Public relations
As that once-in-a-generation philosopher and entrepreneur Dick Dastardly once said: “Don’t just stand there, do something!” When it comes to raising one's profile and reputation in a way that’s purposeful and sustainable, I'm all for doing your homework and sketching out a strategic plan
personal branding
For years I have worked closely with credible business owners, thought leaders and professional experts, helping them to cut through the noise, grow their profile and their influence, and build their business (and personal) brand. I’ve also interviewed hundreds more for my podcast, and delved into their stories, experiences,
Uncategorized
If you’ve been in business for any length of time, you will have heard the phrase “know, like, trust” rolled out ad nauseam. It’s been drummed into us: To generate new business leads, to make the sale - particularly in service-based businesses - people need to know us,
personal branding
As the great Aretha Franklin once sang with gusto: R.E.S.P.E.C.T. Respect. It’s a word I refer to often, and one which I think is more important than ever in today’s digital-first world for what it represents. Respect for our audience. Respect for
Owned media
Welcome back to another insightful episode of "Become Your Own PR Machine," where we dive deep into strategies and ideas to help you build visibility, influence, trust and credibility for your business and personal brand. In this episode I’m joined by a true thought leader in the
Public relations
You’re an ambitious owner of a growing service-based business. Maybe you’re a solopreneur wanting to carve out an expert niche for your professional personal brand. Regardless, your success is likely to hinge on how many people know who you are and what you’re all about, that they
Media relations
As the saying goes: "If you stay ready, you don’t have to get ready" - nowhere is this truer than in the media commentary game. If you work in a fast-moving issues-rich industry or environment and you want to elevate your profile as the go-to authority for
Public relations
UNLOCK THE POTENTIAL OF YOUR BUSINESS THROUGH THE POWER OF PR, CONTENT AND DIGITAL COMMUNICATIONS! Introducing Pocket PR Essentials (Vol. 1), my audio-only micro-coaching series for ambitious business owners and entrepreneurial professionals. THINK: * Training and inspiration in your pocket - listen on-the-go via your podcast app (yep, this is a
Public relations
We all want to generate sustainable returns for our service-based business, but that's going to require more than some LinkedIn hack, reimagined sales funnel or 'proven' lead gen system (that maybe worked for someone else, but in all likelihood won't work for you). But
Thought leadership
I’ve long said that some of the best exponents of modern-day public relations are not necessarily the trained professionals who practise PR on a day-to-day basis, but savvy business entrepreneurs who just ‘get’ this stuff and have the mindset and motivation to take action daily. Case in point … Mark
podcast
To grow your business today in a way that's purposeful and sustainable, chances are you need to consistently become: 👉 KNOWN by the right people for all the right reasons: recognised for who you are, what you do and what you stand for 💪 TRUSTED AND RESPECTED for your ideas,
Digital communications
Mastering PR, content and digital communications for the benefit of your brand and your business today requires some strategic and tactical nous. But more than anything, much of it will come down to mindset. After being deep in the PR and marketing communications trenches for 30 years, I can say