Thought leadership
EPISODE 1 OF THE REPUTATION REVOLUTION PODCAST. It's been a somewhat busy week in the world of the PR Warrior! Firstly, I launched my first LinkedIn Group called 'Reputation Revolution', established specifically for business professionals, entrepreneurs, change agents and subject matter experts interested in discussing topics
Thought leadership
There are myriad ways in which professional people can demonstrate thought leadership and in doing so, boost their profile and reputation within the industry or marketplace in which they operate. The emergence of the social web can help immeasurably, but age-old techniques such as storytelling and face-to-face engagement are also
Uncategorized
Steve Vallas is the social media-savvy owner of the popular Honey Bar & Restaurant in the inner Melbourne suburb of South Melbourne. In this episode of The Connected Brand podcast, Steve chats about using Twitter to build relationships with people as well as a sense of community around the Honey
Uncategorized
It's been a bit of a jumble of stuff this week leading up to Easter, a real mixed bag of cool stuff, from social media-themed comedy, the launch of a major content marketing play by one of Australia's 'Big Four' banks, and a brilliant
Uncategorized
Twitter has just announced it will be rolling out a new-look design for its web-based profile pages. According to the Twitter blog, the new web profile allows Twitter account holders to use a larger profile photo, customise their header, show off their best Tweets, among other things. Here are the
Thought leadership
If you are an entrepreneur, subject matter expert or business professional and your goal is to lift your profile, grow your influence and build your personal brand and reputation, at the very least you need to: (a) maintain a content-rich blog, and (b) be active on LinkedIn. The good news
Thought leadership
Some eight years ago a personal development juggernaut called The Secret hit the big time, and then some! The Secret started life as a film that was turned into a book before exploding into a multimedia extravaganza that kick-started a global movement. At the heart of The Secret is what
Uncategorized
Despite all the hoopla surrounding online marketing and social media, one thing that keeps hitting home to me time and time again is the huge value associated with face-to-face activity, specifically events. We can look at events in three ways: attending an event, running an event or speaking at one.
Uncategorized
I attended one of Bruce Springsteen's Melbourne concerts last week. I'm a bit spoiled, it was the second time I'd seen him in under 12 months :) While I enjoyed the concert immensely and was with 'The Boss' all the way, I couldn&
Uncategorized
You're a creative entrepreneur with expertise in, and passion for, a particular subject. This subject could be based around your chosen vocation - i.e. you might be a solo professional (or running a small team) such as an architect or financial planner - or it might simply
Uncategorized
Becoming a micro maven is a journey. First you have to develop your platform and build your personal brand. The key is to leverage the power of social media, content marketing and traditional PR tactics to boost your profile and build your reputation as a trusted authority within your area
Uncategorized
In a previous post we looked at the importance of developing a platform from which to start amplifying your voice and elevating your positioning in the marketplace. Having a solid platform is critical as it serves as the launchpad for your personal brand; in other words, it underpins much of