Content marketing - PR Warrior Blog (Page 5)

The audio revolution gathers steam as Anchor creates waves in the social marketplace

As social media becomes noisier, more one-way and as a consequence less social (thank you marketers), it's been refreshing to hang out on a new content platform that's inhabited by real people interested in having genuine conversations. Anchor is a social media app that was launched

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The power of micro social moments (and what brands can learn from NASA astronaut Scott Kelly)

Last night my wife Tracey was all over the Scott Kelly story - the American astronaut who has just touched down on earth after almost a year in space. Kelly's story really resonated with Trace, and she's not even into space travel! She knew a lot

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When it comes to reaching and engaging with consumers, are our expectations too high?

This question is for the PR and communications folks. The marketing people. The entrepreneurs and business owners. When it comes to reaching people with our message, are we still partying like it's 1999? Do we honestly think we can reach the same number of people we did two

Thought leadership

Content marketing: How much information should you give away for free?

Set your knowledge and ideas free! It's a powerful proposition that sits at the heart of content marketing but equally it can be somewhat tricky as well.I hear time and time again a key issue for many businesses thinking about embarking on a content marketing program is

Blab

How your business can get the edge with video live-streaming

There's a lot happening on the video live-streaming front currently. So much so I think you can safely say it will build upon last year's hype to become an entrenched bona fide social media trend in 2016. Let's quickly recap on what technologies are

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Tips for creating content that engages people (new research)

The more information-dense the online world becomes, the harder it is to cut through the noise and resonate with the right people - i.e. those that fit your designated target audience communities. The infographic below - put together by Adobe in conjunction with research firm Edelman Berland - provides

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Here are 6 important things to consider when planning your company blog

We recently published an article entitled: It’s what you DON’T do with your company blog that speaks volumes about your business. The upshot of that post was, if you neglect your company blog you will end up doing your brand more harm than good as it sends potentially

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257 PR, social media and content marketing predictions for 2016 (plus a 'best practice' Blab!)

This week I had the pleasure of being part of David Bain's marathon Blab session: Digital Marketing Predictions for 2016 from 54 Different Experts . David, who runs the excellent Digital Marketing Radio ("Weekly interviews with online marketing gurus."), assembled 54 experts from across the globe who

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4 ways small business can out-gun big brands in the content marketing stakes

Okay, so your business doesn't have deep pockets or the resources of a bigger brand, but that doesn't mean you can't tip the playing field to your advantage every now and then when it comes to social media and content marketing. The thing is,

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Why content marketing should be top of mind for professional services firms and advice-based businesses

Here are a couple of reality checks for owners and managers of professional services firms and advice-based businesses operating in today's hyper-connected marketplace. One, prospective clients are increasingly checking out you and your people online before committing to doing business with you (indeed, before they even put a

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Why content marketing should be top of mind for professional services firms and advice-based businesses

Here are a couple of reality checks for owners and managers of professional services firms and advice-based businesses operating in today's hyper-connected marketplace. One, prospective clients are increasingly checking out you and your people online before committing to doing business with you (indeed, before they even put a

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The Business of Podcasting: How brands can include audio as part of their content marketing mix

The growth of podcasting shows no sign of slowing down as more and more people (producers and listeners) around the world catch on to the power of audio-on-demand content. It's one thing for an enthusiastic individual to produce a podcast centred around a topic they're passionately

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Content Marketing in Australia 2016: Creating engaging content remains the big challenge!

Producing content that engages audiences is the critical content marketing challenge currently faced by Australian businesses. According to the just-released Content Marketing in Australia 2016: Benchmarks, Budgets, and Trends Report , 69 per cent of Australian marketers find producing engaging content challenging. Indeed, 84 per cent of those surveyed said their

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Are you considering content marketing for your professional services firm? Here's a key question you need to ask first.

What is the number one question advice-based professional services firms need to ask before embarking on a content marketing program? It's breathtakingly basic but unfortunately when it comes to social media and content marketing, staggeringly few businesses actually take the time to ask it, preferring to burst forth

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CONTENT-DRIVEN SOCIAL PR: Building a rock-solid marketing communications base for your business, nonprofit or personal brand

This blog post is 25+ years in the making. Think of it as my 'flag in the ground'. It's the culmination of a quarter of a century spent in the trenches of marketing communications, specifically public relations, sponsorship and events, but with a focus over the

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3 reasons why your business should blog (and they’re probably not what you think)

I like to call blogging the ‘traditional’ social media. It’s been around since the early 2000s; back then it was clunky to use and attractive probably only to the technically-minded. For the rest of us, we probably didn’t have a clue that blogging was bubbling underneath the cyber-surface.

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8 things I'd do if I was starting out in PR today

I can't think of a more exciting time to be starting out in the public relations industry than right now. Heaps of change thanks to the ever-evolving new communications landscape spells plenty of opportunity for today's young PR turks. But as is always the case, the

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How realAs.Com leverages social media and content marketing to disrupt an industry

realAs.com is a free website and app that helps homebuyers and investors find their next property. realAs.com is still a relatively new business but what CEO Josh Rowe and his team have been able to do in a very short space of time is leverage the power of

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It's not a blog post, it's a digital asset!

One of the greatest opportunities ever served up on a plate to business owners and managers is the ability for them to become their own media channel and communicate directly with their audience - i.e. customers and stakeholders, external influencers etc. From where I sit, some progressive companies are

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The Content Revolution: Communicate what you stand for by telling a better story

Mark Masters helps people to own their media. Mark has been running the UK-based marketing and design agency The ID Group for eight years. In more recent times he has concluded, like many other forward-thinking marketers and business people, that old school marketing tactics don't work as effectively

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The power of truth and realism in content marketing and communications

Today more than ever we have to tell stories if we want our message to cut through the noise and resonate with its intended audience. Or so we're told over and over again as if it's something new. The truth is, storytelling has always been an

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The Story of Content: New documentary charts the rise and rise of content marketing

Content marketing continues to grow like crazy, with one research report boldly predicting that by 2019 it will become a 300+ billion industry. A growing number of brands - ranging from small businesses through to large organisations - are successfully evolving into publishers; instead of body-slamming the public with paid-for

Thought leadership

Why your brand needs to get out there and start Blabbing!

There's a new social media platform in town folks! Is that a collective * groan * I hear? Fair enough too. Seems like every day there's some new social network springing up, attracting some hype before virtually disappearing into the ether. Hello, Ello? But this one - I

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Professional speakers need more than just a media profile today

Since I joined the professional speaking circuit a few years back, I've been exposed to a broad variety of speakers who generate revenue from the stage; some do it as a full time gig, others - like me - speak on a part-time basis because we earn the

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If we trust experts as a source of information for a company, why aren't there more 'out there' in the marketplace?

The Edelman Trust Barometer is a worthwhile research report released annually. Simply, it 'takes the pulse of the people' in terms of whom we trust, and how much we trust them when it comes to business, government and the media. The global report is broken up into regions