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Large companies with lots of shareholders tend to publish annual reports. Indeed, for publicly-listed companies, it's a legal requirement. These reports tend to be dense and hard to read. Granted, the financials obviously need to be presented in a certain way but, unfortunately, chances are the rest of
Brand & Reputation
At the heart of a robust public relations program beats five foundational elements that, when combined strategically, are critical to the ongoing reputational health (and success) of any business, government body or nonprofit organisation. I call them PR's VITAL signs, and they are: V ISIBILITY I NFLUENCE T
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When it comes to social media and content marketing, The Goulet Pen Company leaves behind most businesses. And I'm not talking just small businesses here; you can safely include many large companies and organisations as well. Goulet is a US-based online retailer specialising in fountain pens and accessories
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This is the story of a startup Australian recruitment company and how it built its brand and its business using a combination of social media communications, content marketing and influencer relations, or if you prefer: Owned, earned and social media. The company is Firebrand Talent. Carolyn Hyams is the Australian
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It's a truism that content marketing is a long term proposition. Unfortunately, however, this is quite often at odds with the 'quick results' mentality so many businesses have. In the overall scheme of things, content marketing as we know it today is still very much in
Thought leadership
Content can become the catalyst for deeper conversations within an organisation, says Siobhan Doran, former journalist and founder of Sydney's Thread Publishing. Siobhan, who is also wears the hat of executive director of Conscious Capitalism Australia, says people whose role has traditionally been around the creation of content
Thought leadership
The rise and rise of social media and online publishing platforms such as blogging and podcasting has spawned millions of micro media channels around the world and in doing so has greatly diminished the power and influence traditional media outlets once enjoyed. Concurrently, the media has had to endure the
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I recently looked at the website of a business I spoke to a few years back regarding what they could be doing to raise their profile and desirability in the marketplace using a combination of owned, earned and social media. This business in question approached me for help and guidance.
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I recently had the privilege of keynoting at Firebrand Talent's #digitalks series of lunchtime presentations in Sydney and Melbourne. Both presentations were 'sell-outs', indicating the deep interest in all things content marketing at the moment (photo above shows the Melbourne event, held at NAB Arena in
101 Ways to Connect with Modern Newsrooms
The emergence and subsequent high-velocity take-up of social technologies and online publishing platforms has fundamentally changed the media landscape forever, disrupting many industries along the way, but perhaps none more so than media, marketing and communications (and the various sub-sets thereof). ‘Joe and Josephine Public’ have free access to online
podcast
Natasa Denman is known as the 'Ultimate 48-Hour Author'. After publishing her fifth book early in 2015, she now mentors entrepreneurs, business owners and professional experts to become published authors and authorities in their field of endeavour. Natasa, who studied psychology before moving into the optical industry, has
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We know engaging with people online can be a challenge for businesses, nonprofits and government organisations. But equally, we also know it's vitally important. We know people have shrinking attention spans and that scrolling through their social feeds via mobile device is now commonplace. We know gaining insights