podcast
In this episode of Reputation Revolution I swap the hosting seat with Brendan Keogh to chat all things content marketing from a PR perspective. Professional experts have everything they need today to become their own media channel and build and communicate directly with an audience of fans and supporters of
Andy Green
Andy Green from Story Starts Here is the driving force behind the 'Dublin Conversation', a grassroots initiative focused on transforming how PR and communications can succeed in the 21st century. Andy chats to me (VIDEO BELOW) about how the practice of PR needs to evolve and change because,
podcast
Steve Vallas, the founder of Honey Digital, is quietly but surely making his mark in the Blockchain technology space. A qualified lawyer with a background in business strategy and digital marketing, Steve is developing a reputation as the Blockchain go-to guy in Australia. He has done this through relentless self-education,
Uncategorized
Myles Harris is my go-to-guy for everything Facebook advertising. He's a data geek who loves nothing more than digging into the back-end of Facebook's advertising platform to uncover what's working and what's not with his clients' ads, and then optimising to
Uncategorized
I'm an unabashed social media purist. Always have been, from the early days of Twitter in 2007-12 when connection, conversation and community really meant something. And while I still love social media, it's certainly not as pure and authentic as it used to be, not with
podcast
Tom Schwab is the author of the book Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy. He is also the founder and CEO of Interview Valet, a pioneer of what Tom calls 'podcast interview marketing'. In this noisy digital world, you can’t break through
podcast
Tarran Deane is National President of Professional Speakers Australia. She is a Ducati-riding speaker, trainer, executive coach and consultant who helps leaders to lead more effectively. Once she left the corporate world, Tarran's goal was simply to become a speaker, but she soon morphed into an "entrepreneur
podcast
Tarran Deane is National President of Professional Speakers Australia. She is a Ducati-riding speaker, trainer, executive coach and consultant who helps leaders to lead more effectively. Once she left the corporate world, Tarran's goal was simply to become a speaker, but she soon morphed into an "entrepreneur
Content marketing
All too often, in a short-term bid to grow sales, score votes or generate donations, businesses and organisations neglect the things that underpin the achievement of the commercial goals we so desperately seek. For example: * INCREASED brand recognition and top-of-mind awareness. * ENHANCED personal or organisational reputation. * GROWING influence and authority
Content marketing
All too often, in a short-term bid to grow sales, score votes or generate donations, businesses and organisations neglect the things that underpin the achievement of the commercial goals we so desperately seek. For example: * INCREASED brand recognition and top-of-mind awareness. * ENHANCED personal or organisational reputation. * GROWING influence and authority
podcast
Building one's visibility and influence in today's reputation economy takes time and effort. As if we're not busy enough with day-to-day demands of our job, we need to factor in creating content, interacting with people on social media, preparing for and delivering speeches et
podcast
Vanessa Wiltshire is the founder and Director of Spark Rural, a regional communications and community engagement agency that services government and business. In 2016, Vanessa walked away from corporate life in the city and moved to Heathcote in country Victoria. The following year, after witnessing a rural road fatality, she