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As content marketing continues to heat up and businesses large and small jostle mercilessly for people's attention alongside media outlets and independent content creators, the winners will be those that ... * CREATE interesting content that's relevant for a specific audience * TELL genuinely authentic stories that strike an
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I've been on social media since 2005 when I first joined LinkedIn, a time that if you invited someone to connect, you were definitely seen as a stalker. Ha! Thankfully things have changed a tad since then :) I joined Twitter in 2007 and like a lot of folks,
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I love this scene from the American football film Any Given Sunday , in which Al Pacino 's character - a wily veteran coach - revs up his team at half-time. Throughout the speech, Pacino's Tony D'Amato constantly refers to the need for his players to
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I often chuckle to myself when I see digital marketing ‘gurus’ diss (organic) social media because, they claim, you can’t make sales using the medium. And they’re right, sort of. You can’t. Not directly anyway. It’s not impossible, of course, but it is difficult. The exception
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If you've been on LinkedIn in recent days, you will have potentially received a stack of invitations to subscribe to people's newsletters. That's because LinkedIn is opening up access to its newsletter function to its broader base of members. Or, as LinkedIn puts it:
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We often get hung up in the content game focusing on our customers' challenges and pain-points. And rightly so - being relevant, useful and helpful for our audience is a good thing! But ... it's not the only thing. For many business owners and marketers, content marketing is
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I've taught the above 'Content Groups' model for many years now and feedback has always been positive in that it's helped marketers, PR people and business owners to clarify their thinking around the content they (want to) produce. I've refined the model
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Should you be doing a content strategy for your business ... or a social media strategy? A lot of people come to me to say, "Hey, I need a social media strategy, can you help me?" And of course I can help, but then we get to a point:
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Want to listen instead? All too often, in a short-term bid to grow sales, score votes or generate donations, we neglect the very things that underpin the achievement of the commercial goals we so desperately seek. For example: 👉 Increased brand recognition and top-of-mind awareness 👉 Enhanced personal or organisational reputation 👉 Growing
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Prefer to listen? Short-form audio - or micro-podcasting, as it's also known - is the latest trend to emerge on the social web. When I first wrote about this trend in my book Content Marketing for PR, it was very early days and there were a handful of
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Welcome to part one of this special episode - the finale to season 4 of the Reputation Revolution podcast. In this episode I take a look back at the first half of episodes from season 4, including interview snippets from the likes of: * Author and LinkedIn expert, John Espirian * Leadership
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If you want to build a credible and influential voice in your industry, then chances are you need to use Twitter in a purposeful and strategic way. Welcome to the social fireside chats with the PR Warrior (that would be me!). In this video, I chat all about Twitter, and