General
Mark Schaefer is a globally-recognised author, speaker, educator, podcaster and business consultant who blogs at {grow} – one of the top marketing blogs of the world. He is also the author of five best-selling books, including Social Media Explained, The Tao of Twitter and Return on Influence. Mark's clients
Thought leadership
An Adelaide-based 'minnow' - Australian Institute of Business - has headed off a bevy of major blue chip companies to be named 2015’s most influential Australian brand on LinkedIn. LinkedIn today listed the top 10 most influential brands among members in Australia: 1. Australian Institute of Business
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I like to say you have a personal brand whether you like it or not. What people say about you (when you're not in the room), THAT is your brand; how people perceive you - how they feel as a result of having come into contact with you
General
Lucy Whittington is a UK-based author and 'Manager of Business Celebrities'; she helps people 'find their thing' and get famous for it. In this interview with Trevor Young, Lucy skewers the personal branding concepts of 'unique selling propositions' and 'finding your niche'
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The other day I published State of the (social) nation: Part 1 – Social media in Australia, a look at how businesses and consumers are using social technologies in Australia, based on the Sensis Social Media Report 2015. Now I am going to bookend that post with my take on what&
General
Lisa Petrilli is passionate about visionary leadership and true empowerment; she is an experienced corporate executive having run a $750 million business within a Fortune 1000 company, and named a Top 20 CMO by Forbes for social influence. In this interview with Trevor Young, Lisa discusses how she weaves several
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Australian businesses are still 'dragging the chain' when it comes to social media. According to the just-released Sensis Social Media Report 2015, the uptake of social media by Australian businesses is still not as pronounced as for consumers, with just 33 per cent of businesses having a social
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We are living in unprecedented times. We are in the early stages of an ever-evolving social age that favours storytelling, passionate connection with one's community, relationship building and progressive thinking over excessive self-centred promotional messaging. If you’re a solo professional or business owner or marketing manager, or
General
Business ghostwriter Derek Lewis has worked with thought leaders from five continents, spanning leadership, technology, and economics. His clients work with the International Monetary Fund, SAP, DaimlerChrysler, Walmart, Microsoft, Disney, and the Red Cross. Derek is also the author of 'The Business Book Bible', the authoritative source on
General
Kate McCombs is a sex and relationships educator, blogger, speaker and workshop facilitator whose mission is to help people lead happier, sexier and more connected lives. Kate is the founder of Sex Geekdom, a community for folks like her who delight in having meaningful conversations about sexuality. There are Sex
Uncategorized
While I might get a little antsy at the lack of progress on the content marketing front from Australia's corporate sector - let's face it, it's severely lacking, and what is a fast-growing trend has been very slow to manifest itself at the big
General
David M. Hobson is a trainer and speaker on how to use LinkedIn for business development, joint ventures and building trust in your personal brand. In this rapid-fire interview with Trevor Young, David says a big mistake many professionals make is that they undervalue the power of the LinkedIn platform;