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Maintaining a content-rich blog is one of the more powerful public relations tactics a business or organisation can implement. But maintaining a dynamic branded digital newsroom can be an equally smart move from a communications perspective. What is a digital newsroom? A digital newsroom — also known as an online newsroom
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Blogging might not be sexy, but it still provides businesses, organisations and individuals with an incredible opportunity to build visibility, influence and trust in the marketplace.
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In this episode of the podcast, Trevor Young talks to advertising extraordinaire Jane Evans, founder of Uninvisiblity - a ground-breaking moment and agency for mid life women.
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In this episode of the Reputation Revolution podcast, the PR Warrior Trevor Young interviews Damian Corbet about social leadership and why leaders need to embrace the social age.
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Publishing high-quality, relevant content can be a powerful way for a company, organisation or individual to build and maintain authority. And with authority comes influence.
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I spent chunks of last week collaborating with Mark Masters on his terrific You Are The Media Month of Learning initiative (see full calendar of activity here). Basically, it's a month long program of learning featuring different presenters/teachers each week, with interactive study groups and Q&
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In this episode of the Reputation Revolution podcast, Trevor Young talks to the queen of FOMO marketing, May King Tsang, about FOMO marketing for personal branding.
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I hosted my first Clubhouse room the other day alongside my good friend, brand strategist Kate Ware. It came after after spending many weeks dipping in and out of the social audio platform, and very much in line with my attitude of "just jump in and have a crack&
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All too often, in a short-term bid to win customers and grow sales, we neglect the very things that underpin the achievement of the commercial goals we so desperately seek. For example: * Increased brand recognition and top-of-mind awareness * Enhanced personal or organisational reputation * Growing influence and authority in the marketplace
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Matt Desmier is one of my favourite people on LinkedIn. He's a funny fella. He's also incredibly insightful and genuine. He's curious, interesting, and very open with his stories and ideas. And, most importantly, he has an uncanny knack for stopping you in your
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One key theme I've pushed for a while now is the importance of companies and organisations bringing their experts out from the cubicle and placing them fairly and squarely (and strategically) into the public spotlight. In other words, rather than hide your experts away from public view, empower
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Do you publish brilliant content online (including social media) but get little engagement? Don't be disheartened - there are plenty of lurkers out there in your audience who probably are taking notice of you. Back in 2017 I wrote an article on my PR Warrior blog titled Online