Today's marketing landscape is littered with overly-polished copy that comes from a place other than the heart. I'm not against sharp copywriting (on the contrary, I'm a huge advocate for …
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The battle for brand visibility: why exposure = leverage
All too often, in a short-term bid to grow sales, we neglect the very things that underpin the achievement of the commercial goals we so desperately seek. For example: Increased brand recognition …
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The ticking time bomb that sits at the heart of today’s ‘disconnected’ companies
Companies that continue to hide their staff from the outside world – that spin the message and blur the lines of engagement with the public – face a far greater risk than simply being left behind in …
Reframing your content: It’s not a blog post, it’s a digital asset!
One of the greatest opportunities ever served up on a plate to business owners and managers is the ability for them to become their own media channel and communicate directly with their …
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Using social media to build empathy and connection with your customers
THIS IS THE FOREWORD I WROTE FOR THE 2020 YELLOW SOCIAL MEDIA REPORT The use of social media in business is not really rocket science. Indeed, while social has in recent years become a bona fide …
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NEW RESEARCH: How are Australian consumers using social media?
The Yellow report into Australians' social media habits is now out, and it provides some serious food for thought for businesses that aren't yet taking social seriously. Firstly, let's look at some …
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