Content marketing
We know that podcasting is really coming into its own as a powerful way to communicate with your community: customers, influencers, stakeholders - whoever it is you're trying to reach out to and deepen the level of connection with. Here are some quick statistics to remind us of
Uncategorized
I recently interviewed Interview Valet founder Tom Schwab for the Reputation Revolution podcast. The topic was 'How to use podcast interview marketing to build your brand and your business' - you can listen to it here. We had a few technical hitches and there was a chunk of
Uncategorized
I recently interviewed Interview Valet founder Tom Schwab for the Reputation Revolution podcast. The topic was 'How to use podcast interview marketing to build your brand and your business' - you can listen to it here. We had a few technical hitches and there was a chunk of
Thought leadership
I've relaunched my podcast REPUTATION REVOLUTION. Reputation Revolution explores how motivated individuals can strategically build visibility, influence and trust in today's reputation economy. It's aimed squarely at professional experts and aspiring thought leaders - those who want to stand up, stand out and make
Content marketing
Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups. While the bulk of audio currently is long-form episodic podcasts people can access via their device of choice whenever and wherever they wish, there are
Uncategorized
I'm a podcast junkie. Have been for years and I continue to listen to at least one podcast a day, sometimes two. The podcasts I listen to span a range of categories of interest, although a large proportion focus on marketing and PR generally, and social media and
Uncategorized
Some of you may or may not know that aside from blogging (and speaking and consulting and running workshops), I also moonlight as the host of my own podcast called REPUTATION REVOLUTION . The podcast is focused around the theme of DIY personal branding for aspiring thought leaders. If you'
Uncategorized
The growth of podcasting shows no sign of slowing down as more and more people (producers and listeners) around the world catch on to the power of audio-on-demand content. It's one thing for an enthusiastic individual to produce a podcast centred around a topic they're passionately
Uncategorized
I was lucky to recently appear behind the microphone as a guest on a couple of excellent content marketing and brand journalism podcasts - Brand Newsroom out of Perth, which has been one of my faves for a few months now - and Brand Storytelling, which features US-based brand journalist
Uncategorized
I'm an unashamed fan of podcasts. I'd probably listen to some six hours' worth of podcasts per week which gives me a steady flow of ideas and inspiration in equal measure. You may have read the articles recently about the 'podcasting boom' and