Rakhal Ebeli is the founder and CEO of Newsmodo.com, an online service that helps publishers, agencies and brands connect with audiences through quality storytelling, crafted by experienced journalists from around the world.
In this interview Rakhal chats about brand journalism and the role it plays in the broader realm of content marketing.
He discusses the trend of brands creating long-form content, and how Newsmodo has positioned itself as a go-to resource for freelance journalists and news photographers/videographers available to create content for companies and organisations as well as traditional newsrooms operating with slimmed-down news gathering personnel.
DISCLOSURE: I was an advisor to Newsmodo.com at time of recording.
- Influencer marketing versus influencer relations – which one is right for your brand? - October 7, 2020
- The one word I’ve never heard a content marketer use (and it’s an important one!) - September 30, 2020
- 3 ways brands can use journalists to smash their content out of the park - September 16, 2020