Public relations - PR Warrior Blog (Page 2)

PR Warrior Blog

Public relations

A collection of 72 posts

Beyond media coverage: Understanding the critical role PR plays in business

Beyond media coverage: Understanding the critical role PR plays in business

The concept of public relations (PR) confuses most people in business. Heck, even some PR pros struggle to articulate what it is they do and the value they bring to a company or organisation! Many marketers too fail to grasp the full breadth of today’s public relations; as a

Unpacking the marketing communications 'jigsaw' (and where the heck does PR fit into the equation?)

Unpacking the marketing communications 'jigsaw' (and where the heck does PR fit into the equation?)

Navigating today's marketing communications landscape can be a nightmare for those who operate in the arena, let alone if you're a business owner who has plenty of competing priorities to keep your mind occupied. So many strategies, tactics, apps, tools, platforms, opinions and motherhood statements with

Developing a PR mindset - is this the 'secret sauce' of marketing?

Become Your Own PR Machine podcast

Developing a PR mindset - is this the 'secret sauce' of marketing?

Welcome to another thought-provoking episode of "Become Your Own PR Machine." In this episode we dig into the topic of developing a PR mindset, and ask the question: Is this the 'secret sauce' of marketing? As businesses grapple with the mammoth task of making their mark

Where does PR fit in the overall marketing communications mix

Become Your Own PR Machine podcast

Where does PR fit in the overall marketing communications mix

In this episode of the BECOME YOUR OWN PR MACHINE podcast, I unpack what I call my 'Marketing Communications Pyramid'. This is a framework I've used for years to break down the various elements that make up the marketing mix; I do this so I can,

NEW PODCAST: Become Your Own PR Machine, now live!

Become Your Own PR Machine podcast

NEW PODCAST: Become Your Own PR Machine, now live!

I have a new podcast: It's called BECOME YOUR OWN PR MACHINE, and you can find it now via your podcast app of choice (check out the first few episodes below). Here's the blurb! Are you struggling to cut through the noise and convey your message

Influencer relations

How to use a 'rolling thunder strategy' to build your professional profile in the media

Having worked in the public relations industry for over 30 years, I’ve literally lost count of the number of times I’ve had to temper clients’ expectations as to the type of media coverage they could expect to generate for their personal or business brand. While the media landscape

MICRO-PRESENTATION: The building blocks of building a strong, trusted reputation

Thought leadership

MICRO-PRESENTATION: The building blocks of building a strong, trusted reputation

If you're wanting to position yourself as a thought leader or genuine authority in your industry or field of endeavour, then having a strong and trusted reputation is A1 critical. This won't just happen by itself, of course, and as we know, merely doing a good

CASE STUDY: How lawyer Alex Martin uses LinkedIn, podcasts and the media to build strategic visibility and trust in the marketplace

CASE STUDY: How lawyer Alex Martin uses LinkedIn, podcasts and the media to build strategic visibility and trust in the marketplace

My podcast REPUTATION REVOLUTION is dedicated to people like today's guest: business owner and litigation expert, Alex Martin, from Taurus Legal Management. Twelve months ago, Alex's personal branding endeavours largely revolved around in-person networking, but as he says, you can only shake so many hands! He

Here are 11 ways content fuels the effectiveness of PR

Content marketing

Here are 11 ways content fuels the effectiveness of PR

Want to listen instead? If PR was a human body, content would be the blood because it keeps everything working. Content plays an integral role across the spectrum of today’s PR efforts. In a PR context, content can help a business or organisation: 1. Attract attention and engage people

Thought leadership

Here are eight ways business leaders can help humanise their corporate brand

Marketing in 2022 and beyond will not be about the number of Twitter followers or Facebook likes you have, or the really cool app you develop, or the YouTube video you produce in the hope it will “go viral”. Of course these are nice tangible measures to show off in

Brand & Reputation

The knock-on effect of a strong and trusted reputation

In order to thrive and prosper in today's connection economy, companies, nonprofit organisations, government agencies and personal brand-based businesses need to establish, build, enhance and safeguard a reputation that's both recognised and respected. They also need to have a trusted brand that stands out amongst the

There's more to PR than getting your name in the press

Public relations

There's more to PR than getting your name in the press

What the heck is PR? I bet if you asked 20 people in the street what PR is, you’ll get 20 different answers. Actually, no, scratch that. You’d probably get variations of the one answer that goes something like this: “PR is about getting your name in the

Brand & Reputation

Brand Vs Demand: Paving the way to a sale

There are so many things that marketers and business owners can do today to generate interest in the products and services they offer. But therein lies the problem - there's a lot of confusion, not only in what to do, but what kind of resources do you need

How PR can play a deeper role in your business

Content marketing

How PR can play a deeper role in your business

A strategic PR program should provide a business or nonprofit organisation with a solid foundation from which it can functionally operate more effectively in other areas. Take sales and marketing, for example. If people need to be educated about your product, service or cause before they are willing to commit,

Content marketing

How to use 'Spheres of Conversation' to position your brand in the marketplace

One of the core planks of a content marketing for PR strategy is to understand the position you want your brand to occupy in the marketplace, relative to your goals and the competitive landscape. Key reason for this is to ensure that any content you produce reinforces such position. Anything

Brand & Reputation

How owned media can help protect your brand when a crisis hits

In the video below I explain how building a strong owned media foundation can help your brand during a crisis. TRANSCRIPT: Having a strong owned media presence and having built an audience over a period of time can really play into your hands if your brand takes a reputation hit

Are we seeing a return to community? I hope so. Here is what it looks like in real life.

Are we seeing a return to community? I hope so. Here is what it looks like in real life.

The early heady days of social media (circa 2009-2012) were characterised by a genuine sense of community. This was an era when social media truly was social, and activity on channels such as Twitter and Facebook often acted as a precursor to offline meetups and coffee catch-ups that in turn

Thought leadership

How leadership content can help your brand stand out in a 'sea of sameness'

Strap yourselves in folks, the wave of 2019 (marketing/PR,social media/content marketing/digital) trends 'prediction' articles have breached the front gate and continue to seep through our virtual front door. I used to devour such articles. But not so much today because it all gets a

Content Marketing for PR: Reframing the way we think about video

Adafruit Industries

Content Marketing for PR: Reframing the way we think about video

The advent of content marketing has forced us all to rethink how we connect and communicate with the people who matter most to the success of our business, cause or issue. Likewise, within the broader realm of content marketing, with video fast becoming a favoured medium through which to tell

Andy Green explains the 'Dublin Conversation' and why we need to redefine and rejuvenate PR

Andy Green explains the 'Dublin Conversation' and why we need to redefine and rejuvenate PR

Andy Green from Story Starts Here is the driving force behind the 'Dublin Conversation', a grassroots initiative focused on transforming how PR and communications can succeed in the 21st century. Andy chats to me (VIDEO BELOW) about how the practice of PR needs to evolve and change because,

What happens when we look at content marketing through a PR lens

Content marketing

What happens when we look at content marketing through a PR lens

All too often, in a short-term bid to grow sales, score votes or generate donations, businesses and organisations neglect the things that underpin the achievement of the commercial goals we so desperately seek. For example: * INCREASED brand recognition and top-of-mind awareness. * ENHANCED personal or organisational reputation. * GROWING influence and authority

What happens when we look at content marketing through a PR lens

Content marketing

What happens when we look at content marketing through a PR lens

All too often, in a short-term bid to grow sales, score votes or generate donations, businesses and organisations neglect the things that underpin the achievement of the commercial goals we so desperately seek. For example: * INCREASED brand recognition and top-of-mind awareness. * ENHANCED personal or organisational reputation. * GROWING influence and authority

We’re not listening. We do not care.

Content marketing

We’re not listening. We do not care.

We are the # 1 {INSERT SECTOR} agency. We are the {INSERT SECTOR} leader. We are global thought leaders in {INSERT SECTOR}. We are a leading award-winning {INSERT SECTOR} agency. We are Australia’s top {INSERT SECTOR HERE} business. We are the Australia’s leading {INSERT SECTOR} company. We are renowned

We’re not listening. We do not care.

Content marketing

We’re not listening. We do not care.

We are the # 1 {INSERT SECTOR} agency. We are the {INSERT SECTOR} leader. We are global thought leaders in {INSERT SECTOR}. We are a leading award-winning {INSERT SECTOR} agency. We are Australia’s top {INSERT SECTOR HERE} business. We are the Australia’s leading {INSERT SECTOR} company. We are renowned

The power of owned media (and why you should be taking content-first communications seriously)

The ‘owned media’ opportunity is real, but are you truly taking advantage of it? The ubiquity of social and publishing technologies means that any business, government agency, nonprofit organisation or individual can in effect become their own media channel by producing meaningful content that resonates with a desired target audience