Thought leadership
In a previous post, I outlined my ‘Content Groups’ model (above) and explained how it has assisted me in helping marketers, PR people and business owners to clarify their thinking around the content they (want to) produce. {READ THE ARTICLE: Use this ‘Content Groups’ model to help clarify your thinking
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I've taught the above 'Content Groups' model for many years now and feedback has always been positive in that it's helped marketers, PR people and business owners to clarify their thinking around the content they (want to) produce. I've refined the model
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Should you be doing a content strategy for your business ... or a social media strategy? A lot of people come to me to say, "Hey, I need a social media strategy, can you help me?" And of course I can help, but then we get to a point:
Creator Economy
I see so many business owners tying themselves up in knots when it comes to content and social media. They listen too much to the 'gurus' who peddle *cough, cough* quick fixes and surefire blueprints to stratospheric success (within six weeks!!). They listen to the hype around certain
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Want to listen instead? All too often, in a short-term bid to grow sales, score votes or generate donations, we neglect the very things that underpin the achievement of the commercial goals we so desperately seek. For example: 👉 Increased brand recognition and top-of-mind awareness 👉 Enhanced personal or organisational reputation 👉 Growing
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Prefer to listen? Short-form audio - or micro-podcasting, as it's also known - is the latest trend to emerge on the social web. When I first wrote about this trend in my book Content Marketing for PR, it was very early days and there were a handful of
Thought leadership
We live in a world where virtually anybody can create content, become their own media channel, get attention, build an audience, and profit from the personal brand they build. There is an abundance of easy-to-use technology (tools, apps and platforms) to help us on our content journey. Plus, we have
Content marketing
Want to listen instead? If PR was a human body, content would be the blood because it keeps everything working. Content plays an integral role across the spectrum of today’s PR efforts. In a PR context, content can help a business or organisation: 1. Attract attention and engage people
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Welcome to part one of this special episode - the finale to season 4 of the Reputation Revolution podcast. In this episode I take a look back at the first half of episodes from season 4, including interview snippets from the likes of: * Author and LinkedIn expert, John Espirian * Leadership
podcasting
I want to share with you my favourite tool when it comes to recording audio and video for my podcast Reputation Revolution. I've used a lot of online tools over the journey to record interviews virtually with my expert guests. I've done the straight Zoom thing,
Thought leadership
The argument for entrepreneurs, leaders and senior executives to be active on social media is very, very solid. Indeed, there is no shortage of research to back this up. We've discussed the case for 'social leadership' a number of times on the podcast, most recently with
personal branding
I recently published the 200th episode of Reputation Revolution, my podcast about personal brand influence and how to build a thought leader brand in today's 'reputation economy'. As I reflect on my journey producing Reputation Revolution, a few things jump out at me about the fantastic