Content marketing
Businesses and organisations today need a consistent narrative - that is, the story you want to tell the world. I call it your 'panorama'. I explain more in the quick video. VIDEO TRANSCRIPT: What is your panorama? This is the unbroken view of your brand story. To me,
podcast
‘Thought leadership’ can be quite a nebulous concept. Simply telling people you’re a thought leader doesn’t necessarily make you one. That said, there’s certainly nothing wrong with aspiring to become a thought leader in your industry, profession, discipline or community. To become a thought leader today, you
Thought leadership
Mary Henderson is a personal branding specialist based in Melbourne, Australia. She helps coaches, consultants, business owners and corporate executives define their personal brand and convert their expertise into a business solution that solves a complex problem. In this wide-ranging chat with my good self, Mary touches on: * Building a
Uncategorized
So many lessons for business professionals in this one Bruce Lee quote: "I fear not the man who has practised 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times." In terms of social media and content marketing, there's
podcast
Technology is enabling more and more thought leaders to turn their knowledge, expertise, ideas and insights into bona fide businesses. Often times they're making the jump from the corporate cubicle into full-blown entrepreneurship. And it can be scary! In this episode, I chat with Steve Glaveski who is
Uncategorized
We welcome the news that LinkedIn is finally onboard the video live-streaming train. The announcement yesterday of its new live-streaming service - LinkedIn Live - immediately got me thinking of the raft of opportunities it will provide businesses large and small, nonprofit organisations, professional experts and thought leaders, once it
Matt Desmier
Matt Desmier describes himself as a "branding chap", "competent conference and event speaker", "connector of dots" and "consummate networker". Many moons ago Matt trained as a designer, spending five years at one of the world’s best specialist art schools where he
Brand & Reputation
In the video below I explain how building a strong owned media foundation can help your brand during a crisis. TRANSCRIPT: Having a strong owned media presence and having built an audience over a period of time can really play into your hands if your brand takes a reputation hit
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The early heady days of social media (circa 2009-2012) were characterised by a genuine sense of community. This was an era when social media truly was social, and activity on channels such as Twitter and Facebook often acted as a precursor to offline meetups and coffee catch-ups that in turn
Content marketing
In the video below I explain the concept of my marketing communications pyramid. TRANSCRIPT: Okay, this is how it works, and you don't have to agree with me, this is just the way I think about things. I don't care what size brand you are really,
Content marketing
In the video below I explain the concept of my marketing communications pyramid. TRANSCRIPT: Okay, this is how it works, and you don't have to agree with me, this is just the way I think about things. I don't care what size brand you are really,
Heath Evans
Heath Evans is Marketing and Communications Manager at the Melbourne Accelerator Program (MAP) at University of Melbourne. He's also a coach at Seth Godin's altMBA, and co-founder of one of Australia's leading providers of personalised sports trading cards, Future Talent. With a background in