Content marketing
In this chat with Adam Fraser, host of the EY podcast Let's Talk Marketing, we discuss the complexities of content and why businesses should look at approaching content marketing from a strategic PR perspective. We've never had more opportunity to market our brand, but that brings
Reputation Revolution podcast
Reputation Revolution is the podcast that’s all about growing your sphere of influence and creating more IMPACT by building a credible personal brand that’s recognised and respected for all the right reasons. During the course of the last two episodes, we looked at the need for emerging thought
Reputation Revolution podcast
In the previous episode of REPUTATION REVOLUTION, we focused on the importance of content and the role it played in building a personal brand of substance and meaning. In this episode, we extend that theme, with emphasis on public speaking. According to Psychology Today - our fear of standing up
Reputation Revolution podcast
In this episode, the focus is on the importance of content and the role it plays in building a personal brand of substance and meaning. Specifically, if you want to build a personal brand that’s known, liked and trusted - that’s front of mind with your target audience
Reputation Revolution podcast
Building something of substance off the back of your personal brand – a body of work, a flourishing business, or kickstarting a movement of sorts – takes serious effort. Yes, creating original content and publishing it on the web is crucial. Yes, being on social networks and connecting with like-minded people from
Establish your voice
I didn't read this first (obviously!) - and it cost me heaps of time and headspace. Don't be like me :) One of the most powerful exercises you can do before committing to run a business off the back of your personal brand (or any other outcome
Establish your voice
Mark Masters runs You Are The Media (YATM), a thriving marketing and media training and learning community based on the south coast of England. YATM started as a weekly newsletter in 2013 and has developed significantly since, growing to include: * monthly lunch club event, * blog and podcast combo, * an active
Commentary on trends
As we emerge from the fog of COVID-19, one theme continues to dominate my thoughts. It feels like more people than ever have been showing genuine empathy towards others. They've demonstrated a level of thoughtfulness and care we often have not seen in the past, at least publicly.
Reputation Revolution podcast
My podcast REPUTATION REVOLUTION is back on the virtual airwaves! In this episode, the first for Season 3, I walk through my 'Personal Branding Universe', which outlines the elements that go into building and profiting from a professional personal brand in today's reputation economy. The elements
Case Study
What is it with CEOs and business leaders and their aversion to being out loud and proud on social media? I don't get it! I read two interesting stats in Forbes this week: * 82% of buyers are more willing to place trust in a company when the C-suite
Uncategorized
I've just launched a mini-ebook and it's free to download (no email required) - here's the direct download link. The ebook is called CONTENT & REPUTATION: How to use content to boost the 5 ‘VITAL’ pillars of your business or personal brand. Here'
Uncategorized
Using content to take people behind the scenes of your business is always a good idea because it helps build engagement and trust with your customers, clients and stakeholders. Why? Because we like dealing with real people, not faceless businesses and organizations. We do business with people, not logos. Featuring