PR Warrior Blog

Reputation Revolution podcast

Design your one-person service-based business with Ellen Donnelly, The Ask

👇 [ MAKE SURE YOU CHECK OUT THE ACTION ITEMS AT THE END OF THIS ARTICLE ] 👇 You've built a strong profile and reputation in the marketplace - you're a recognised domain expert and/or bona fide thought leader in your field. Now, how are you going to capitalise

Become Your Own PR Machine podcast

Developing a PR mindset - is this the 'secret sauce' of marketing?

Welcome to another thought-provoking episode of "Become Your Own PR Machine." In this episode we dig into the topic of developing a PR mindset, and ask the question: Is this the 'secret sauce' of marketing? As businesses grapple with the mammoth task of making their mark

Uncategorized

Reach is great, but is it the best metric to be focusing on? [Quick case study]

On LinkedIn (indeed, most social channels) there's an obsession with audience reach. I get it, we've all fallen foul of this vanity metric at some point. But unfortunately, when we focus on pure reach, it can sometimes blind us to what's really important, and

personal branding

Building a one-person enterprise around your knowledge, skills & expertise [CASE STUDY]

The road to establishing and running a sustainable business off the back of your personal brand can be a long and winding one. For some people, they have a simple offering that quickly hits the mark with those in their desired target audience. Often, these people go from a business

Become Your Own PR Machine podcast

The importance of building out your own 'media network'

One of the key foundational activities of PR is to build the base of communications for our brand and our business. In the previous episode of the BECOME YOUR OWN PR MACHINE podcast, I unpacked my 'Marketing Communications Pyramid', which is anchored by owned media and social media.

personal branding

The 'Reputation Revolution' podcast returns for Season 8

In this solo episode to kick off season 8 of the podcast, I set the scene for what's to come on the Reputation Revolution. There's been a shift in focus on what topics we cover on the show. There's a clue in the change

Become Your Own PR Machine podcast

Where does PR fit in the overall marketing communications mix

In this episode of the BECOME YOUR OWN PR MACHINE podcast, I unpack what I call my 'Marketing Communications Pyramid'. This is a framework I've used for years to break down the various elements that make up the marketing mix; I do this so I can,

Thought leadership

How to build your profile and reputation in a strategic and sustainable manner

How do you build your profile and reputation in a way that's strategic, sustainable and respectful? It's called a body of work, and this is what it looks like in action ... ►► Conversation by conversation. ►► Coffee catch-up by coffee catch-up. ►► LinkedIn connection by LinkedIn connection. ►► Helpful tip

Become Your Own PR Machine podcast

THE REAL PR: Unpacking public relations, busting myths (and why it matters!)

PR is a weapon, but only if you understand how to harness its power for the benefit of your business, cause or issue! But first, let's get down to basics. I spend this episode of the BECOME YOUR OWN PR MACHINE podcast, unpacking the concept of public relations,

Reputation Revolution podcast

The who, what and how of building strategic relationships with Nina Thomas

In this episode of the Reputation Revolution podcast, I dig into the topic of strategic relationships with Nina Thomas, founder of Harmonic Advisory. While activities such as creating content, being on social media, speaking on stage or in the media can do wonders for our profile and our reputation, sometimes

Become Your Own PR Machine podcast

NEW PODCAST: Become Your Own PR Machine, now live!

I have a new podcast: It's called BECOME YOUR OWN PR MACHINE, and you can find it now via your podcast app of choice (check out the first few episodes below). Here's the blurb! Are you struggling to cut through the noise and convey your message

Thought leadership

Building a case for why business owners need to get serious about building their personal brand

In this episode of the REPUTATION REVOLUTION podcast, we get into the big meaty topic of why business owners and leaders should be building their personal brand, why they should be creating content, and why they should be on social media. And to discuss it with me is someone who&

Influencer relations

How to use a 'rolling thunder strategy' to build your professional profile in the media

Having worked in the public relations industry for over 30 years, I’ve literally lost count of the number of times I’ve had to temper clients’ expectations as to the type of media coverage they could expect to generate for their personal or business brand. While the media landscape

Uncategorized

[BEHIND-THE-SCENES] How Kris Ward found her voice, scored 400 podcast guest interviews, grew a podcast with 1000 5-star reviews, plus TikTok, YouTube & more!

"We're not here to blend in!" (Kris Ward) In a previous episode on the REPUTATION REVOLUTION podcast, I spoke with Kris Ward, the author of the book, Win The Hour Win The Day, and host of the podcast of the same name. That conversation centred on

Content marketing

Are you making it easy for your audience to consume your content?

Are you 'leaving money on the table' by not appealing to your whole audience with the content you produce? * People learn and take in information in different ways. Therefore, to gain more reach and resonance with your audience, it makes sense to produce content for the various different

Uncategorized

How to leverage your time and resources while building your personal brand - with Kris Ward

Building a credible thought leader brand in the marketplace takes time and effort. So how can we make time work for us? How can we manage our energy to give us the headspace required to come up with original thoughts, to dig deeper into our ideas so we can share

Thought leadership

MICRO-PRESENTATION: The building blocks of building a strong, trusted reputation

If you're wanting to position yourself as a thought leader or genuine authority in your industry or field of endeavour, then having a strong and trusted reputation is A1 critical. This won't just happen by itself, of course, and as we know, merely doing a good

Book publishing

Staying ahead of the game - how Joanna Penn continues to evolve her professional personal brand

I'm really excited to bring you this episode of the REPUTATION REVOLUTION podcast featuring Joanna Penn aka 'The Creative Penn'. Joanna is a New York Times and USA Today best-selling fiction author (as JF Penn), nonfiction author, longtime podcaster, and someone who I think embodies everything

Brand & Reputation

Reputation Economy vs Creator Economy: Where do YOU fit?

We hear a lot today about the ‘creator economy’, but sitting parallel with it is what's known as the ‘reputation economy’. What’s the difference? IN THE VIDEO BELOW: I explain the differences between the two economies when it comes to creating content, but first, let’s unpack

Thought leadership

How to build thought leadership focused on impact, not ego - interview with Rusty Shelton

As a leader and a business owner, reputation is your lifeblood. Trust is the social currency of today's digital-first world, and it's in short supply! Which is good news if you're a credible mission-driven entrepreneur or professional, someone who has the runs on the

Thought leadership

Scaling your ideas for greater impact: How thought leadership can help you play a bigger game!

Often when we talk about content marketing, or what I like to call ‘content-led communications’, we look at creating content that addresses our audience’s fears, their challenges, their pain points, and their frequently asked questions. And that's all cool. It’s called utility content. It’s useful

Content marketing

The Creativity Episode - Paving our own path to creative expression, with Dr Marion Piper

When we think of creativity, what springs to mind? An artist painting their masterpiece in an attic? The writer beavering away on a novel, or a Hollywood film director in charge on the set? Maybe someone who works as a 'Creative' in an ad agency? A copywriter ... a

Uncategorized

Why it's important to develop your own content marketing philosophy

There is so much noise about content marketing at the moment, it's enough to make your head spin! The more content marketing evolves (and it's doing that pretty quickly!), the more attention and debate it attracts within PR and marketing circles. Throw into the mix the

Uncategorized

What's your channel of expression? How Sally Prosser uses voice to grow her brand on TikTok and beyond!

Wow, what a fun and informative podcast interview with holistic voice and public speaking coach, Sally Prosser. Sally helps leaders, entrepreneurs and professionals to unleash the magic of their voice. Initial focus of our chat is all around TikTok, and how the channel is really working for Sally's

LinkedIn

The power of two to build your brand on LinkedIn with Michelle B Griffin & Michelle J Raymond

In this episode of the Reputation Revolution podcast, I chat with Michelle B Griffin and Michelle J Raymond (AKA #MichelleSquared) about their new book - The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth. Michelle and Michelle met on LinkedIn