Thought leadership
EPISODE 16 OF THE REPUTATION REVOLUTION PODCAST Cat Matson is known as a CATalyst for sparking ideas and connecting resources, people and practical strategies; she's a keynote speaker and social media specialist, co-host of the podcast 'Social Media for Small Business', and CEO of the company
Thought leadership
EPISODE 15 OF THE REPUTATION REVOLUTION PODCAST YOU are your most potent personal branding weapon. You hold the key to your personal branding efforts; you hold the key to your differentiation in the marketplace; you hold the key to whether people are attracted to you, your thoughts and ideas, how
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EPISODE 13 OF THE REPUTATION REVOLUTION PODCAST Take a long term view and put time and effort into it. So says Greg Savage, the 56-year-old former recruitment company CEO who over a period of five years has built a Twitter following of 30,000+ and speaks internationally to a growing
Thought leadership
EPISODE 11 OF THE REPUTATION REVOLUTION PODCAST Public speaking fills many professional people with dread but if you can overcome your fear of standing on a stage and presenting to an audience, it can be one of the most powerful means of communication a thought leader has in their PR
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In this episode of the Reputation Revolution podcast we look at what's involved in building your thought leadership brand: From defining your story and developing your key messages and evidence-based 'proof-points' through to selecting and activating your communication channels. We also examine your 'Spheres of
Thought leadership
EPISODE 5 OF THE REPUTATION REVOLUTION PODCAST In this episode of the Reputation Revolution podcast we focus on why it's important for aspiring leaders to establish an online content hub or 'home base' for their personal brand. In other words, a blog. Topics covered include: * which
Thought leadership
EPISODE 3 OF THE REPUTATION REVOLUTION PODCAST In this episode of the Reputation Revolution podcast, we talk about a really important aspect you need to be across if you're going to build your profile as an authority in your industry, profession, discipline or niche. If you want to
Thought leadership
EPISODE 1 OF THE REPUTATION REVOLUTION PODCAST. It's been a somewhat busy week in the world of the PR Warrior! Firstly, I launched my first LinkedIn Group called 'Reputation Revolution', established specifically for business professionals, entrepreneurs, change agents and subject matter experts interested in discussing topics
Thought leadership
There are myriad ways in which professional people can demonstrate thought leadership and in doing so, boost their profile and reputation within the industry or marketplace in which they operate. The emergence of the social web can help immeasurably, but age-old techniques such as storytelling and face-to-face engagement are also
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It's been a bit of a jumble of stuff this week leading up to Easter, a real mixed bag of cool stuff, from social media-themed comedy, the launch of a major content marketing play by one of Australia's 'Big Four' banks, and a brilliant
Thought leadership
If you are an entrepreneur, subject matter expert or business professional and your goal is to lift your profile, grow your influence and build your personal brand and reputation, at the very least you need to: (a) maintain a content-rich blog, and (b) be active on LinkedIn. The good news
Thought leadership
Some eight years ago a personal development juggernaut called The Secret hit the big time, and then some! The Secret started life as a film that was turned into a book before exploding into a multimedia extravaganza that kick-started a global movement. At the heart of The Secret is what