Companies that continue to hide their staff from the outside world – that spin the message and blur the lines of engagement with the public – face a far greater risk than simply being left behind in …
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Reframing your content: It’s not a blog post, it’s a digital asset!
One of the greatest opportunities ever served up on a plate to business owners and managers is the ability for them to become their own media channel and communicate directly with their …
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Using social media to build empathy and connection with your customers
THIS IS THE FOREWORD I WROTE FOR THE 2020 YELLOW SOCIAL MEDIA REPORT The use of social media in business is not really rocket science. Indeed, while social has in recent years become a bona fide …
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NEW RESEARCH: How are Australian consumers using social media?
The Yellow report into Australians' social media habits is now out, and it provides some serious food for thought for businesses that aren't yet taking social seriously. Firstly, let's look at some …
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Breaking down the myths about PR and content marketing
In this chat with Adam Fraser, host of the EY podcast Let's Talk Marketing, we discuss the complexities of content and why businesses should look at approaching content marketing from a strategic PR …
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CASE STUDY: How this CEO dances his way to social media success
What is it with CEOs and business leaders and their aversion to being out loud and proud on social media? I don't get it! I read two interesting stats in Forbes this week: 82% of …
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