PR Warrior Blog (Page 5)

PR Warrior Blog

This is a massive earned media opportunity for experts and thought leaders

This is a massive earned media opportunity for experts and thought leaders

One massive opportunity that I see for subject matter leaders and owners of expertise based businesses - those who are out there raising their profile and building their reputation in a way that's strategic and sustainable - is .... ... being a guest on other people's podcasts. Now,

Unlocking the LinkedIn algorithm with Richard van der Blom

Thought leadership

Unlocking the LinkedIn algorithm with Richard van der Blom

If you're wanting to elevate your professional profile and grow your reputation as a leading, credible voice in your industry, there's every chance LinkedIn should be a key part of your communications armoury. No doubt you are already on the platform ... but are you using it

Organic earned media: what it looks like in action

Organic earned media: what it looks like in action

'Earned media' is a phrase you hear often in the PR and communications industry. In essence, earned media is coverage generated in third-party media outlets. Traditionally, it was all about TV, radio, newspapers and magazines, but in more recent years, what we know as 'the media'

Community engagement

How to build a genuine brand community with Mark Masters

In this episode of the REPUTATION REVOLUTION podcast, I'm joined by a semi-regular guest of the show - Mark Masters, from You Are The Media (YATM) - to recap last weeks episode in which I spoke to leading marketing blogger, Mark Schaefer, about his new book, 'Belonging

personal branding

The importance of profile, reputation and becoming a 'credible authority'

In 1997, the management guru Tom Peters wrote in Fast Company: "Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business

The power of community with leading blogger & best-selling author, Mark Schaefer

Community engagement

The power of community with leading blogger & best-selling author, Mark Schaefer

Let's face it ... It's pretty damn tough running a business today, getting your name out there and connecting with clients and customers, and the people who influence them - especially if you lack a sizeable budget to do so. Traditional advertising is rarely effective these days

Thought leadership

Understanding today's 'communications palette'

If you're serious about building a credible thought leader brand that helps you generate sustainable 'heat' and momentum in the marketplace, then you're going to need to get on top of your PR and communications. Today's communications palette (pictured above) runs both

Embracing Web3: Personal branding in the Metaverse with Mitch Jackson

Reputation Revolution podcast

Embracing Web3: Personal branding in the Metaverse with Mitch Jackson

Web3 - the Metaverse - virtual reality, NFTs, AI, Blockchain - and let's not forget crypto and digital wallets. You've heard the terms, but what do they all mean? How do they relate to one another? And, importantly, when it comes to building a professional personal

What's one thing that's working really well? Ideas, tips and advice from 17 experts and thought leaders

Reputation Revolution podcast

What's one thing that's working really well? Ideas, tips and advice from 17 experts and thought leaders

In this opening episode for Season 7 of my podcast REPUTATION REVOLUTION - the 250th no less! - we have something special in store for you 👏 To mark the occasion, I invited some past guests of the show to give us a brief answer to an open-ended question: "From

CASE STUDY: How lawyer Alex Martin uses LinkedIn, podcasts and the media to build strategic visibility and trust in the marketplace

CASE STUDY: How lawyer Alex Martin uses LinkedIn, podcasts and the media to build strategic visibility and trust in the marketplace

My podcast REPUTATION REVOLUTION is dedicated to people like today's guest: business owner and litigation expert, Alex Martin, from Taurus Legal Management. Twelve months ago, Alex's personal branding endeavours largely revolved around in-person networking, but as he says, you can only shake so many hands! He

The role 'respectful reminders' play in building recognition for your brand

We often discover and then consume content in nonlinear ways. Sometimes we’re purposeful about it. For example, a Google search might feature an article from your company blog that addresses an informational need we might have, or provides color for a research report we’re writing. Better still, we

Personal Brand Strategy

How connection + credibility lead to commercial impact

🤘 Define your CREED 💪 Identify your CROWD ✍️ Create your CONTENT 🤔 Stoke people’s CURIOSITY 🤝 Build CONNECTION with like-minds 🙌 Spark CONVERSATION 🫶 Love your COMMUNITY 👊 Execute with CONVICTION We’re bombarded daily with an endless parade of online marketers and the like spruiking their latest hack or shortcut formula to grow our audience

How to be smarter and more strategic in how we create content for social media

How to be smarter and more strategic in how we create content for social media

Do you want to build a credible thought leader brand in the marketplace, but posting to social media all the time is doing your head in? I hear you, friend! Social media is an insatiable beast when it comes to content. Damned if you do, and damned if you don&

Content marketing

The role consistency plays in building your professional personal brand

𝗛𝗼𝘄 𝗼𝗳𝘁𝗲𝗻 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂 𝗵𝗲𝗮𝗿𝗱 𝘁𝗵𝗲 𝗽𝗵𝗿𝗮𝘀𝗲 𝘁𝗵𝗮𝘁 𝙘𝙤𝙣𝙨𝙞𝙨𝙩𝙚𝙣𝙘𝙮 𝙞𝙨 𝙠𝙚𝙮 𝘄𝗵𝗲𝗻 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘆𝗼𝘂’𝗿𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗮 𝗽𝗼𝗱𝗰𝗮𝘀𝘁, 𝗮 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝘀𝗵𝗼𝘄, 𝗮 𝗯𝗹𝗼𝗴, 𝗼𝗿 𝗽𝗼𝘀𝘁𝗶𝗻𝗴 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮? But, here’s where things can go awry, because many people equate consistency with 𝙛𝙧𝙚𝙦𝙪𝙚𝙣𝙘𝙮. And yes, publishing on a regular basis certainly is important when you’re trying to bu

How to build your personal brand using LinkedIn Company Pages

If you’re building a professional personal brand today, there’s probably a 95% chance you’re on LinkedIn. You might not be as strategically active as you could be (that’s a story for another day!), but you at least have a personal profile and probably are publishing content

Credible thought leadership in action: Here are four shining examples of individuals who are nailing it!

Thought leadership

Credible thought leadership in action: Here are four shining examples of individuals who are nailing it!

In a world where every second person and their dog proclaims to be a thought leader, I love it when I come across individuals who are genuinely putting it all out there: exploring ideas in public, provoking thought, sparking conversation and igniting debate around topics and issues that they (and

Unlocking and shaping your ideas through deep content

Content marketing

Unlocking and shaping your ideas through deep content

To build a credible thought leader brand, you need to be able to unlock, shape and communicate your ideas. One way to do this is by producing 'deep content' that sparks conversation and attracts an audience. Sonja Nisson is an independent brand strategist and content coach from Bristol

How to become a credible authority on LinkedIn

Credible Authority Method

How to become a credible authority on LinkedIn

I recently had the privilege of appearing on Michelle J. Raymond's Good for Business Show. Michelle runs the Good Trading Co. and is passionate about helping entrepreneurs grow their business using LinkedIn, specifically through the use of LinkedIn Company Pages. As part of her mission, she hosts the

Expert vs thought leader: what’s the difference? A discussion with Ashley Faus, Atlassian

Thought leadership

Expert vs thought leader: what’s the difference? A discussion with Ashley Faus, Atlassian

We recently covered on the REPUTATION REVOLUTION podcast the vexed question: Personal brand versus business brand - which one should we focus on? In this episode, we tackle an equally common question: What’s the difference between subject matter experts and thought leaders? To help me dig deeper into this

Personal Brand Strategy

How Oscar Trimboli built a global business around his professional personal brand [CASE STUDY]

Wow, this is one heck of a episode! If you listen to the REPUTATION REVOLUTION podcast, even if it's only every now and then, I bet you're probably interested in how you can build your personal brand in a sustainable way so you can take advantage

Creating video for social media: Riff it, rev it, record it!

Creating video for social media: Riff it, rev it, record it!

Wanting to produce 'to-camera' videos for social media but aren't anything about it 'cos ... it's all too hard? Try this 👇 1. RIFF IT 2. REV IT 3. RECORD IT! Here's how it works: > Riff your thoughts/ideas (in linear fashion)

Media relations

How to use press releases to increase personal brand visibility and credibility

If you want to 'crack' the media on a decent scale, you need leverage. Generating editorial exposure in traditional media outlets such as newspapers, magazines, radio and television can do wonders for your personal profile and reputation. But it can be a tough gig. It needs to be

Suits & Sneakers TV interview: Influencer marketing versus influencer relations

influencer marketing

Suits & Sneakers TV interview: Influencer marketing versus influencer relations

Should businesses use influencer marketing, or influencer relations ... or both? And what's the difference anyway? I recently discussed this very topic with marketing thought leader, Anne Miles, for her relaunched YouTube show - Suits & Sneakers TV. We chatted about the differences between influencer marketing and influencer relations,

Grounding yourself in your story and your message with Jackie Goddard

personal branding

Grounding yourself in your story and your message with Jackie Goddard

Jerry Seinfeld once quipped: “According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you're better off in the casket than

Brand & Reputation

Taking action & getting stuff done: DIY vs DFY vs DIY/GAS

To build marketplace credibility, trust, and recognition for your personal or business brand today, you need to implement a strategic combination of marketing communications that involves, to varying degrees, content (long-form, short-form and micro format), social media, plus media and/or influencer relations. This combination will change, of course, depending