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I'm often asked what is the difference (or perhaps more correctly, what are the differences) between marketing and public relations. While I can provide a pithy (but ultimately unsatisfying) answer, it’s an issue that comes with a number of layers and thus deserves a deeper explanation. So
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The urge to jump on social channels to market one’s business is often overwhelming. You just want to get on there and get started! Then the novelty wears off and the grind (for some) starts: Creating content for your various social channels, not to mention interacting with, and responding
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Oscar Trimboli is a Sydney-based leadership coach, mentor and speaker; over the past seven years he has coached, mentored and advised people in a wide range of roles from founders, CEO, CFO, COO, CMO, CTO and a variety of other leadership roles in financial services, technology, professional services, education and
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Podcasting has been getting a bit of positive press of late as the public catches on to the advantages of listening to audio-on-demand. Entrepreneur Suzi Dafnis has been podcasting since 2010 and regularly produces two shows - herBusiness and Social Media for Small Business - under the banner of her
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Do you know who should be a company’s biggest champions? Employees, I hear you say. And you’re probably right, but that’s only going to happen if a company has a super-engaged workforce and its employees are actually empowered to spread the love via social channels, as well
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Twitter continues to play a key role in building the reputations of many thought leaders and high profile subject matter experts. Trevor Young aka 'The PR Warrior' explains why Twitter works best when it's part of a daily habit and why it's important to
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Twitter continues to play a key role in building the reputations of many thought leaders and high profile subject matter experts. Trevor Young aka 'The PR Warrior' explains why Twitter works best when it's part of a daily habit and why it's important to
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It's been some two and a half years since I publicly introduced my concept of The Connected Brand. Just to recap, my definition of a 'connected brand' is a person, company or organisation that: * connects with the people who matter the most to the success of
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Facebook has undergone a lot of changes in recent times, but is it still a useful channel for business professionals wanting to grow and communicate with their audience? In this episode Impactiv8's Loren Bartley discusses not just the changes to Facebook but looks at the ways in which
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I'm an unashamed fan of podcasts. I'd probably listen to some six hours' worth of podcasts per week which gives me a steady flow of ideas and inspiration in equal measure. You may have read the articles recently about the 'podcasting boom' and
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Twitter and Facebook buzzed madly today with the emergence of a hilarious new YouTube comedy series called The Katering Show. Fronted by two comedians Kate McLennan and Kate McCartney, The Katering Show takes the piss out of TV cooking shows (the official strapline is the journey of a food intolerant,
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Rakhal Ebeli is the founder and CEO of Newsmodo.com, an online service that helps publishers, agencies and brands connect with audiences through quality storytelling, crafted by experienced journalists from around the world. In this interview Rakhal chats about brand journalism and the role it plays in the broader realm