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In the previous episode of Reputation Revolution (ep 67) our interview guest, global thought leader Darren Woolley, was effusive in his praise for Mike Morgan, a founder and director of New Zealand based SEO consultancy, High Profile Enterprises. So we decided to get Mike on the show to explain the
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Darren Woolley is the founder of global consulting practice TrinityP3. He has also stamped his authority in the arena of marketing management, an industry niche he helped develop over the past decade. Darren does everything right when it comes to personal branding. He blogs, tweets, publishes books, speaks, builds relationships
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Caroline Childerley describes herself as "three parts woman, one part gin". It's an apt description - she's following her passion and turning her love of all things gin into a personal brand-based media property called The Gin Queen. In this interview with Trevor Young,
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We live in an on-demand ‘opt-in’ world. People are increasingly shunning the hype and instead choosing to opt in to those brands and individuals that are relevant to our lives in some way, that deliver value over and above their products and services, that tap into our core beliefs and
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We live in an on-demand ‘opt-in’ world. People are increasingly shunning the hype and instead choosing to opt in to those brands and individuals that are relevant to our lives in some way, that deliver value over and above their products and services, that tap into our core beliefs and
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Michelle Gallaher is the Creative Director of The Social Science, a social media advisory firm that specialises in the highly-regulated field of biotechnology and medical science. In this episode of The Reputation Revolution, Michelle chats to Trevor Young about how she made the switch from life sciences to social media
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Michelle McQuaid is a best-selling author, workplace wellbeing teacher and playful change activator. In this chat with Trevor Young, Michelle discusses her journey from a senior corporate marketing role to what she's doing now - helping people discover their strengths, move beyond their fears, and finally discover what
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Darren Rowse has been blogging for over 10 years; his two blogs - Digital Photography School and Problogger - collectively attract some five million unique readers a month, so you could say Darren knows a thing or two about this blogging caper. Oh, and he also publishes books, produces a
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Mark Schaefer is a globally-recognised author, speaker, educator, podcaster and business consultant who blogs at {grow} – one of the top marketing blogs of the world. He is also the author of five best-selling books, including Social Media Explained, The Tao of Twitter and Return on Influence. Mark's clients
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Lucy Whittington is a UK-based author and 'Manager of Business Celebrities'; she helps people 'find their thing' and get famous for it. In this interview with Trevor Young, Lucy skewers the personal branding concepts of 'unique selling propositions' and 'finding your niche'
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Lisa Petrilli is passionate about visionary leadership and true empowerment; she is an experienced corporate executive having run a $750 million business within a Fortune 1000 company, and named a Top 20 CMO by Forbes for social influence. In this interview with Trevor Young, Lisa discusses how she weaves several
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Business ghostwriter Derek Lewis has worked with thought leaders from five continents, spanning leadership, technology, and economics. His clients work with the International Monetary Fund, SAP, DaimlerChrysler, Walmart, Microsoft, Disney, and the Red Cross. Derek is also the author of 'The Business Book Bible', the authoritative source on