Content marketing - PR Warrior Blog (Page 4)

These 12 PR and marketing podcasts will get you revved up

I'm a podcast junkie. Have been for years and I continue to listen to at least one podcast a day, sometimes two. The podcasts I listen to span a range of categories of interest, although a large proportion focus on marketing and PR generally, and social media and

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RESEARCH: What types of content are Australian marketers using?

Australian businesses and organisations use on average 5-6 different types of content for content marketing purposes, according to new research produced by the Content Marketing Institute, in conjunction with the Association for Data-driven Marketing and Advertising (ADMA). According to the Content Marketing in Australia: Benchmarks, Budgets, and Trends report, social

ABC Radio

Content marketing for PR: How owned media can lead to third-party editorial exposure

Once upon a time Fairfax Media published this article – GP rebate: What I do for the $37.05 that no one wants to pay – by Sydney general medical practitioner, Dr Elizabeth Oliver. It was published by The Age online as well as its sister publication SMH.com.au, but originally

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How to use content to build visibility for your business or personal brand

The content you publish, distribute and amplify can have a huge impact on the degree of visibility your brand has in the marketplace or community in which you operate. But you need to be strategic about it. For inspiration, check out Lee Odden and the crew from Top Rank Marketing,

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Online engagement is terrific, but don't underestimate the value of lurkers

A key metric used in today's world of social media and online communications is engagement. And for good reason. Engaging our key target audience communities - customers, constituents and stakeholders, influencers etc - is critical. It means that in a sea of noise, at least people are taking

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Three big lessons I've learned from 10 years' blogging as PR Warrior

I recently notched up 10 years blogging under the PR Warrior handle. I like to joke that if every year in social and digital is like a 'dog year' (i.e. equivalent of 7 years), then I've been at this social media and content marketing caper

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How to communicate your brand story through micro-content

When it comes to social media, let’s face it, it’s really easy to do stuff. We’ve all been there. Whether it’s tweeting, posting a photo on Instagram, publishing updates to Facebook or LinkedIn, are we doing so with purpose, or are we just doing stuff, merely

charity water

How to build influence using content marketing for PR

The Cambridge dictionary defines 'influence' as the power to have an effect on people. Let's face it, we're all trying to influence an outcome of sorts. Businesses want to influence buyer behaviour either directly or indirectly, with the ultimate goal of selling more products

Black Hops Brewing

Think bigger! How to make the most of your content marketing 'universe'

When it comes to content marketing for PR, there's a lot you can do. Hence the importance of having a strategy. But let's put that aside for the moment. Let's assume you've thought about your goals and your audience and the challenges,

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CONTENT MARKETING CASE STUDY - How Bupa is turning itself into Australia's go-to destination for health-related information

Bupa is an international healthcare group that serves 32 million customers in 190 countries, and employs 84,000 people. In Australia, Bupa is best known for its health insurance business but it is also a leading private residential aged care provider with more than 70 care homes across the country,

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How Mark Masters harnesses the power of owned media to build a global personal brand

Author, speaker and content marketing agency owner - Mark Masters (pictured above, top right) - continues to carve out a global niche as a passionate advocate for building brands and businesses through the use of owned media. Mark, who runs The ID Group from the coastal town of Poole in

Thought leadership

The importance of strategy for social media and content marketing. Here's an excellent case in point ...

I talk a lot about the need for strategy when embarking on a social media and content marketing program, and for good reason! When becoming your own media publisher and producing content via social and your owned media channels, it is so easy just to 'do stuff'. But

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The pros and cons of 'gating' your premium signature content

We've all been there. We see an interesting looking ebook or whitepaper or webinar replay promoted through social media; it catches our eye, we click on the link and are immediately taken to a landing page where a request is made for your email details before you can

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4 INSPIRING EXAMPLES: How to tell your brand story via an end-of-year report

Large companies with lots of shareholders tend to publish annual reports. Indeed, for publicly-listed companies, it's a legal requirement. These reports tend to be dense and hard to read. Granted, the financials obviously need to be presented in a certain way but, unfortunately, chances are the rest of

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This is one of the best examples of small business content marketing you'll see anywhere in the world

When it comes to social media and content marketing, The Goulet Pen Company leaves behind most businesses. And I'm not talking just small businesses here; you can safely include many large companies and organisations as well. Goulet is a US-based online retailer specialising in fountain pens and accessories

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How to build a business using social media and content marketing with Carolyn Hyams, Firebrand Talent

This is the story of a startup Australian recruitment company and how it built its brand and its business using a combination of social media communications, content marketing and influencer relations, or if you prefer: Owned, earned and social media. The company is Firebrand Talent. Carolyn Hyams is the Australian

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Good news for Australian marketers as content marketing starts bearing fruit

It's a truism that content marketing is a long term proposition. Unfortunately, however, this is quite often at odds with the 'quick results' mentality so many businesses have. In the overall scheme of things, content marketing as we know it today is still very much in

Thought leadership

The business of storytelling with Siobhan Doran, founder of Thread Publishing

Content can become the catalyst for deeper conversations within an organisation, says Siobhan Doran, former journalist and founder of Sydney's Thread Publishing. Siobhan, who is also wears the hat of executive director of Conscious Capitalism Australia, says people whose role has traditionally been around the creation of content

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This business has squandered a terrific opportunity. But you don't have to.

I recently looked at the website of a business I spoke to a few years back regarding what they could be doing to raise their profile and desirability in the marketplace using a combination of owned, earned and social media. This business in question approached me for help and guidance.

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Melbourne #Digitalks - How to build reputation and trust through content marketing

I recently had the privilege of keynoting at Firebrand Talent's #digitalks series of lunchtime presentations in Sydney and Melbourne. Both presentations were 'sell-outs', indicating the deep interest in all things content marketing at the moment (photo above shows the Melbourne event, held at NAB Arena in

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Seven wonderful (and diverse) examples of content marketing done right

I love seeing companies and organisations seizing the opportunity to become their own media channel by creating and publishing their own content. I often use examples of content marketing in the presentations I deliver, the podcasts I produce and the articles I publish because, let's face it, we&

Thought leadership

How to raise your professional profile without having a blog

I love the concept of a blog. The fact anyone today can establish their own digital soapbox using a domain name they own and then set about publishing stories and sharing insights and ideas with the world - well, let's just say that even though blogging is positively

Thought leadership

From interruption to education: The key mindset shift business owners need to grasp in 2016 and beyond

Business owners need to change their mindset if they want to thrive in today’s socially-connected economy. Old school marketing - interrupting people with your blatantly promotional messages - has always been a tough gig, but it’s getting tougher by the minute. People are becoming super-savvy at blocking out

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Planning and prioritising your content marketing 'rocks'

Content marketing can be quite confusing at times, especially if it's not something you do innately as part of your job, or in your role as a business owner. Even those of us who are neck-deep in social media and content marketing can sometimes become overwhelmed with all

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Five things I've learned after producing 100 episodes of the Reputation Revolution podcast

Some of you may or may not know that aside from blogging (and speaking and consulting and running workshops), I also moonlight as the host of my own podcast called REPUTATION REVOLUTION . The podcast is focused around the theme of DIY personal branding for aspiring thought leaders. If you'