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So many lessons for business professionals in this one Bruce Lee quote: "I fear not the man who has practised 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times." In terms of social media and content marketing, there's
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We welcome the news that LinkedIn is finally onboard the video live-streaming train. The announcement yesterday of its new live-streaming service - LinkedIn Live - immediately got me thinking of the raft of opportunities it will provide businesses large and small, nonprofit organisations, professional experts and thought leaders, once it
Content marketing
In the video below I explain the concept of my marketing communications pyramid. TRANSCRIPT: Okay, this is how it works, and you don't have to agree with me, this is just the way I think about things. I don't care what size brand you are really,
Content marketing
In the video below I explain the concept of my marketing communications pyramid. TRANSCRIPT: Okay, this is how it works, and you don't have to agree with me, this is just the way I think about things. I don't care what size brand you are really,
Thought leadership
Strap yourselves in folks, the wave of 2019 (marketing/PR,social media/content marketing/digital) trends 'prediction' articles have breached the front gate and continue to seep through our virtual front door. I used to devour such articles. But not so much today because it all gets a
Adafruit Industries
The advent of content marketing has forced us all to rethink how we connect and communicate with the people who matter most to the success of our business, cause or issue. Likewise, within the broader realm of content marketing, with video fast becoming a favoured medium through which to tell
Content marketing
All too often, in a short-term bid to grow sales, score votes or generate donations, businesses and organisations neglect the things that underpin the achievement of the commercial goals we so desperately seek. For example: * INCREASED brand recognition and top-of-mind awareness. * ENHANCED personal or organisational reputation. * GROWING influence and authority
Content marketing
All too often, in a short-term bid to grow sales, score votes or generate donations, businesses and organisations neglect the things that underpin the achievement of the commercial goals we so desperately seek. For example: * INCREASED brand recognition and top-of-mind awareness. * ENHANCED personal or organisational reputation. * GROWING influence and authority
Content marketing
We are the # 1 {INSERT SECTOR} agency. We are the {INSERT SECTOR} leader. We are global thought leaders in {INSERT SECTOR}. We are a leading award-winning {INSERT SECTOR} agency. We are Australia’s top {INSERT SECTOR HERE} business. We are the Australia’s leading {INSERT SECTOR} company. We are renowned
Content marketing
We are the # 1 {INSERT SECTOR} agency. We are the {INSERT SECTOR} leader. We are global thought leaders in {INSERT SECTOR}. We are a leading award-winning {INSERT SECTOR} agency. We are Australia’s top {INSERT SECTOR HERE} business. We are the Australia’s leading {INSERT SECTOR} company. We are renowned
Uncategorized
When it comes to creating content for your brand, one of my favourite tips I give over and over again is ... OVER-INDEX ON HUMANITY. This can manifest itself in numerous ways. For example: 1. Stories Tell genuine stories. It could be your story on how you've got to
Content marketing
The Cambridge dictionary defines ‘influence’ as the power to have an effect on people. Let’s face it, we’re all trying to influence an outcome of sorts. Businesses want to influence buyer behaviour either directly or indirectly, with the ultimate goal of selling more products and services. Cause-based nonprofits