Uncategorized It's what you DON'T do with your company blog that speaks volumes about your business How many times do you see it - you're on a company's website and while you're there, you check out their blog. Ugh! It looks like an untended garden, unkempt and weed infested. It's got maybe a handful of self-serving articles -
General 080 Positioning yourself as a thought leader in your industry or profession ‘Thought leadership’ can be quite a nebulous concept, says Trevor Young, author, speaker and host of REPUTATION REVOLUTION. In this solo riff, Trevor says simply telling people you’re a thought leader doesn’t necessarily make you one. That said, there’s certainly nothing wrong with aspiring to become a
Uncategorized Content Marketing in Australia 2016: Creating engaging content remains the big challenge! Producing content that engages audiences is the critical content marketing challenge currently faced by Australian businesses. According to the just-released Content Marketing in Australia 2016: Benchmarks, Budgets, and Trends Report , 69 per cent of Australian marketers find producing engaging content challenging. Indeed, 84 per cent of those surveyed said their
Uncategorized BLOGGING BEST PRACTICE: Here are seven inspiring examples of business-to-business blogs from the smaller end of town It's no secret that a useful, content-rich blog can be super-effective in building visibility and credibility (not to mention traffic, leads and sales) for a business, whether it's large, medium, small or micro. Consider these compelling statistics (sourced from HubSpot via Writtent.com): * Companies that blog
Uncategorized Sell the light, not the lightbulb "Sell the light, not the lightbulb." It's one of my favourite sayings and is super-relevant when it comes to marketing one's brand in today's hyper-connected and information-overloaded environment. The reality is, no-one is interested in your product (lightbulb) - best-selling author David
Uncategorized Are you considering content marketing for your professional services firm? Here's a key question you need to ask first. What is the number one question advice-based professional services firms need to ask before embarking on a content marketing program? It's breathtakingly basic but unfortunately when it comes to social media and content marketing, staggeringly few businesses actually take the time to ask it, preferring to burst forth
Uncategorized CONTENT-DRIVEN SOCIAL PR: Building a rock-solid marketing communications base for your business, nonprofit or personal brand This blog post is 25+ years in the making. Think of it as my 'flag in the ground'. It's the culmination of a quarter of a century spent in the trenches of marketing communications, specifically public relations, sponsorship and events, but with a focus over the
General 079 Building an army of advocates for your personal brand with Adam Franklin Adam Franklin is co-author of the book Web Marketing That Works; he's a podcaster, blogger and public speaker, and runs a digital marketing agency called Bluewire Media. In this chat with Trevor Young, Adam provides an insight into how he goes about building relationships with key influencers in
Uncategorized Six takeaways from my eight years on Twitter This week marks my 8th anniversary on Twitter. The early months I spent on the platform - from November 2007 to roughly mid-2008 - were somewhat odd and often punctuated with me feeling: “What the heck is this stupid thing?” If I recall correctly, I was also experimenting with Second
Uncategorized 3 reasons why your business should blog (and they’re probably not what you think) I like to call blogging the ‘traditional’ social media. It’s been around since the early 2000s; back then it was clunky to use and attractive probably only to the technically-minded. For the rest of us, we probably didn’t have a clue that blogging was bubbling underneath the cyber-surface.
Uncategorized 8 things I'd do if I was starting out in PR today I can't think of a more exciting time to be starting out in the public relations industry than right now. Heaps of change thanks to the ever-evolving new communications landscape spells plenty of opportunity for today's young PR turks. But as is always the case, the
General 078 Podcasting for thought leadership with Donna Papacosta Donna Papacosta is a writer, speaker, podcaster and consultant; she runs the Toronto-based social media and content agency, Trafalgar Communications. Donna is also co-author of the book The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional, along with Steve "@PodcastSteve" Lubetkin.
Uncategorized How realAs.Com leverages social media and content marketing to disrupt an industry realAs.com is a free website and app that helps homebuyers and investors find their next property. realAs.com is still a relatively new business but what CEO Josh Rowe and his team have been able to do in a very short space of time is leverage the power of
General 077 How to grow your personal influence through podcasting with Ronsley Vaz, Bond Appetit Ronsley Vaz's podcast, Bond Appetit, has generated 1.2 million downloads in 15 months. He built momentum quickly for the podcast, publishing three episodes a week for the first 12 months. The podcast is still going strong today, having helped position Ronsley and his personal chef services business
Uncategorized It's not a blog post, it's a digital asset! One of the greatest opportunities ever served up on a plate to business owners and managers is the ability for them to become their own media channel and communicate directly with their audience - i.e. customers and stakeholders, external influencers etc. From where I sit, some progressive companies are
General 076 Anatomy of a podcast startup with Jo Saunders, co-host of Social Truth Jo Saunders runs Wildfire Social Marketing in Perth, Western Australia. She has just embarked on a new podcast with friend Ming Johanson called Social Truth, where they share the truth about social media and digital marketing tools and strategy for small business. In this episode, Jo discusses how the idea
General 075 How Jon Manning is carving out an international niche as a services pricing expert Jon Manning is one of Australia's leading pricing experts - he is the founder of Pricing Prophets, a web-based service where you can find an expert with experience in your industry to talk to about your toughest pricing challenges. In this episode of Reputation Revolution, Jon discusses the
Uncategorized The Content Revolution: Communicate what you stand for by telling a better story Mark Masters helps people to own their media. Mark has been running the UK-based marketing and design agency The ID Group for eight years. In more recent times he has concluded, like many other forward-thinking marketers and business people, that old school marketing tactics don't work as effectively
General 074 Becoming the Google of your niche with Ryan Rhoten Ryan Rhoten is a personal brand reputation management coach, speaker and coach who helps people leverage their personal brands by understanding the importance of online reputation management. He is the host of The Brand New You Podcast which provides listeners with actionable tips and tactics to help them align who
Uncategorized The power of truth and realism in content marketing and communications Today more than ever we have to tell stories if we want our message to cut through the noise and resonate with its intended audience. Or so we're told over and over again as if it's something new. The truth is, storytelling has always been an
General 073 Telling meaningful stories with Christoph Trappe, The Authentic Storytelling Project Former journalist turned digital branding strategist, Christoph Trappe, runs The Authentic Storytelling Project which encourages truth and realism in content marketing and communications. Christoph has spoken at conferences around the globe, is a member of the Internet Marketing Association's International Executive Council and has been a nonprofit executive
Uncategorized The Story of Content: New documentary charts the rise and rise of content marketing Content marketing continues to grow like crazy, with one research report boldly predicting that by 2019 it will become a 300+ billion industry. A growing number of brands - ranging from small businesses through to large organisations - are successfully evolving into publishers; instead of body-slamming the public with paid-for
General 072 Building influence through social connection with Dionne Lew, The Social Executive Dionne Lew is the first return guest on the Reputation Revolution! Dionne is an author, speaker and high-level consultant specialising in social media strategy for the C Suite. In this episode Dionne discusses how she uses social media to grow her professional network on a global scale. She shares how
General 071 Building habits and saving time with your social media efforts Participation on social media channels is important if you're wanting to grow your professional profile and reputation. But is can be daunting sometimes, especially from a time perspective. Trevor Young has been active on social channels since 2007 and today advises business professionals on how to strategically build
General 070 Blogging smarter with Will Blunt, Blogger Sidekick Will Blunt is a blogger, researcher and entrepreneur. He is the founder of Blogger Sidekick, which helps marketers, virtual entrepreneurs and small businesses get more traffic, leads and revenue by taking the stress and guesswork out of blogging. In this conversation with Trevor Young, Will discusses the power of publishing
