Thought leadership
Okay folks … I’ve got three things for you to think about this week. This is relevant if you’re keen to raise your personal brand visibility, credibility and authority. Let’s unpack them one by one … 1. Newsletter on LinkedIn If long-form written content is something you do as
personal branding
Are you holding yourself back when it comes to putting yourself out into the marketplace - the online world specifically - with a view to building your profile and reputation as a genuine authority in your space? I’ve consulted to and coached hundreds of motivated individuals over the journey
Marketing Communications
I’d like to run a concept by you and it might - just might - change the way you look at how you position and promote your business and professional personal brand. As business owners, we’re told constantly that we have to “do marketing”, but what the heck
Thought leadership
In last week’s blog post, I got on my soapbox (metaphorically), raised a pitchfork (still metaphorically speaking!) and let fly about the growing number of braggarts, spotlight seekers and bro’ marketers who are infecting social media. "In an online world increasingly inhabited by grandstanders, wannabes and hucksters, it’
Brand & Reputation
In an online world increasingly inhabited by grandstanders, wannabes and hucksters, it’s only natural for credible operators - solopreneurs, founders and professional experts - to shy away from putting themselves out there, creating content, putting forth an opinion, and building a presence in the marketplace. I mean, who wants
Uncategorized
LinkedIn has just alerted me to the fact I've been a member of the platform for 20 years - wow! You'd have to say a bit's changed. With that in mind, here are some observations, with a bit of spice 🌶️ thrown in for good
Content marketing
Many entrepreneurs are thriving in today’s socially-connected economy because they inherently understand how to use education to market their brand and grow their business. One workaround is for brand owners to reframe the way they think about marketing and communications. Your REAL competitors Think about who your real competitors
Media relations
If you're an entrepreneur, a subject matter expert or an emerging thought leader, and you're wanting to build your profile and reputation in a way that’s strategic and sustainable, you could do a lot worse than becoming an interview guest on other people’s podcasts.
Brand & Reputation
Back in 2006, the online performance artist, Ze Frank, described ‘brand’ as the “emotional aftertaste” conjured up by a set of experiences. I’ve always loved this definition - it sure beats how academics define brand! Eighteen years later and lo-and-behold, last week I heard Ze Frank’s brand definition
Public relations
It’s little wonder entrepreneurs professional experts are confused about (a) what PR is, and (b) how it can help them grow their brand and their business, when crap, as outlined below, pops up in people’s social feeds. I recently came across a LinkedIn post written by a so-called
Uncategorized
There’s a lot of AI crap out there - as is the case with every social media channel, the number of AI ‘gurus’ who have popped up is staggering! Of course, the ones to beware of are those promising that AI will generate millions $$$ for your business overnight! Okay,
Uncategorized
As business owners, we’ve got to make sure we don’t allow social media to consume us. Not from the perspective of mindlessly doom-scrolling the feed, as addictive as this can be. No, I’m talking about the content side of things i.e. what to post to our