Trevor Young

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The ticking time bomb that sits at the heart of today’s ‘disconnected’ companies

Companies that continue to hide their staff from the outside world – that spin the message and blur the lines of engagement with the public – face a far greater risk than simply being left behind in today’s hyper-social and connected environment. As we move deeper and deeper into the digital

Reputation Revolution podcast

162: From cop on the beat to recognised global thought leader with cyber safety expert, Susan McLean

This week's episode focuses on the story of 'cyber cop', Susan McLean.  Susan is a world-recognised leader in the area of cyber safety and young people, and was the first Victoria Police Officer appointed to a position involving cyber safety. She has dozens of certifications, and

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Reframing your content: It’s not a blog post, it’s a digital asset!

One of the greatest opportunities ever served up on a plate to business owners and managers is the ability for them to become their own media channel and communicate directly with their audience – i.e. customers and stakeholders, external influencers etc. From where I sit, a growing number of savvy

Reputation Revolution podcast

161: LinkedIn marketing in 20 minutes a day with expert guest Adam Franklin, Bluewire Media

This episode of Reputation Revolution takes a deep dive into LinkedIn and how thought leaders and professional experts can leverage the platform to build their profile and generate more leads for their business. Our featured expert guest is author, social media speaker and LinkedIn marketing coach, Adam Franklin. Adam, who&

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Filling the white space

At one point, our professional personal brands are surrounded by a lot of ‘white space’. As the saying goes, your personal brand is “what people say about you when you’re not in the room” – people’s collective experience of having come into contact with you over time and formed

Reputation Revolution podcast

160: Unleash your rockstar personal brand | Expert guest Jonathan George, the Human Hitmaker

My guest on this episode of the podcast is CEO of JG Entertainment  Jonathan George, also known as 'The Human Hitmaker'.  Jonathan has spent the past 20 years creating rockstar brands for celebrities, entrepreneurs, and influencers, with over 150 million online followers. "And now with social media

Extend the reach of your voice

How I went from nervous wreck to professional speaker

It wasn't all that long ago I was in a similar boat to the one many professional people find themselves in. I HATED public speaking, pure and simple. The thought of getting up in front of an audience to deliver a presentation quite frankly made my guts churn.

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Using social media to build empathy and connection with your customers

THIS IS THE FOREWORD I WROTE FOR THE 2020 YELLOW SOCIAL MEDIA REPORT The use of social media in business is not really rocket science. Indeed, while social has in recent years become a bona fide industry with its own somewhat confusing ecosystem of systems, processes, tools, platforms and ‘gurus’

Reputation Revolution podcast

159: Building a memorable B2B thought leader brand with expert guest Lauren Kress - 'The Business Scientist'

For this episode of Reputation Revolution, I was joined by Lauren Kress , aka 'The Business Scientist'. We talked about what it takes to build a memorable market-leading personal brand in the B2B space. This is a broad-ranging conversation that touches on topics such as: * self-confidence and the various

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NEW RESEARCH: How are Australian consumers using social media?

The Yellow report into Australians' social media habits is now out, and it provides some serious food for thought for businesses that aren't yet taking social seriously. Firstly, let's look at some areas of consumer behaviour when it comes to social media,  and what this

Reputation Revolution podcast

158: What's stopping you from writing a book? | Expert guest Bec Evans - writing productivity geek & co-founder of Prolifiko

Bec Evans is a self-confessed writing productivity geek. As a co-founder of Prolifiko, Bec and her husband Chris help writers become more productive so they can focus on finishing the book they've started. Prolifiko provides 1-on-1 productivity coaching for writers as well as online coaching courses and plans

Reputation Revolution podcast

157: Building an audacious empire around your personal brand and expertise | Interview with Leanne Woff

You're on a mission – to do things differently, to make an impact, to reach further and be brilliant in the process. You're determined, there are few who can keep up with you as you make leaps and bounds. Welcome to the world of Leanne Woff, founder

Commentary on trends

I've just deleted over 14,000 marketing emails. Here is what I learned ...

I've just deleted over 14,000 marketing emails from a Gmail account I rarely look at and which I set up specifically for spam, errr, sorry, I mean subscriptions. That's a good chunk of my time I'll never get back! OMG! I also get

Reputation Revolution podcast

156 : How to generate media interest using Twitter | Interview with Dr Emma Beckett

On this week's episode of the Reputation Revolution podcast, I chat with Dr Emma Beckett, a food and nutrition scientist with the University of Newcastle, who uses social media effectively to generate interest in, and discussion around, all things nutrition. Emma's mission is to empower people

Reputation Revolution podcast

155: What's your truth? The role values play in building a successful personal brand WITH expert guest Suzy Jacobs, Founder of Activator Academy

This week's guest on the REPUTATION REVOLUTION podcast is Suzy Jacobs, founder of Activator Academy , an online learning hub for entrepreneurs and leaders who need to cut through the chaos and make BOLD decisions with clarity and confidence. When you begin your personal brand journey, it’s important

Content marketing

Breaking down the myths about PR and content marketing

In this chat with Adam Fraser, host of the EY podcast Let's Talk Marketing, we discuss the complexities of content and why businesses should look at approaching content marketing from a strategic PR perspective. We've never had more opportunity to market our brand, but that brings

Reputation Revolution podcast

154: Using video to build thought leadership *** PLUS *** Tips from smartphone video evangelist, Julian Mather

Reputation Revolution is the podcast that’s all about growing your sphere of influence and creating more IMPACT by building a credible personal brand that’s recognised and respected for all the right reasons. During the course of the last two episodes, we looked at the need for emerging thought

Reputation Revolution podcast

153: You are the vehicle for the message: Overcoming public speaking nerves with Yvonne Adele

In the previous episode of REPUTATION REVOLUTION, we focused on the importance of content and the role it played in building a personal brand of substance and meaning. In this episode, we extend that theme, with emphasis on public speaking. According to Psychology Today - our fear of standing up

Reputation Revolution podcast

152: Getting over ourselves, taking a chance & learning something new PLUS in the live-streaming trenches with entrepreneur, Tristan White

In this episode, the focus is on the importance of content and the role it plays in building a personal brand of substance and meaning. Specifically, if you want to build a personal brand that’s known, liked and trusted - that’s front of mind with your target audience

Reputation Revolution podcast

151: What do you stand for? PLUS Steve Sammartino - leading futurist, author & speaker

Building something of substance off the back of your personal brand – a body of work, a flourishing business, or kickstarting a movement of sorts – takes serious effort. Yes, creating original content and publishing it on the web is crucial. Yes, being on social networks and connecting with like-minded people from

Establish your voice

Planning to build a business around your personal brand? Read this first!

I didn't read this first (obviously!) - and it cost me heaps of time and headspace. Don't be like me :) One of the most powerful exercises you can do before committing to run a business off the back of your personal brand (or any other outcome

Establish your voice

150: How to build a thriving community of like-minded folks with Mark Masters, founder of You Are The Media

Mark Masters runs You Are The Media (YATM), a thriving marketing and media training and learning community based on the south coast of England. YATM started as a weekly newsletter in 2013 and has developed significantly since, growing to include: * monthly lunch club event, * blog and podcast combo, * an active

Commentary on trends

Will this trend continue?

As we emerge from the fog of COVID-19, one theme continues to dominate my thoughts. It feels like more people than ever have been showing genuine empathy towards others. They've demonstrated a level of thoughtfulness and care we often have not seen in the past, at least publicly.

Reputation Revolution podcast

The Reputation Revolution podcast is back!

My podcast REPUTATION REVOLUTION is back on the virtual airwaves! In this episode, the first for Season 3, I walk through my 'Personal Branding Universe', which outlines the elements that go into building and profiting from a professional personal brand in today's reputation economy. The elements

Case Study

CASE STUDY: How this CEO dances his way to social media success

What is it with CEOs and business leaders and their aversion to being out loud and proud on social media? I don't get it! I read two interesting stats in Forbes this week: * 82% of buyers are more willing to place trust in a company when the C-suite