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I've just launched a mini-ebook and it's free to download (no email required) - here's the direct download link. The ebook is called CONTENT & REPUTATION: How to use content to boost the 5 ‘VITAL’ pillars of your business or personal brand. Here'
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I recently jammed with the UK's Paul Sutton on his excellent podcast, Digital Download. Digital Download is one my favourite podcasts and I recommend it to anyone who works in PR and digital comms. Paul 'gets' the digital space and is happy to dig in deep
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The final few months of 2019 saw the emergence of a startup digital news platform on the Australian media landscape. Called Ticker TV, the innovative platform seemingly came out of nowhere and within no time had piqued the interest of Australia's business community. Ticker founder and CEO Ahron
Ahron Young
I recently chatted with Ticker TV's Ahron Young about all things content marketing for PR and becoming your own media channel and telling your stories like a PR pro. Topics included building brand visibility, the importance of developing owned media assets, and the persistence required in building a
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I was lucky to recently appear behind the microphone as a guest on a couple of excellent content marketing and brand journalism podcasts - Brand Newsroom out of Perth, which has been one of my faves for a few months now - and Brand Storytelling, which features US-based brand journalist
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This time of year I usually pick three words to guide me for the ensuing 12 months. In 2015, however, I'm sticking with just the one word...it's ART. Not 'art' as in Picasso (although it would be awesome to create like he did)
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Accounting software company MYOB has just launched Love Your Work, a campaign that encourages Australian small business owners to showcase via the social web their unique passion, product or skill. I'll declare my hand here - MYOB is a client and I'm involved in the campaign
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I was recently interviewed by David Bain for his UK-based Digital Marketing Radio podcast (you can listen via SoundCloud player below if you're looking for something to do other than grocery shopping or doing your tax). We chatted all things personal branding, including the importance of building a
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Following the success of my first PR Warrior Content Marketing Bootcamp in July, I thought I'd saddle up again! My next bootcamp event will be held in Melbourne on the morning of Friday, October 3 (early bird tickets available until 24/09/2014). We'll be covering:
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I'm rapt to be joining forces with two of my favourite people (and fellow Wiley authors) - the super smart and savvy Valerie Khoo and Adam Franklin - for a Content Marketing Masterclass in Sydney on THURSDAY, AUGUST 7. This will be an intensive one-day workshop for businesses
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Content marketing is the current buzz phrase, but don’t let that put you off! Conceptually speaking, content marketing has been with us since the late 1800s when John Deere Tractors custom-published a magazine with the goal of helping farmers become better farmers and business people. But two fundamental shifts