications base for your business, nonprofit or personal brand

This blog post is 25+ years in the making. Think of it as my 'flag in the ground'. It's the culmination of a quarter of a century spent in the trenches of marketing communications, specifically public relations, sponsorship and events, but with a focus over the

Uncategorized

How realAs.Com leverages social media and content marketing to disrupt an industry

realAs.com is a free website and app that helps homebuyers and investors find their next property. realAs.com is still a relatively new business but what CEO Josh Rowe and his team have been able to do in a very short space of time is leverage the power of

Uncategorized

Professional speakers need more than just a media profile today

Since I joined the professional speaking circuit a few years back, I've been exposed to a broad variety of speakers who generate revenue from the stage; some do it as a full time gig, others - like me - speak on a part-time basis because we earn the

Thought leadership

From unknown to expert with Catriona Pollard, founder of CP Communications

EPISODE 20 OF THE REPUTATION REVOLUTION PODCAST If you're a business professional, change agent, coach, consultant or author - raising your profile and establishing your bona fides is all part of doing business today. But with so many options to promote your personal brand and reinforce your credentials,

Thought leadership

What does the media look for in an expert commentator?

Having expertise around a particular subject or topic is one thing, but being able drive intelligent conversation around your knowledge is what the media is looking for in an expert commentator, says Nic Hayes (pictured below) from Media Stable, an online directory that connects the media with quality talent and

Thought leadership

How to pitch your story to the media (like the pros)

Traditional media outlets - radio, TV, newspapers and magazines (and their online offshoots) - are often seen in several different lights by the business world. On the one hand journalists, broadcast producers and interviewers are seen as untouchable, largely hidden away and inaccessible to anyone from outside the media itself,

Uncategorized

Building your thought leadership brand

In this episode of the Reputation Revolution podcast we look at what's involved in building your thought leadership brand: From defining your story and developing your key messages and evidence-based 'proof-points' through to selecting and activating your communication channels. We also examine your 'Spheres of