Reputation Revolution podcast
In this opening episode for Season 7 of my podcast REPUTATION REVOLUTION - the 250th no less! - we have something special in store for you ๐ To mark the occasion, I invited some past guests of the show to give us a brief answer to an open-ended question: "From
My podcast REPUTATION REVOLUTION is dedicated to people like today's guest: business owner and litigation expert, Alex Martin, from Taurus Legal Management. Twelve months ago, Alex's personal branding endeavours largely revolved around in-person networking, but as he says, you can only shake so many hands! He
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We often discover and then consume content in nonlinear ways. Sometimes weโre purposeful about it. For example, a Google search might feature an article from your company blog that addresses an informational need we might have, or provides color for a research report weโre writing. Better still, we
Personal Brand Strategy
๐ค Define your CREED ๐ช Identify your CROWD โ๏ธ Create your CONTENT ๐ค Stoke peopleโs CURIOSITY ๐ค Build CONNECTION with like-minds ๐ Spark CONVERSATION ๐ซถ Love your COMMUNITY ๐ Execute with CONVICTION Weโre bombarded daily with an endless parade of online marketers and the like spruiking their latest hack or shortcut formula to grow our audience
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Do you want to build a credible thought leader brand in the marketplace, but posting to social media all the time is doing your head in? I hear you, friend! Social media is an insatiable beast when it comes to content. Damned if you do, and damned if you don&
Content marketing
๐๐ผ๐ ๐ผ๐ณ๐๐ฒ๐ป ๐ต๐ฎ๐๐ฒ ๐๐ผ๐ ๐ต๐ฒ๐ฎ๐ฟ๐ฑ ๐๐ต๐ฒ ๐ฝ๐ต๐ฟ๐ฎ๐๐ฒ ๐๐ต๐ฎ๐ ๐๐ค๐ฃ๐จ๐๐จ๐ฉ๐๐ฃ๐๐ฎ ๐๐จ ๐ ๐๐ฎ ๐๐ต๐ฒ๐ป ๐ฝ๐๐ฏ๐น๐ถ๐๐ต๐ถ๐ป๐ด ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐, ๐๐ต๐ฒ๐๐ต๐ฒ๐ฟ ๐๐ผ๐โ๐ฟ๐ฒ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐ถ๐ป๐ด ๐ฎ ๐ฝ๐ผ๐ฑ๐ฐ๐ฎ๐๐, ๐ฎ ๐ฌ๐ผ๐๐ง๐๐ฏ๐ฒ ๐๐ต๐ผ๐, ๐ฎ ๐ฏ๐น๐ผ๐ด, ๐ผ๐ฟ ๐ฝ๐ผ๐๐๐ถ๐ป๐ด ๐ผ๐ป ๐๐ผ๐ฐ๐ถ๐ฎ๐น ๐บ๐ฒ๐ฑ๐ถ๐ฎ? But, hereโs where things can go awry, because many people equate consistency with ๐๐ง๐๐ฆ๐ช๐๐ฃ๐๐ฎ. And yes, publishing on a regular basis certainly is important when youโre trying to bu
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If youโre building a professional personal brand today, thereโs probably a 95% chance youโre on LinkedIn. You might not be as strategically active as you could be (thatโs a story for another day!), but you at least have a personal profile and probably are publishing content
Thought leadership
In a world where every second person and their dog proclaims to be a thought leader, I love it when I come across individuals who are genuinely putting it all out there: exploring ideas in public, provoking thought, sparking conversation and igniting debate around topics and issues that they (and
Content marketing
To build a credible thought leader brand, you need to be able to unlock, shape and communicate your ideas. One way to do this is by producing 'deep content' that sparks conversation and attracts an audience. Sonja Nisson is an independent brand strategist and content coach from Bristol
Credible Authority Method
I recently had the privilege of appearing on Michelle J. Raymond's Good for Business Show. Michelle runs the Good Trading Co. and is passionate about helping entrepreneurs grow their business using LinkedIn, specifically through the use of LinkedIn Company Pages. As part of her mission, she hosts the
Thought leadership
We recently covered on the REPUTATION REVOLUTION podcast the vexed question: Personal brand versus business brand - which one should we focus on? In this episode, we tackle an equally common question: Whatโs the difference between subject matter experts and thought leaders? To help me dig deeper into this
![How Oscar Trimboli built a global business around his professional personal brand [CASE STUDY]](/content/images/size/w600/2026/02/copy-of-reprev-blog-post-banner-image-1.png)
Personal Brand Strategy
Wow, this is one heck of a episode! If you listen to the REPUTATION REVOLUTION podcast, even if it's only every now and then, I bet you're probably interested in how you can build your personal brand in a sustainable way so you can take advantage