Reputation Revolution podcast

A collection of 91 posts

personal branding

Grounding yourself in your story and your message with Jackie Goddard

Jerry Seinfeld once quipped: “According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you're better off in the casket than

Reputation Revolution podcast

How to grow your business using paid media & digital ads (roundtable discussion)

Massive Reputation Revolution episode this one folks! We have a panel of three experts discussing all things paid social media and digital ads! When it comes to running a personal brand-based enterprise, organic content and social media efforts will build your marketing communications base and might be sufficient in generating

Personal Brand Strategy

Should you focus on building your personal brand, or business brand? Here are 4 examples to get you thinking!

Should you focus your efforts on building your personal brand, or your business brand? It's a hot topic for people running their own business, especially when they are the business and everything revolves around their professional profile and reputation. While there's no cut-and-dried answer, it'

personal branding

Business brand vs personal brand with Sam Osborn and Brendan Keogh

Welcome to Season 6 of the Reputation Revolution show. In this episode we tackle the much-debated topic - Business brand vs personal brand: Which one should you focus on? It's a question I get asked a lot, and one to which there is no definitive answer, as a

Content marketing

Generating media exposure, overcoming self-sabotage, plus content repurposing deep-dive

The December slate of Reputation Revolution podcast episodes was pretty eclectic! We looked at generating quality editorial coverage, mindset and self-sabotage, plus we took a deep dive into content repurposing. We spoke to media relations specialist, Chenoa Parr; the Happiness Hunter, Fiona Redding; and content repurposing expert, Sally A. Curtis.

blogging

Blogging success, content profits, becoming the go-to media expert in your space

The November slate of Reputation Revolution podcast episodes focused on creating your own content and generating media exposure for your personal brand. We kicked off the month with an interview with Belinda White, founder of Fierce Girl Finance. Theme for our conversation was focused around building a reputation through blogging

Book publishing

Landing a book publishing deal, unleashing your inner video star, and ‘tapping into the Creator Economy’

October, 2021, was an eclectic month on the Reputation Revolution podcast. We kicked off Season 5 of the podcast (episode 205) with ‘three-peat’ guest – Mark Masters from UK-based You Are The Media chatting about the importance of playing the long game. Then, in episode 206, we dissected what’s involved

personal branding

The Reputation Revolution podcast is back for Season 5

My podcast REPUTATION REVOLUTION is back for another season - number five! The mission of the podcast is to help entrepreneurs and leaders build visibility, influence and trust in today's 'reputation economy' ... in a respectful way. Essentially we cover what I believe to be the five

Uncategorized

203: Season 4 Finale (Part 1) - Lots of personal branding gold, what did you miss?

Welcome to part one of this special episode - the finale to season 4 of the Reputation Revolution podcast. In this episode I take a look back at the first half of episodes from season 4, including interview snippets from the likes of: * Author and LinkedIn expert, John Espirian * Leadership

Thought leadership

202: Why leaders should stand up, stand out and be social, with Roger Christie, Propel Group

The argument for entrepreneurs, leaders and senior executives to be active on social media is very, very solid. Indeed, there is no shortage of research to back this up. We've discussed the case for 'social leadership' a number of times on the podcast, most recently with

Reputation Revolution podcast

201: Magnifying your message in today's multi-channel world with Jane Tabachnick

Cutting through the online noise and resonating with your story and your message is one of the biggest challenges facing purpose-driven entrepreneurs and thought leaders today. Building and communicating with a growing audience often requires a strategic, multi-channel approach: one that's creative, authentic and consistent. Today's

personal branding

200: From outsider to industry leader in 4 years - how Steve Vallas became a key player in Australia's emerging Blockchain sector

🎉  Welcome to episode 200 of REPUTATION REVOLUTION, the podcast dedicated to helping entrepreneurs and leaders build genuine personal brand influence ... in a respectful way 🎉 The legendary actor Al Pacino once said: "You’re only as good as the chances you take." It's a great quote, and

Extract value from your voice

199: How to commercialise your expertise with online business strategist, Susanna Reay

In this episode of the Reputation Revolution podcast, Trevor Young chats to online business strategist Susanna Reay about how creative entrepreneurs can extract the value from the profile and reputation they've built in the marketplace.

Bournemouth Echo

198: How to generate positive press coverage with veteran journalist & editor, Darren Slade

In this episode of the Reputation Revolution podcast, Trevor Young talks to group business editor of the Bournemouth Echo, Darren Slade, about how to generate positive press coverage to boost your professional profile and enhance your credibility and authority.

Uncategorized

197: How to create change by building a movement with Jane Evans from Uninvisibility

In this episode of the podcast, Trevor Young talks to advertising extraordinaire Jane Evans, founder of Uninvisiblity - a ground-breaking moment and agency for mid life women.

Thought leadership

196: How to build your reputation through writing with Sarah Mitchell

In this episode of the Reputation Revolution podcast, Trevor Young, PR Warrior talks to copywriter and content marketing strategist, Sarah Mitchell about building reputation and authority through writing for an online audience.

Uncategorized

195: How social media can make you a better leader, with Damian Corbet

In this episode of the Reputation Revolution podcast, the PR Warrior Trevor Young interviews Damian Corbet about social leadership and why leaders need to embrace the social age.

Establish your voice

194: Unpacking Stephen Waddington's thought leader journey

In this episode of the Reputation Revolution podcast, the PR Warrior Trevor Young chats with Stephen Waddington, PR and communications expert and founder of UK professional advisory firm Wadds Inc. This conversation covers Stephen's personal branding story and the many elements that have contributed

Extend the reach of your voice

193: How Mark Schaefer has evolved his personal brand over time (part 2)

In this episode of the Reputation Revolution podcast, the PR Warrior Trevor Young chats with best-selling author Mark Schaefer about how he has evolved his personal brand over time.

Extend the reach of your voice

192: How to build momentum for your ideas with best-selling author, Mark Schaefer

In this episode of Reputation Revolution, Trevor Young talks to best-selling author Mark Schaefer about 'Cumulative Advantage', and how to build momentum for your ideas!

Establish your voice

191: Thought leadership marketing and doing the 'deep work' with Lacy Boggs

In this episode of the Reputation Revolution podcast, Trevor Young talks to content marketing strategist Lacy Boggs about thought leadership marketing and why it's important for business leaders to make the time and space to do the deep work.

Uncategorized

190: How to use FOMO marketing to build your personal brand with May King Tsang

In this episode of the Reputation Revolution podcast, Trevor Young talks to the queen of FOMO marketing, May King Tsang, about FOMO marketing for personal branding.

Establish your voice

189: Unleashing the power of audio content with podcasting expert, Kellie Riordan

Reputation Revolution #189: Trevor Young talks audio content with Kellie Riordan, podcasting expert and founder of podcasting consultancy, Deadset Studios.

Establish your voice

188: How to build your personal brand using video storytelling with Jonathan Creek

For episode 188 of Reputation Revolution, Trevor Young speaks with viral video expert Jonathan Creek about how to build your personal brand and establish thought leadership using video storytelling.

Commentary on trends

EP 187 - The building blocks of thought leadership marketing with Andy Crestodina

In this episode of Reputation Revolution, Orbit Media's Andy Crestodina discusses thought leadership marketing, blogging and SEO for personal branding.