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Trevor Young goes solo in this episode of REPUTATION REVOLUTION, riffing on a topic dear to his heart, and that is the importance of generosity in building one's personal brand. Trevor believes building one's professional authority in a particular industry or niche area requires a generous
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The social web has been with us for a while now, albeit it has continually evolved at an incredible rate during that period. However, there have been many etiquettes, or ‘truisms’ if I can put it that way, that have more or less been established around social media that unfortunately
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Victoria Rose is a leadership speaker and trainer who specialises in self-empowerment and resilience. Seven years ago at the age of 58, Victoria started her own business and today she continues to build her personal brand through blogging, social media, speaking and book publishing. In this interview with Trevor Young,
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Two years ago Kath Walters was neck-deep in her career as a highly-regarded business journalist; today, she has taken her journalistic skills and transitioned into a new venture focusing on content marketing strategy and training. In this interview with Trevor Young, Kath chats about how she made the leap from
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Infographics have been around the social (media) scene for a while now. While many brands have used the visual mechanic effectively, like any content medium it's more often used and abused simply because it sounded like a good idea at the time. So in the interests of highlighting
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Bec Derrington is the founder of SourceBottle.com, a free and easy-to-use platforms that connects bloggers and journalists with knowledgeable sources - specialists, subject matter experts and thought leaders. Given she has literally helped thousands of storytellers (from the media) connect with informational experts, the people who tell the stories,
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I've always been super-impressed by the Queensland Police Service (QPS) and how it has leveraged the power of social media to deepen the connection it has with the public. I mean, how could you not like an organisation that holds a press conference to make an announcement and
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What does it take to become known as the thought leader in a particular niche or business category, globally, and do it in under eight years? How can you build a global platform for your personal brand and leverage that into a flourishing business that employs 28 staff and continues
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Twelve months ago, Mandy Johnson - aka 'The Accidental HR Revolutionary' - was a self-confessed "social media dinosaur". Today, however, Mandy's a convert to social media and is active on both Twitter and LinkedIn; indeed, her presence on both platforms is having a positive
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I was lucky to recently appear behind the microphone as a guest on a couple of excellent content marketing and brand journalism podcasts - Brand Newsroom out of Perth, which has been one of my faves for a few months now - and Brand Storytelling, which features US-based brand journalist
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Gavin Heaton aka blogger 'Servant of Chaos' is a thought leader in the area of digital marketing and business innovation; he's a speaker, strategist, startup advisor and pioneer of Australia's blogging and social media scene. In this interview with Trevor Young, Gavin explains his
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Leading vintage lifestyle blogger and self-confessed "multidisciplinary artist and entrepreneur", Candice DeVille, has consistently maintained an authentic personal brand over many years and across online media platforms (not to mention offline as well). In this interview with Trevor Young, Candice discusses the importance of projecting a consistent image