Reputation Revolution podcast
In this episode of Reputation Revolution, I talk to Yishan Chan, an emerging leader in the world of finance, about personal branding within a corporate environment. Yishan currently works in Change and Communications for one of the big 4 banks in Australia, and was recently named a finalist in the
Reputation Revolution podcast
Hillary Weiss is a New York-based creative director & messaging strategist who helps her clients develop big ideas that stomp off the screen. In this high-energy chat, Hillary introduces a concept she calls the ’statement piece’ brand - an antidote to the “sea of sameness on the internet”. Hillary Weiss
Uncategorized
Content marketing strategist Andrés López-Varela recently wrote an article entitled 'Content Crush: CSIRO uses storytelling to make the pandemic personal' for the Storyation blog. Andrés wrote that while many brands were producing content about topics like the mental health impact of COVID-19, few could actually claim to be
Media relations
Having expertise around a particular subject or topic is one thing, but being able drive intelligent conversation around your knowledge is what the media is looking for in an expert commentator, says Nic Hayes from Media Stable, an online directory that connects the media with quality talent and expert opinions.
Reputation Revolution podcast
For this episode of REPUTATION REVOLUTION, I spoke with book coach and editor, Kelly Irving, who helps business experts and thought leaders write and publish books. Kelly has a very pragmatic view when it comes to experts writing books. In this chat, we unpack the REAL reasons why an expert
authentic communication
Today's marketing landscape is littered with overly-polished copy that comes from a place other than the heart. I'm not against sharp copywriting (on the contrary, I'm a huge advocate for brilliant writing) ... but like highly-produced video, it's not needed all the time.
Reputation Revolution podcast
This episode of Reputation Revolution focuses on podcasting, and features a discussion on THE STATE OF PODCAST INTERVIEWS 2020 research report that was presented at the recent Podfest Global Summit. Special guest is Tom Schwab, founder of pioneering podcast interview marketing agency, Interview Valet, that conducted the research. Tom and
Uncategorized
All too often, in a short-term bid to grow sales, we neglect the very things that underpin the achievement of the commercial goals we so desperately seek. For example: * Increased brand recognition and top-of-mind awareness * Enhanced personal or organizational reputation * Growing influence and authority in the marketplace * Heightened advocacy and
Reputation Revolution podcast
A week before we recorded this episode of Reputation Revolution, Dr Jen Frahm, a Melbourne-based global expert in change and organisational transformation, posted the following tweet: @jenfrahm - Twitterz - thoughts on who has done a good job of being associated w multiple brands? eg portfolio of biz? I have
Uncategorized
Companies that continue to hide their staff from the outside world – that spin the message and blur the lines of engagement with the public – face a far greater risk than simply being left behind in today’s hyper-social and connected environment. As we move deeper and deeper into the digital
Reputation Revolution podcast
This week's episode focuses on the story of 'cyber cop', Susan McLean. Susan is a world-recognised leader in the area of cyber safety and young people, and was the first Victoria Police Officer appointed to a position involving cyber safety. She has dozens of certifications, and
Uncategorized
One of the greatest opportunities ever served up on a plate to business owners and managers is the ability for them to become their own media channel and communicate directly with their audience – i.e. customers and stakeholders, external influencers etc. From where I sit, a growing number of savvy