Thought leadership
EPISODE 15 OF THE REPUTATION REVOLUTION PODCAST YOU are your most potent personal branding weapon. You hold the key to your personal branding efforts; you hold the key to your differentiation in the marketplace; you hold the key to whether people are attracted to you, your thoughts and ideas, how
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EPISODE 14 OF THE REPUTATION REVOLUTION PODCAST The sheer thought of search engine optimisation - or SEO as it's more commonly referred to - is probably making your eyes glaze over as we speak! Let's face it, SEO is something we know we probably should do
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EPISODE 13 OF THE REPUTATION REVOLUTION PODCAST Take a long term view and put time and effort into it. So says Greg Savage, the 56-year-old former recruitment company CEO who over a period of five years has built a Twitter following of 30,000+ and speaks internationally to a growing
Thought leadership
If you're going to make an impact as a thought leader, you're going to need to create original content that informs, educates and empowers readers (or viewers or listeners if you produce videos or podcasts). In this episode of Reputation Revolution, I outline the four different
Thought leadership
EPISODE 11 OF THE REPUTATION REVOLUTION PODCAST Public speaking fills many professional people with dread but if you can overcome your fear of standing on a stage and presenting to an audience, it can be one of the most powerful means of communication a thought leader has in their PR
Thought leadership
Having expertise around a particular subject or topic is one thing, but being able drive intelligent conversation around your knowledge is what the media is looking for in an expert commentator, says Nic Hayes (pictured below) from Media Stable, an online directory that connects the media with quality talent and
Thought leadership
Traditional media outlets - radio, TV, newspapers and magazines (and their online offshoots) - are often seen in several different lights by the business world. On the one hand journalists, broadcast producers and interviewers are seen as untouchable, largely hidden away and inaccessible to anyone from outside the media itself,
Thought leadership
EPISODE 8 OF THE REPUTATION REVOLUTION PODCAST Queensland-based social media author, speaker and business coach Des Walsh is my special guest this week on the Reputation Revolution podcast. Des helps business owners, executives and freelance professionals get the edge in the new environment of social business. He has been in
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In this episode of the Reputation Revolution podcast we look at what's involved in building your thought leadership brand: From defining your story and developing your key messages and evidence-based 'proof-points' through to selecting and activating your communication channels. We also examine your 'Spheres of
Thought leadership
EPISODE 5 OF THE REPUTATION REVOLUTION PODCAST In this episode of the Reputation Revolution podcast we focus on why it's important for aspiring leaders to establish an online content hub or 'home base' for their personal brand. In other words, a blog. Topics covered include: * which
Thought leadership
EPISODE 4 OF THE REPUTATION REVOLUTION PODCAST In this episode of the Reputation Revolution podcast, Trevor Young chats with Ross Clennett (above) – an Australian-based speaker/trainer/writer/coach known as the ‘Recruiter’s Recruitment Expert’. Ten years ago Ross was leading a team within a medium-sized recruitment agency; his career
Thought leadership
EPISODE 3 OF THE REPUTATION REVOLUTION PODCAST In this episode of the Reputation Revolution podcast, we talk about a really important aspect you need to be across if you're going to build your profile as an authority in your industry, profession, discipline or niche. If you want to