Trevor Young

Thought leadership

Why your brand needs to get out there and start Blabbing!

There's a new social media platform in town folks! Is that a collective * groan * I hear? Fair enough too. Seems like every day there's some new social network springing up, attracting some hype before virtually disappearing into the ether. Hello, Ello? But this one - I

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069 Why your network sucks with speaker and author, David J.P. Fisher

David J.P. Fisher helps professionals and business owners communicate and network like rockstars! He is the author of several books, including 'Networking in the 21st Century: Why Your Network Sucks and What to Do About It"'. In this interview with Trevor Young, David discusses the importance

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068 Boost your personal brand using these inbound marketing strategies with Mike Morgan.

In the previous episode of Reputation Revolution (ep 67) our interview guest, global thought leader Darren Woolley, was effusive in his praise for Mike Morgan, a founder and director of New Zealand based SEO consultancy, High Profile Enterprises. So we decided to get Mike on the show to explain the

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Professional speakers need more than just a media profile today

Since I joined the professional speaking circuit a few years back, I've been exposed to a broad variety of speakers who generate revenue from the stage; some do it as a full time gig, others - like me - speak on a part-time basis because we earn the

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067 Dissecting what it takes to become a global thought leader with Darren Woolley, TrinityP3

Darren Woolley is the founder of global consulting practice TrinityP3. He has also stamped his authority in the arena of marketing management, an industry niche he helped develop over the past decade. Darren does everything right when it comes to personal branding. He blogs, tweets, publishes books, speaks, builds relationships

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066 How Caroline Childerley is building her personal brand as 'The Gin Queen'

Caroline Childerley describes herself as "three parts woman, one part gin". It's an apt description - she's following her passion and turning her love of all things gin into a personal brand-based media property called The Gin Queen. In this interview with Trevor Young,

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If we trust experts as a source of information for a company, why aren't there more 'out there' in the marketplace?

The Edelman Trust Barometer is a worthwhile research report released annually. Simply, it 'takes the pulse of the people' in terms of whom we trust, and how much we trust them when it comes to business, government and the media. The global report is broken up into regions

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#FromTheVault: The content marketing revolution started bubbling to the surface in 2012 - but the core message remains the same!

NOTE: I WROTE THIS ARTICLE EARLY IN 2012 - WHILE SOME POCKETS OF BUSINESS HAVE PROGRESSED DOWN THE CONTENT PATH, THE SENTIMENT OF THE ARTICLE STILL RESONATES TODAY, 3 YEARS LATER: WHAT DO YOU THINK? While corporate Australia gets hung up on the tactical aspects of social networking sites such

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065 The power of owned and earned media in building your personal brand

We live in an on-demand ‘opt-in’ world. People are increasingly shunning the hype and instead choosing to opt in to those brands and individuals that are relevant to our lives in some way, that deliver value over and above their products and services, that tap into our core beliefs and

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065 The power of owned and earned media in building your personal brand

We live in an on-demand ‘opt-in’ world. People are increasingly shunning the hype and instead choosing to opt in to those brands and individuals that are relevant to our lives in some way, that deliver value over and above their products and services, that tap into our core beliefs and

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CONFESSION: My readers have lots of issues (and I'm tipping they're not alone!)

I recently ran a survey of my readers to try and identify what challenges they were facing ... what pressing marketing/PR issues were keeping them awake at night. And can I say, there's a lot! As you'll see below, while there is a bit of cross-over

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064 Transforming your career (and personal brand) with Michelle Gallaher, The Social Science

Michelle Gallaher is the Creative Director of The Social Science, a social media advisory firm that specialises in the highly-regulated field of biotechnology and medical science. In this episode of The Reputation Revolution, Michelle chats to Trevor Young about how she made the switch from life sciences to social media

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063 From functioning to flourishing with Michelle McQuaid

Michelle McQuaid is a best-selling author, workplace wellbeing teacher and playful change activator. In this chat with Trevor Young, Michelle discusses her journey from a senior corporate marketing role to what she's doing now - helping people discover their strengths, move beyond their fears, and finally discover what

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Cracking the content code with Mark Schaefer

I'm an unabashed fan of Mark Schaefer and how he goes about his business. If you haven't heard of Mark, he is a globally-recognised author, speaker, educator, podcaster and business consultant who blogs at {grow} – one of the top marketing blogs in the world. He'

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Understanding the power of owned and earned media in an 'opt-in' world

I don't know about you but these days I seem to be getting 'buffeted' from all angles by people trying to sell me stuff. And it's getting worse - the more communications channels that spring up, the louder the hype and the noisier everything

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062 Kickstarting your blog with Problogger Darren Rowse

Darren Rowse has been blogging for over 10 years; his two blogs - Digital Photography School and Problogger - collectively attract some five million unique readers a month, so you could say Darren knows a thing or two about this blogging caper. Oh, and he also publishes books, produces a

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What are your biggest PR and marketing challenges today?

If you own or run a business, or you work in a marketing or PR role as a consultant in an agency or as part of an in-house team, do you mind telling me (anonymously, of course) what you see as the biggest challenges you're facing currently in

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061 Igniting your content online with Mark Schaefer

Mark Schaefer is a globally-recognised author, speaker, educator, podcaster and business consultant who blogs at {grow} – one of the top marketing blogs of the world. He is also the author of five best-selling books, including Social Media Explained, The Tao of Twitter and Return on Influence. Mark's clients

Thought leadership

'Minnow' named as most influential Australian brand on LinkedIn, ahead of major blue chip companies

An Adelaide-based 'minnow' - Australian Institute of Business - has headed off a bevy of major blue chip companies to be named 2015’s most influential Australian brand on LinkedIn. LinkedIn today listed the top 10 most influential brands among members in Australia: 1. Australian Institute of Business

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How to take charge of your 'professional' personal brand

I like to say you have a personal brand whether you like it or not. What people say about you (when you're not in the room), THAT is your brand; how people perceive you - how they feel as a result of having come into contact with you

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059 How to 'find your thing' and get famous for it with Lucy Whittington

Lucy Whittington is a UK-based author and 'Manager of Business Celebrities'; she helps people 'find their thing' and get famous for it. In this interview with Trevor Young, Lucy skewers the personal branding concepts of 'unique selling propositions' and 'finding your niche'

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State of the (social) nation: Part 2 – How marketers from around the world are using social media to grow their business

The other day I published State of the (social) nation: Part 1 – Social media in Australia, a look at how businesses and consumers are using social technologies in Australia, based on the Sensis Social Media Report 2015. Now I am going to bookend that post with my take on what&

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058 Developing a unique personal brand narrative with leadership expert, Lisa Petrilli

Lisa Petrilli is passionate about visionary leadership and true empowerment; she is an experienced corporate executive having run a $750 million business within a Fortune 1000 company, and named a Top 20 CMO by Forbes for social influence. In this interview with Trevor Young, Lisa discusses how she weaves several

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State of the (social) nation: Part 1 - Social media in Australia

Australian businesses are still 'dragging the chain' when it comes to social media. According to the just-released Sensis Social Media Report 2015, the uptake of social media by Australian businesses is still not as pronounced as for consumers, with just 33 per cent of businesses having a social

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Where does your brand fit in the social media and content marketing equation?

We are living in unprecedented times. We are in the early stages of an ever-evolving social age that favours storytelling, passionate connection with one's community, relationship building and progressive thinking over excessive self-centred promotional messaging. If you’re a solo professional or business owner or marketing manager, or