One key theme I've pushed for a while now is the importance of companies and organisations bringing their experts out from the cubicle and placing them fairly and squarely (and …
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Influencer marketing versus influencer relations – which one is right for your brand?
For a number of reasons, influencer marketing has taken on bona fide buzz phrase status in recent years. This feels a bit weird to me because the whole notion of getting …
The one word I’ve never heard a content marketer use (and it’s an important one!)
Many in the content marketing fraternity are intently focused on creating content that gets found in search engines and leads prospective buyers down a constructed 'marketing funnel'. This is …
Brand Vs Demand: Paving the way to a sale
There are so many things that marketers and business owners can do today to generate interest in the products and services they offer. But therein lies the problem - there's a lot of confusion, …
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3 ways brands can use journalists to smash their content out of the park
As content marketing heats up and brands jostle mercilessly for people's attention along with media outlets and individual content creators, the winners will be those that ... CREATE relevant …
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A look under the hood of CSIRO’s content program
Content marketing strategist Andrés López-Varela recently wrote an article entitled 'Content Crush: CSIRO uses storytelling to make the pandemic personal' for the Storyation blog. Andrés wrote that …
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