Public relations
What the heck is PR? I bet if you asked 20 people in the street what PR is, you’ll get 20 different answers. Actually, no, scratch that. You’d probably get variations of the one answer that goes something like this: “PR is about getting your name in the
Brand & Reputation
There are so many things that marketers and business owners can do today to generate interest in the products and services they offer. But therein lies the problem - there's a lot of confusion, not only in what to do, but what kind of resources do you need
Content marketing
A strategic PR program should provide a business or nonprofit organisation with a solid foundation from which it can functionally operate more effectively in other areas. Take sales and marketing, for example. If people need to be educated about your product, service or cause before they are willing to commit,
Content marketing
One of the core planks of a content marketing for PR strategy is to understand the position you want your brand to occupy in the marketplace, relative to your goals and the competitive landscape. Key reason for this is to ensure that any content you produce reinforces such position. Anything
Brand & Reputation
In the video below I explain how building a strong owned media foundation can help your brand during a crisis. TRANSCRIPT: Having a strong owned media presence and having built an audience over a period of time can really play into your hands if your brand takes a reputation hit
Uncategorized
The early heady days of social media (circa 2009-2012) were characterised by a genuine sense of community. This was an era when social media truly was social, and activity on channels such as Twitter and Facebook often acted as a precursor to offline meetups and coffee catch-ups that in turn
Thought leadership
Strap yourselves in folks, the wave of 2019 (marketing/PR,social media/content marketing/digital) trends 'prediction' articles have breached the front gate and continue to seep through our virtual front door. I used to devour such articles. But not so much today because it all gets a
Adafruit Industries
The advent of content marketing has forced us all to rethink how we connect and communicate with the people who matter most to the success of our business, cause or issue. Likewise, within the broader realm of content marketing, with video fast becoming a favoured medium through which to tell
Andy Green
Andy Green from Story Starts Here is the driving force behind the 'Dublin Conversation', a grassroots initiative focused on transforming how PR and communications can succeed in the 21st century. Andy chats to me (VIDEO BELOW) about how the practice of PR needs to evolve and change because,
Content marketing
All too often, in a short-term bid to grow sales, score votes or generate donations, businesses and organisations neglect the things that underpin the achievement of the commercial goals we so desperately seek. For example: * INCREASED brand recognition and top-of-mind awareness. * ENHANCED personal or organisational reputation. * GROWING influence and authority
Content marketing
All too often, in a short-term bid to grow sales, score votes or generate donations, businesses and organisations neglect the things that underpin the achievement of the commercial goals we so desperately seek. For example: * INCREASED brand recognition and top-of-mind awareness. * ENHANCED personal or organisational reputation. * GROWING influence and authority
Content marketing
We are the # 1 {INSERT SECTOR} agency. We are the {INSERT SECTOR} leader. We are global thought leaders in {INSERT SECTOR}. We are a leading award-winning {INSERT SECTOR} agency. We are Australia’s top {INSERT SECTOR HERE} business. We are the Australia’s leading {INSERT SECTOR} company. We are renowned